The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

Unity 431

Unity Microsoft Machine Learning Video 431

The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

Microsoft 401

Microsoft Samsung Apple Unity 401

The Ghost Howls

MAY 10, 2021

And I would find it an understandable choice: Vive has always been incredibly successful among companies and it would have a sense for it to thrive in the B2B niche until it becomes strong enough to exit and try to compete with much bigger companies like Facebook, Microsoft, or Valve. They [Microsoft] did this same s**t with HoloLens.”.

HTC 442

HTC Apple AR Eye Tracking 442

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Microsoft releases Azure Remote Rendering. Let’s see if Facebook will be a worthier opponent than Google. supports VR.

Augmented Reality 455

Augmented Reality Virtual Reality Apple Tools 455

The Ghost Howls

SEPTEMBER 20, 2021

Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI. Apple Event was not about AR, like, at all.

AR 542

AR Nigeria Apple Oculus 542

Tech Trends VR

AUGUST 1, 2018

A survey by the Harvard Business Review and Microsoft shows that most companies are embracing immersive tech as a key part of their strategy. 68 percent of respondents in a recent Microsoft survey expressed confidence that mixed reality would play an important role in achieving their companies’ strategic goals Click To Tweet.

Survey 168

Survey Microsoft Magic Leap Trends 168

The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

Apple 193

Apple AR Oculus Augmented Reality 193

The Ghost Howls

NOVEMBER 19, 2023

In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. So let’s make a big online survey, a classic Google Form, and let’s agree on what to hype next so that we can pretend to be experts in time. 1 reason why VR is not getting into the mainstream.

Trends 453

Trends Apple Technology Course 453

The Ghost Howls

DECEMBER 12, 2022

According to the Steam Hardware Survey, Pico 4 now represents 0.67% of the player base on Steam. This week we got to know new interesting details on the matter: it seems that Meta was developing its own fitness VR game, but then got to know that Apple was interested in buying Within. What I think about the Apple XR headset Funny link.

Augmented Reality 365

Augmented Reality Ukraine Asia Germany 365

The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

Apple 403

Apple Unreal Hand tracking Ukraine 403

XR Today - Mixed Reality tag

JUNE 21, 2024

Following the hotly anticipated Apple WWDC showcase last week. Microsoft Mesh to Gain Mac Support, AI Integrations, and Content Sharing Features Microsoft announced new avatar integrations and usability enhancements this week for its recently launched Microsoft Mesh platform at AWE 2024.

Microsoft 92

Microsoft Sony HTC Survey 92

XR Today - Mixed Reality tag

APRIL 19, 2024

Apple Vision Pro vs Meta Quest 3: Which is the best headset? Apple Vision Pro vs Meta Quest 3: Our Quick Verdict The Apple Vision Pro feels like the beginning of a new era for mixed reality headsets. A couple of weeks after the Apple Vision Pro was released, Zuckerberg shared his review.

Apple 119

Apple Eye Tracking Hand tracking Controllers 119

The Ghost Howls

MARCH 7, 2022

Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. With the rumors intensifying, and with Apple always closer to entering the market, I am expecting an announcement for this year. Some articles on the metaverse.

Samsung 381

Samsung Machine Learning Sony Virtual Reality 381

ARPost

FEBRUARY 6, 2023

We’re already seeing key metaverse players coming together in the collaboration between Meta and Microsoft. To continue providing users with seamless software experiences and improved productivity and collaboration capabilities, Microsoft and Meta have teamed up to bring Mesh for Teams to Meta Quest headsets.

Virtual Reality 400

Virtual Reality Unreal Technology Entertainment 400

AR Insider

MAY 27, 2020

An MIT study about embracing digital technology reports that 63 percent of surveyed managers said the pace of technological change in their workplaces is too slow, primarily due to a “lack of urgency.” Zoom leaves Microsoft miles behind with Skype and teams. Urgency is a Catalyst for Change.

AR 285

AR Augmented Reality Technology Tools 285

AR Insider

DECEMBER 25, 2019

Apple , Google , Facebook and Microsoft are all on that list. In our consumer AR survey with Thrive Analytics , 67 percent of users reported monthly or greater frequency and 78 percent reported high or very high satisfaction. Apple is already conditioning this use case (AirPods & Watch), as is Snap (Spectacles).

Google 197

Google AR Training Construction 197

XR Today - Mixed Reality tag

JUNE 30, 2023

This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. Users can also port across mobile phones, PCs, and gaming consoles such as the Sony PlayStation, Microsoft XBOX, and Nintendo Switch.

Unity 84

Unity Apple Tools Immersion 84

ARVR

JULY 9, 2020

Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). 2010s : Companies are investing in the potential of this area like Google with ARCore and Apple with ARKit (Papagiannis, 2017). A survey of augmented reality. Here is the link. O’Reilly Media, Inc.,

AR 130

AR Augmented Reality North Carolina Head Mounted Display 130

The Ghost Howls

FEBRUARY 9, 2020

New Steam hardware survey highlights that the number of VR headsets has grown again, and now according to Road To VR there are 1.6M Let’s see how Apple and Google will answer. I’m also adding a bonus video that shows you that you can use Microsoft Maquette to create immersive movie storyboards in an easy way. Great post.

Hand tracking 494

Hand tracking AR Augmented Reality Oculus 494

The Ghost Howls

JANUARY 19, 2020

Microsoft admits display problems on HoloLens 2. Microsoft negated the issue, but now, after continuous reporting from users, it has been forced to admit it. That’s a great win for the XR community, also because after having acknowledged the issue, Microsoft will have to work in actively solving it. Register now.

AR 219

AR Oculus Magic Leap Microsoft 219

UploadVR Between Realities podcast

MARCH 5, 2017

Sadly, we don’t know which company is really in the stronger position because their data comparisons are apples and oranges. He said that 59 percent of virtual reality developers are using Unity, according to a survey by VisionMobile. More people build an Apple with Unity than anyone else.

Unreal 100

Unreal Unity San Francisco South Korea 100

ARVR

DECEMBER 1, 2021

Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak. According to a survey by emarketer.com, nearly 85 million people in the U.S. link] Is the technology even being used yet?

Augmented Reality 130

Augmented Reality Virtual Reality Unreal AR 130

TechCrunch VR

OCTOBER 20, 2020

The reasons are plentiful, but all tend to circle around the idea that it’s too early for software and too expensive to try to take on Apple or Facebook on the hardware front. Facebook and Microsoft seem to be the main companies willing to spend here while others have backed away.

Augmented Reality 118

Augmented Reality Magic Leap Hardware Virtual Reality 118

The Ghost Howls

OCTOBER 15, 2018

Survey and Medical Image Visualization. Honestly, they are very very far away from the industrial collaboration apps that Microsoft has released for HoloLens and that industrial customers find a lot useful, but it’s a start. This is for instance something that Microsoft lacks completely. The enterprise apps are: Brainlab.

Magic Leap 184

Magic Leap Augmented Reality AR Florida 184

ARVR

AUGUST 12, 2021

I host or co-host several events on the same VR platform, AltspaceVR , owned by Microsoft. Facebook is another tech giant, like Microsoft, with its own platform?—? Until a few months later when Microsoft used its super power to breath Life back into some code on a bunch of servers. Horizon, that is part of larger empire.

Cambodia 130

Cambodia Virtual Reality Virtual World Microsoft 130

XR Today - Virtual Reality

JUNE 26, 2023

Moreover, thanks to famed video conferencing tools such as Zoom and Microsoft Teams, companies remained robust and productive amidst a remote workforce culture shift. Businesses can also survey employees to get their feedback on the engagement, satisfaction, and productivity of their teams.

Immersion 180

Immersion Tools Training Examples 180

EnterpriseWear

DECEMBER 4, 2018

Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. HoloLens got a major software update , and Microsoft introduced new enterprise mixed reality applications like Microsoft Remote Assist and Microsoft Layout.

Magic Leap 58

Magic Leap Training Wearables Immersion 58

EnterpriseWear

AUGUST 1, 2018

In IATA’s 2017 Global Passenger Survey, 85% of those surveyed indicated they would be willing to give up more personal data in exchange for faster process checks and more personalized service at the airport. That year, SITA worked with Helsinki Airport to explore visualizing airport operations with the Microsoft HoloLens.

Wearables 53

Wearables New Zealand Philippines Google 53

XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. But I think the companies that Microsoft included in the survey were those large companies that have innovation offices. Alan: Yeah it’ll be interesting to see what Apple comes up with. That’s the beginning.

AR 78

AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. But I think the companies that Microsoft included in the survey were those large companies that have innovation offices. Alan: Yeah it’ll be interesting to see what Apple comes up with. That’s the beginning.

AR 78

AR Magic Leap Augmented Reality Course 78

The Ghost Howls

FEBRUARY 7, 2022

These are huge numbers for VR: if you look at the most recent SteamVR survey, you get that Oculus headsets are now at 67% of the whole PCVR market. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. It’s basically a monopoly. But there is also bad news to talk about. Some updates on Meta products.

Virtual Reality 401

Virtual Reality Microsoft Data Machine Learning 401

XR Today - Mixed Reality tag

JULY 19, 2024

While MR headsets are generally more expensive, with the Apple Vision Pro raising the average selling price by over $1000, audiences are still interested enough to turn their gaze towards a product that can leverage VR and AR applications. There is still a lot to come this year: new announcements, events, and maybe products.

Apple 89

Apple United Kingdom Construction Healthcare 89

The Ghost Howls

MARCH 26, 2018

people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. This is Oculus’s answer to Steam Hardware & Software Survey. The inside-out tracking was more "swimmy" on Focus, but I tried it in an environment with a lot of dynamic features (i.e. Magic Leap releases its SDK.

AR 168

AR Magic Leap Oculus Virtual Reality 168

The Ghost Howls

JANUARY 3, 2022

Image by Apple). Apple hires Meta’s XR Head of PR. A report by Bloomberg reports that Apple has just hired Andrea Schubert, Communications Director at Meta’s consumer hardware division for XR, including Portal, AR, and VR devices. More info (Academic survey about the metaverse) More info (AR vs VR). Other relevant news.

Apple 540

Apple Haptic AR Machine Learning 540

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. Outside of that, we’ve worked with companies like PayPal, Microsoft, Accenture. The thing to note about Apple is that aesthetics are important to them. Carter: Yeah.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. Outside of that, we’ve worked with companies like PayPal, Microsoft, Accenture. The thing to note about Apple is that aesthetics are important to them. Carter: Yeah.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. Outside of that, we've worked with companies like PayPal, Microsoft, Accenture. The thing to note about Apple is that aesthetics are important to them. We have a number of reports available.

Training 60

Training AR Data Augmented Reality 60