XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. The first time I tried the HoloLens I knew I was experiencing the first generation of a game-changing technology. So, here’s the full low-down on Microsoft’s newest immersive device: It’s all about the Cloud. Spatial Anchors.

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VRScout

JULY 12, 2021

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money! Image Credit: XR Casino. “XR

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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XR Today - Virtual Reality

MAY 12, 2024

If you want to make the most of Apple’s latest spatial computing phenomenon, you’ll need the best Apple Vision Pro apps. Since then, Apple has gone all-in on expanding its app store. What are Apple Vision Pro Apps? Think of things like the Apple iCloud and Wallet apps.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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XR Today - Virtual Reality

JANUARY 24, 2024

Today, Microsoft is making its long—awaited Mesh for Teams immersive VR meeting platform available for enterprise end users. The service is now available for clients, allowing them to access Microsoft’s dynamic virtual remote meeting solution via desktop or Meta Quest headsets. Mesh is helping us achieve that.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? And of course, Apple’s AR/VR strategy is both, and.

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The Ghost Howls

JULY 18, 2022

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Apple to launch a second “more affordable” headset in 2025. Other relevant news. Image from the web).

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Road to VR

JANUARY 31, 2025

The company additionally announced the appointment of David Baron as Chief Operating Officer, a founding executive at Hulu, and industry veteran of Fox Digital Media, Paramount, and Microsoft. “Every step of animation requires a specialized toolfrom assets to previsualization to rendering and review.

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Road to VR

JUNE 20, 2023

Amid mounting pressure from Sony with the recent launch of its PSVR 2 headset for PlayStation 5, Microsoft again affirmed that it’s still waiting for the technology to mature before offering any sort of dedicated VR software or hardware for Xbox.

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XR Today - Augmented Reality tag

OCTOBER 15, 2024

Understanding how the XR hardware market is expected to shift is necessary for businesses wanting to stay ahead of technology trends; if a company does not catch the current cycle, it can become problematic over time. The firm has recently dropped support for HoloLens while also patenting AI-powered MR headset technology.

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XR Today - Virtual Reality

MAY 15, 2024

Apple Vision Pro Facetime is one of the first features most people experimented with when they finally received their spatial computing headset. Apple Vision Pro Facetime is just one example. The feature was even highlighted at WWDC 2023 , when Apple gave us our initial sneak peek into its new headset.

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Road to VR

JULY 12, 2019

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors ) now suggests that Apple has disbanded the team behind it, effectively putting its consumer AR device on hold.

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. on-year whereas its competitors, Apple and Xiaomi, grew 25.5%

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

As reported by Bloomberg’s Mark Gurman ; the Apple visionOS 2.4 This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Professional Applications of the VisionOS 2.4

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XR Today - Virtual Reality

JANUARY 31, 2024

Apple Vision Pro apps, coming to Apple’s latest spatial computing experience, will ensure individuals and teams can make the most of their new headset. Initially, Apple didn’t reveal much information about the apps available on the Vision Pro. Think of things like the Apple iCloud and Wallet apps.

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XR Today - Virtual Reality

AUGUST 2, 2024

Meta’s Connect 2024 technology showcase, scheduled for September 25 – 26, 2024, will feature its latest digital solutions from its social media and XR umbrella. Recently, SIGGRAPH 2024 began by showcasing the latest innovations in similar emerging technologies, such as smart glasses and AI, through its expo floor and presentations.

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The Ghost Howls

JANUARY 22, 2021

Now it’s time to make some forecasts about its companion technology, that is augmented reality! This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Sounded good.

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The Ghost Howls

JANUARY 15, 2023

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Vooiage Technologies. Lynn Eades.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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The Ghost Howls

MAY 7, 2022

The evolution of technology. The evolution of VR is usually compared to the one of other technologies, like the web or mobile. Years pass by and technology shifts and market changes lead to a shuffle of the cards, and new market leaders arise. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

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The Ghost Howls

OCTOBER 11, 2022

Microsoft 365 is coming to Quest Pro! It has also partnered with Microsoft and Accenture to facilitate the integration of XR solutions inside companies. It is interesting how Meta is trying to promote immersive reality by focusing on specific sectors in which it believes the technology can be successful and going vertically on them.

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XR Today - Mixed Reality tag

FEBRUARY 20, 2025

How much do you know about Microsoft XR for enterprises? While Microsoft might not have the same selection of proprietary hardware solutions as companies like Meta, the company is still deeply invested in extended reality. Want to learn more about Microsofts XR Vision?

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ARPost

NOVEMBER 11, 2022

Remote collaboration has been one of the biggest promises of immersive technology as it relates to work but employers seem to be more excited than employees. That’s pretty good for an emerging technology. Immersive technology platforms, particularly those incorporating VR hardware, offer more opportunities for surveillance.

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XR Today - Mixed Reality tag

FEBRUARY 20, 2025

Thats where Microsoft Mesh remote work solutions come in. Microsoft Mesh allows companies to create immersive virtual environments where teams can brainstorm, design products, share ideas and interact through avatars. Interested in learning more about Microsofts XR Vision for the Enterprise?

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AR Insider

AUGUST 26, 2021

Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets. But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Think of it like the iPhone 1 – evolving over several years.”.

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The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs.

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VRScout

APRIL 24, 2023

pic.twitter.com/DDOfTMCxH5 — Ray Wong (@raywongy) April 21, 2023 Humane’s wearable, which was developed through the use of AI technology, mimics how people interact with the world around them. “In In the future, AI technology will be both ambient and contextual,” said Chaudhri during his TEDTalk.

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The Ghost Howls

AUGUST 24, 2020

I remember many people laughing at me when we of New Technology Walkers released a fitness game for the Vive Focus Plus ( HitMotion: Reloaded ) because they said it was a big and overpriced headset. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release This is huge.

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AR Insider

APRIL 22, 2020

The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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AR Insider

JUNE 23, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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Road to VR

APRIL 22, 2024

Meta today announced it’s opening its operating system to third-parties , and has named three heavy weights that have pledged support for its newly renamed Meta Horizon OS: Asus, Lenovo, and Microsoft’s Xbox. “All of these devices will benefit from our long-term collaboration with Qualcomm Technologies, Inc.,

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The Ghost Howls

NOVEMBER 26, 2024

More info Quest 3 will pair with Windows 11 PCs next month Meta and Microsoft announced that the automatic pairing of Quest 3 headsets with Windows 11 PCs is coming in preview access in December. Microsoft and Asobo have launched the new version of Microsoft Flight Simulator and it is a blast.

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