Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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VRScout

MAY 11, 2018

Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device. Photo of Samsung Odyssey.

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XR Today - Augmented Reality tag

DECEMBER 4, 2024

Samsung is reportedly planning to unveil some new augmented reality smart glasses in early 2025. That is according to the Korean news publication Yonhap News Agency, which believes the AR glasses will be showcased alongside its Samsung Galaxy S25 launch event Galaxy Unpacked.

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

As reported by Bloomberg’s Mark Gurman ; the Apple visionOS 2.4 This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Professional Applications of the VisionOS 2.4

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

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XR Today - Mixed Reality tag

FEBRUARY 14, 2025

Microsoft HoloLens Loses $22 Billion Life Line to Oculus Founder Microsofts HoloLens has taken another major hit , potentially signalling the end of the mixed-reality headset in the future. The XR Director will likely contribute to the development of the upcoming Moohan headset, as Samsung is actively pushing forward with this project.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Samsung can be the first partner also on this line of products. All these premises are not good: confusion is never a good sign in business.

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The Ghost Howls

NOVEMBER 7, 2022

The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end.

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Road to VR

JULY 5, 2017

With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2. SEE ALSO Apple's Job Listings Seek 'VR File Format Engineer', 'VR Pipeline Engineer', & More.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Virtual Reality

AUGUST 2, 2024

With hardware giants like Samsung eyeing the growing XR space, these interested companies bring pre-existing device ecosystems that could enhance the potential of new devices from Meta. ” First Look at Microsoft Co-pilot AR Smart Glasses?

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The Ghost Howls

MARCH 7, 2022

Image by Samsung). Samsung is close to launching an XR device, or maybe two. Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. Samsung has apparently completed a prototype, and “is deciding the release date”.

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XR Today - Mixed Reality tag

AUGUST 8, 2024

This week, Korean news outlets reported that Microsoft is attempting to purchase OLED display panels for an unreleased MR headset/device. Interestingly, Microsoft is ordering the OLED panels from Samsung Display, a sub-division of Samsung, which aims to debut its own XR headset later this year or early next.

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XR Today - Mixed Reality tag

FEBRUARY 20, 2025

How much do you know about Microsoft XR for enterprises? While Microsoft might not have the same selection of proprietary hardware solutions as companies like Meta, the company is still deeply invested in extended reality. Want to learn more about Microsofts XR Vision?

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The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

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Road to VR

APRIL 22, 2024

Meta today announced it’s opening its operating system to third-parties , and has named three heavy weights that have pledged support for its newly renamed Meta Horizon OS: Asus, Lenovo, and Microsoft’s Xbox. Microsoft subsequently shut down the Windows Mixed Reality platform in late 2023.

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The Ghost Howls

OCTOBER 1, 2024

Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. There are more than 10 apps that are already compatible with it, like Figmin XR and Osso VR.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. Let’s all hope so.

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XR Today - Augmented Reality tag

DECEMBER 6, 2024

Samsung to Reveal AR Glasses Prototype According to the Korean news publication Yonhap News Agency, Samsung is planning to unveil new augmented reality smart glasses in early 2025. The glasses are expected to be showcased during the launch event for the Samsung Galaxy S25, known as Galaxy Unpacked.

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XR Today - Mixed Reality tag

NOVEMBER 29, 2024

New Samsung Headset Details Revealed Patentlyapple has revealed a new patent application from Samsung, which highlights the company’s ongoing development of an upcoming XR headset for the Galaxy ecosystem. Additionally, reports suggest that Samsung aims to debut the headset in 2025, as an outlook header indicates.

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AR Insider

MAY 4, 2021

Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. They’re driven to future-proof their core businesses; or – like Apple – to diversify revenue in the face of maturing cash cows. That includes Google, Microsoft, Amazon, Snap and others.

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The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. I’m considering switching back to Samsung if they release a new XR headset. I’m

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XR Today - Augmented Reality tag

JANUARY 30, 2025

Recently, Samsung’s dive into the XR headset market has been stealing headlines. In a storyline that mirrors the rise of Apple’s Vision Pro, the Moohan headset was finally publicly revealed following years of speculation at the tail end of 2024with further reveal coming in the first month of 2025.

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Road to VR

APRIL 25, 2024

Apple vs. Microsoft. Apple vs. Google. Google announced early last year it was providing software to Samsung to make a Vision Pro competitor, although we haven’t heard anything about it, or its Android XR platform since. And you know what, it just might win. It’s a tale as old as time.

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Road to VR

APRIL 22, 2024

Meta also says it’s collaborating with Microsoft on a “limited-edition Quest” that’s “inspired by Xbox,” surely leaning into the partnership which brought the Xbox Cloud Gaming app to Meta’s existing headsets.

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ARPost

SEPTEMBER 23, 2022

Microsoft, which apparently produces one of the best-performing augmented reality headsets on the market (HoloLens), is buying a video game production company Blizzard for a frightening amount of money: 68 billion dollars. Microsoft (Nasdaq: MSFT) for AR Headsets. There was no marketable product at the time of the acquisition.

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Upload VR

DECEMBER 7, 2022

Samsung reportedly plans to send out an AR/VR headset to developers next year. South Korean outlet Electronic Times reports Samsung has already built prototypes and is testing samples for production. In late 2017 Samsung launched Odyssey , a Windows VR headset, and a year later the successor Odyssey+.

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The Ghost Howls

JANUARY 11, 2022

Qualcomm and Microsoft partnership. Qualcomm and Microsoft have announced a partnership to push together the next-generation lightweight AR glasses. Further, the announcement reveals plans to integrate Microsoft Mesh—the company’s multi-user XR foundation—with Qualcomm’s Snapdragon Spaces XR development tools. Other news.

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The Ghost Howls

OCTOBER 16, 2023

Apple is still working on a cheaper Vision Pro Meta is not the only company working on a cheaper device. Apple is doing the same with its Vision Pro, hoping to release in the next years a headset with a price that makes it affordable for more people. More info — Use Google Translate!

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Road to VR

JANUARY 24, 2024

Notably, Demeo is also playable in mixed reality on Quest 2/3/Pro, and is slated to arrive on Apple Vision Pro at some point too, which could equally explain the “beyond.” It was only on the platform for a few years however, and was gone long before Microsoft shut down Altspace VR in March 2023.

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Road to VR

MARCH 19, 2017

Samsung confirmed at CES in January that its Oculus engineered Samsung Gear VR headset had passed an install base figure of 5 Million and more recently Google affirmed that it had shipped over 10 Million Cardboard viewers. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

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