AR Insider

MARCH 4, 2021

AR glasses’ style crimes and wearability issues aren’t as prevalent in the workplace. And the wild card to kick off that progression will be Apple. Apple’s projected market entrance in the next few years will be impactful. So given that choice, Apple could lean towards the former in V1. Is Wearability the Next Mobility?

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The Ghost Howls

JANUARY 22, 2021

This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Facebook and Apple will jumpstart the smartglasses ecosystem. Concept of a future AR glass by Apple (Image by iDropNews).

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AR Insider

APRIL 16, 2021

The enterprise focus is comparatively what Magic Leap failed to do — at least at first. That underlying challenge of wearability versus graphical UX is currently the AR hardware industry’s greatest barrier. ” Is Wearability the Next Mobility? Design Tradeoff.

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AR Insider

OCTOBER 22, 2020

What’s Holding Wearable Displays Back? Over the last seven years, we’ve seen the introduction of a number of see-through AR glasses for consumers and enterprises from companies such as Google, Microsoft, Magic Leap, North, Meta, ODG, DAQRI, Vuzix, and the list goes on. Find out more or contact us to participate here.

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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ARVR

MARCH 16, 2023

Consumer/ enterprise spending shares could flip as AR glasses gain wearability. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s where headworn AR’s biggest looming topic factors in: Apple. This theory fits Apple’s signature multi-device ecosystem approach.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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Road to VR

SEPTEMBER 18, 2019

Now, a CNBC report contends that Facebook has struck a deal with Luxottica, the Italian parent company to Ray-Ban and many others, to help design some form of immersive wearable. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

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Road to VR

SEPTEMBER 13, 2019

The company announced the shutdown via email recently, stating that it is taking part in an asset acquisition that will “put an end to [Daqri’s] industrial wearables business and begin the wind down of the company.” SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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VRScout

FEBRUARY 6, 2018

This is the same exact laser that was recently incorporated by Apple into its new iPhone X. A certain multi-billion dollar unicorn called Magic Leap is also experimenting with the same technology. This display is very basic and monochromatic (red), but it does have a few tricks up its sleeve as well.

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ARVR

SEPTEMBER 10, 2021

Enterprise AR: 7 real-world use cases for 2021 Style Crimes Going deeper on lite AR, it eschews the world-immersive (SLAM) properties of AR seen in devices like Microsoft Hololens 2 and Magic Leap One. There are clearly design tradeoffs in sacrificing UX robustness for device sleekness and wearability. As usual, it depends.

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XR Today - Augmented Reality tag

JANUARY 18, 2024

Last week, at CES 2024, Ross Rosenberg, the CEO of Magic Leap, and Daniel Diez, the firm’s CTO , spoke to VentureBeat on the current state of Magic Leap’s roadmap following a busy 2023, which saw the firm undergo a major leadership shake-up. ” The firm is ready to leverage a new market.

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ARPost

OCTOBER 3, 2019

The wearables will process layered 3D environmental information with a software called LiveMaps. For context, he explains that Apple AR is just a rumor at this point. Additionally, “outside of the Magic Leap and Hololens AR headsets, Oculus is the first VR company to announce a solid stance on AR glasses, which is exciting.”.

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ARVR

AUGUST 23, 2022

.* “Apple’s projected smart glasses could incite its classic ‘halo effect’ by boosting consumer awareness and demand for the emerging hardware category,” said ARtillery Intelligence Chief Analyst Mike Boland. Moreover, its V1 design will target larger markers by prioritizing style and wearability over graphical immersiveness.

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The Ghost Howls

JULY 29, 2020

Steve answered me that they don’t want to over promise as other companies have done in the past (cough…cough… Magic Leap ), but of course, they have to talk about what they are doing to generate awareness and attract investors. I was excited reading the news of Mojo at CES, but many people were quite skeptical. The last lesson.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. Betsy Gilbert: Most recently, the term has been more widely discussed due to Apple adopting the term to differentiate its offering from others.

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AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. That’s iPhones today and a wearables suite (including AR glasses) in the longer term. Just like Magic Leap has the Magicverse , this is essentially Facebook’s flavor of the AR Cloud. The eventual vision is to have a sort of 3D rendering of the social graph.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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ARVR

FEBRUARY 1, 2023

Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Those hopes were scattered in the past few weeks as Bloomberg reported that Apple’s AR glasses plans may be delayed or shelved. Given that, what are all the rumors about an Apple headset launching in Spring 2023?

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EnterpriseWear

DECEMBER 4, 2018

While wearable technologies, including wearable XR, didn’t exactly “blow up” this year, the technology did further entrench itself in enterprise—the number of companies in the evaluation stage rose significantly, several large deployments made headlines, and solution providers continued to partner and expand their products to more platforms.

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ARVR

JANUARY 13, 2022

It involves AR that doesn’t have the rich UX and graphical intensity of a Magic Leap One or Microsoft Hololens 2, but instead prioritizes style and wearability. Backing up, smart glasses have a design tradeoff between wearability (e.g., Magic Leap One). Ray-Ban Stories ) and graphical UX (e.g.,

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AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” Then there’s Magic Leap. ” Lastly, on a positive note, the question on everyone’s mind is the market acceleration and “halo effect” that Apple’s rumored AR glasses could bring.

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ARPost

FEBRUARY 6, 2023

VR Will Become a Larger Part of Our Lives According to Mesmerise CEO and co-founder Andrew Hawken, VR will play a larger and more sustained role in our lives, as other major tech companies are poised to introduce new wearable tech. “

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? A new OS for wearable, on face, computers. Way deeper.

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The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? indoor vs outdoor) USB-C connection to a compact wearable computing pack for the computational power PC version works with Windows, but we’re doing our best to support Android and Linux. The official computational unit runs Android.

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XR Today - Augmented Reality tag

DECEMBER 12, 2024

Moreover, other XR industry figures are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entry into the XR market. Interestingly, the Android XR ecosystem comes as Meta pushes its Horizon OS and Apple with its visionOS.

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The Ghost Howls

MARCH 20, 2019

The convergence will lead to head-worn, interoperable AR/VR glasses and, ultimately, to wearable, invisible, computing. I love any kind of AR , from the simple marker-based mobile AR in the book to advanced systems like the Magic Leap One. But the smartphone is just the beginning. I’m still a stage-struck kid.

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. That’s by design.

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ARVR

JUNE 29, 2020

The Smart-Accessory Revolution A Pew Research Center survey conducted at the beginning of 2013 showed that only 51% of adults in the United States owned a smartphone, 6 years after the launch of the 1st-generation Apple iPhone. Another survey conducted mid-June 2019, 4 years since the debut of the Apple Watch, showed that roughly 1-in-5 U.S.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

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XR Today - Augmented Reality tag

JULY 21, 2022

the company announced that the SaaS platform is debuting on the upcoming Magic Leap 2 headset, ready for the device’s general availability in September this year. AR Instructor is available on other headsets, including Microsoft’s HoloLens 2 and the original Magic Leap device.

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XROM

JUNE 27, 2022

While Mark has been developing for the future & draining capital, Apple on the other side has been playing a wait & watch game. Magic leap, PicoVR, NReal, HTC, Vuzix & other global startups are building some fantastic HMDs supported by investors & some brilliant minds.

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XR Today - Mixed Reality tag

JULY 18, 2024

Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual collaboration within the Meta portfolio, highlighting competition between Apple and Meta in enterprise usability.

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XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Nreal, Meta, Magic Leap, and RealWear produce AR devices that suit consumer, enterprise, or industrial environments. Magic Leap Magic Leap’s most recent AR smart glasses market offering is the Magic Leap 2 device. The device took a while to hit the market.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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