Apple Microsoft Seattle 
The Ghost Howls
MAY 30, 2022
San Francisco, London, Tokyo, Los Angeles, New York City, and Seattle?—?for Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. Most probably, it won’t also unveil the glasses, but it may just talk about upcoming features for Apple XR developers.
AR Insider
JANUARY 21, 2020
We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments. Q4 2014 R&D spend increased to $1.1 This is a $9.8
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XR Today - Mixed Reality tag
NOVEMBER 17, 2023
However, with 2024 shaping up to be a monumental year for XR, with Microsoft, NVIDIA, Amazon, and Apple all putting major stakes and investments into the space, what companies do today could greatly influence the future of work. The firm is rolling out the features starting in early December this year for free.
AR Insider
OCTOBER 1, 2019
Up north in Seattle, Amazon announced Echo Frames, lightweight glasses with the Alexa voice assistant embedded in them. Microsoft won the PC era and now has a tablet business, while Apple and Google have the dominant mobile operating systems. Microsoft’s second AR headset, Hololens 2, is expected to be released this month.
XR Today - Mixed Reality tag
NOVEMBER 27, 2024
While the mainstream rise of Apple Vision Pro, Meta Quest 3S, and Ray Ban smart glasses took centre stage for dedicated audiences, profound market shifts behind the scenes may shape the future of XR potentially towards mainstream AR wearable technology. 2024 was another busy year for XR.
Road to VR
NOVEMBER 13, 2016
The initiative was revealed by Valve’s Joe Ludwig during a talk at this year’s developer-focused Steam Dev Days event in Seattle last month. This is news that will likely delight both open source operating system enthusiasts, Apple fans and Windows detractors alike.
Road to VR
SEPTEMBER 29, 2016
In a mission to make 360 video less terrible, the Seattle-based company has developed a number of technologies since they came out of stealth last December. Company founders come from senior product and engineering leadership roles at Apple, Adobe, Microsoft and Lucasfilm. They’re calling it Pixvana SPIN.
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