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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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AWE USA 2023 Day Three: Eyes on Apple

ARPost

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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Big XR News from Meta, NVIDIA, Luminous, Microsoft

XR Today - Virtual Reality

Recently, SIGGRAPH 2024 began by showcasing the latest innovations in similar emerging technologies, such as smart glasses and AI, through its expo floor and presentations. ” First Look at Microsoft Co-pilot AR Smart Glasses?

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Microsoft Mesh for Teams is now Available on Meta Quest Headsets

XR Today - Virtual Reality

Today, Microsoft is making its long—awaited Mesh for Teams immersive VR meeting platform available for enterprise end users. The service is now available for clients, allowing them to access Microsoft’s dynamic virtual remote meeting solution via desktop or Meta Quest headsets. Mesh is helping us achieve that.

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The XR Week Peek (2024.10.01): Meta Connect 2024, Apple Vision Pro refresh, and much more!

The Ghost Howls

Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. Learn more (WowMouse Presenter) Learn more (My hands-on with WowMouse) Sponsored Area Phygtl Is Hiring!

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Microsoft HoloLens may Lose its Largest Partner

XR Today - Mixed Reality tag

Over the past few years, the US Army has worked with Microsoft and its HoloLens division to create a bespoke headset purpose-built to boost military tactics and awareness. For Microsoft, the US Army IVAS contract reached an estimated $22 billion, a substantial figure for any headset vendor. The firm debuted version 1.2 pounds to 2.85

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Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Road to VR

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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