AR Insider

JUNE 23, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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Wearables Apple AR Trends 255

Road to VR

NOVEMBER 10, 2021

A New York Times report maintains that Meta has been planning its own retail stores that aim to eventually span the world. Opening physical stores though would be much larger step for Meta, putting it in the same retail class as Microsoft, Apple and Google; the latter just opening its first retail store this summer.

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New York Retail AR Microsoft 339

The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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XR Today - Mixed Reality tag

APRIL 4, 2023

Apple’s mixed reality (MR) headset is set to delay again amid its upcoming Worldwide Developer Conference (WWDC) from 5 to 9 June, a series of tweets has found this week. Reports have revealed that this may block Apple from unveiling the device at the key event.

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Apple Microsoft Retail United States 71

XR Today - Mixed Reality tag

DECEMBER 15, 2023

Major firms like Apple are sending staff to stores across the USA to train staff using its new MR headset. Apple Preps Retail Stores for Vision Pro Debut Apple is preparing for the release of its Vision Pro device, which was announced earlier this year. Will the XR market become a shark tank in the new year?

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Apple Retail Training Arizona 68

ARPost

JULY 13, 2020

AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare. Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap.

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Trends AR Augmented Reality Magic Leap 396

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. Google and Adobe Bring AR Experiences to Retail Rock Paper Reality (RPR) collaborated with Google and Adobe this week to enhance cross-platform AR retail experiences.

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Google Apple Latvia Retail 54

Tech Trends VR

JUNE 5, 2020

We see great strides that will be made in how Spatial Computing is being used across many industry verticals, including Transportation, Technology, Media, and Telecommunications (TMT), Manufacturing, Retail, Healthcare, Finance, and Education. The inclination of big firms like Tesla, Apple, and Facebook towards Spatial Computing.

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Augmented Reality Retail Healthcare Technology 364

The Ghost Howls

MAY 1, 2023

According to the CMA: “Microsoft already enjoys a powerful position and head start over other competitors in cloud gaming and this deal would strengthen that advantage giving it the ability to undermine new and innovative competitors.” So I wonder if this suspension could also change Microsoft’s future plans concerning the M-word.

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Ukraine Apple Microsoft Chile 293

The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. 3D content is really a huge problem that needs to be tackled if we want the 2D retail web pages to become 3D XR retail pages.

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XR Today - Big XR News tag

AUGUST 18, 2023

The likes of Apple and Meta are investing in MR to provide an accessible and feature-rich device. Firms like Microsoft and PICO are refining their pre-existing MR offerings to cement their legacy in the device race. Therefore, MR headsets unify AR/VR/MR applications without forcing a user to own multiple pieces of hardware.

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Samsung Microsoft Hand tracking Hardware 61

AR Insider

DECEMBER 10, 2020

Army’s multi-year contract with Microsoft to deploy Hololens 2 for logistics and combat. Another factor that could stimulate a consumer AR spending shift is Apple. Its smart glasses are projected to hit the market in 2022, which could create a classic Apple “halo effect.” This total also includes the U.S. The Covid Impact.

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AR Insider

MAY 21, 2021

Apple is signaling interest in developing geospatial experiences as part of its larger AR play. One of the ways it’s doing this is through its effort to rebuild Apple Maps with first-party mapping data. Project Gobi will meanwhile place physical markers to trigger AR content in retail locations like Starbucks.

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AR Google Apple Data 351

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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Oculus Apple Hand tracking Magic Leap 244

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Augmented Reality Amazon Apple Virtual Reality 196

Road to VR

MAY 24, 2022

As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . It looks like Magic Leap is holding a barn burner of a sale on its first AR headset, Magic Leap 1, as the one-time $2,300 device can now be had for $550.

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Magic Leap AR Denver Haptic 363

VRScout

FEBRUARY 16, 2019

Looking into 2019, with Apple and Google starting to support Web based AR experiences, I believe we will see more useful AR experiences from brands soon. The AR retail showcasing market is expected to show a 133% Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4B, according to the IDC. Image Credit: Kabaq.

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AR Augmented Reality Retail Apple 301

Tech Trends VR

FEBRUARY 27, 2019

The Augmented Reality retail showcasing market is expected to show a 133% Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4B, according to the IDC Click To Tweet. Looking into 2019, with Apple and Google starting to support Web based AR experiences, I believe we will see more useful AR experiences from brands soon.

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Augmented Reality Retail Trends AR 335

XR Today - Augmented Reality tag

MARCH 11, 2024

For enterprise, the Vision Pro presents a curious concept as, unlike predecessors like Meta, Apple focused on productivity as its core use case, leading to various enterprise-ready applications landing on the product ready for launch. Due to Apple’s preparation of developers last year, many applications are now debuting on the service.

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Tools Eye Tracking Apple Automotive 96

Upload VR

MAY 24, 2023

Google parent Alphabet laid off 12,000 in January, Microsoft has laid off 10,000 so far this year, and Amazon has laid off 27,000. Only Apple so far seems unaffected, reportedly laying off only a tiny number of corporate retail staff. “I Meta is far from the only big tech company conducting layoffs at this scale.

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AR Apple Retail Amazon 139

XR Today - Mixed Reality tag

APRIL 5, 2024

However, countless vendors, from Microsoft to Meta, Varjo, and even Apple, have shown just how valuable mixed reality solutions can be. For instance, with Microsoft Mesh and Microsoft Teams Immsersive Spaces, companies can design environments where team members can connect and share ideas in a variety of different ways.

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Training Augmented Reality Microsoft Tools 91

XR Today - Mixed Reality tag

JANUARY 24, 2024

The Apple Vision Pro is just around the corner; next week, the major computing firm is set to debut the product for US customers following years of leaks and teasers. Moreover, Apple is keen to educate new audiences on XR and its related technologies. Can Apple’s Spatial Computing Vision Reach Enterprise Clients?

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Apple Education Immersion Retail 94

The Ghost Howls

MAY 30, 2022

Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. Apple may unveil RealityOS at WWDC. Apple may unveil RealityOS at WWDC. The “metaverse” was not a key topic inside “Microsoft Build”.

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Magic Leap Virtual World Ukraine Microsoft 298

The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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Apple Unreal Hand tracking Ukraine 332

XR Today - Augmented Reality tag

APRIL 3, 2024

The software can also be used in other areas, such as retail, training, and remote assistance, to help workers stay safe and productive. Glartek announced that its frontline solution is now available on Apple’s Vision Pro.

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Tools Eye Tracking Training Apple 80

The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. Yes, Apple is working on XR glasses. It’s believable.

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HTC Apple Magic Leap AR 426

VRWorld

SEPTEMBER 27, 2017

Burberry Group Plc is the latest luxury brand to experiment with augmented reality, adding technology from Apple Inc. to its smartphone app as fashion retailers race to find new ways to engage with big spenders online. 2014 then-CEO Angela Ahrendts left Burberry to join Apple as an executive in. Fashion seems to like AR and VR.

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Apple AR Augmented Reality Retail 64

Tech Trends VR

AUGUST 1, 2018

A survey by the Harvard Business Review and Microsoft shows that most companies are embracing immersive tech as a key part of their strategy. 68 percent of respondents in a recent Microsoft survey expressed confidence that mixed reality would play an important role in achieving their companies’ strategic goals Click To Tweet.

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Survey Microsoft Magic Leap Trends 168

VRScout

MARCH 12, 2018

Apple CEO Tim Cook said last year that “AR will change everything” and make the iPhone “even more essential,” while Microsoft has been revamping its computing around VR and AR, or what it calls “mixed reality.” For instance, retail staff could wear the HoloLens to see how something has been selling.

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ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. Most of the big giant companies in the world are investing heavily in the field of AI.

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AR Augmented Reality Machine Learning Apple 217

ARVR

MAY 11, 2022

Apple is similarly planting seeds for geo-local AR including its Geo-Anchors, visual navigation in Apple Maps and its Project Gobi for AR based point-of-sale engagement at retail partners. These are all orbiting parts of Apple’s AR glasses master plan. Moves & Motivations Of course, Google isn’t alone.

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AR Google Apple Construction 182

The Ghost Howls

AUGUST 21, 2020

HoloLens 2 AR glasses (Image by Microsoft). The Eyesight Raptor retails for either $799 or $899 USD depending on whether you want 16 GB or 32 GB of space. Solos retails for $499. The operating system is based on Apple CarPlay and Android Auto and most apps from your car transfer over nicely into the display.

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Examples AR Augmented Reality Data 426

Road to VR

MARCH 1, 2019

Retail & Commerce. SEE ALSO Microsoft Significantly Misrepresented HoloLens 2's Field of View at Reveal. Future Sight AR. Monocle Society. Taqtile, Inc. Medicalholodeck. VERSES Labs. Nexus Studios. Resolution Games. Xennial Digital. Entertainment. Creator Tools. Aesthetic Interactive. Felix & Paul Studios. Collaboration.

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Magic Leap Detroit Entertainment AR 220

AR Insider

OCTOBER 31, 2019

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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Magic Leap AR Microsoft Apple 157

VRWorld

OCTOBER 11, 2017

is willing to team up with competitors Apple Inc. The online retailer, which is already working with Microsoft Corp. The online retailer, which is already working with Microsoft Corp. Just a few weeks ago, Apple was hiring brand new software engineers in Cambridge to help improve its Siri service.

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Amazon Google Apple Data 40

EON Reality

JULY 17, 2024

Whether it’s for gaming, education, manufacturing, or retail, AR offers endless possibilities. It supports a range of AR platforms such as ARKit (iOS), ARCore (Android), Microsoft HoloLens, and Magic Leap. Microsoft HoloLens Microsoft HoloLens is a mixed reality headset that blends digital content with the real world.

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Augmented Reality Software Unreal Magic Leap 78

VRScout

JANUARY 4, 2019

AR face filters have become increasingly popular over the last couple of years with Snapchat, Instagram, Apple, and Facebook all incorporating the technology into their respective smartphone applications and technology.

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AR Magic Leap Filming Oculus 254