The Ghost Howls

MARCH 13, 2023

Hello everyone from Austin, Texas, where I am attending the SXSW! Microsoft has killed it (after having basically abandoned it) because it had to perform a spending review given the bad economic conditions. First of all, it seems that the headset is not a new product, but that Apple has been working on it for 7 years.

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VRScout

AUGUST 10, 2018

I was familiar with Austin, Texas because of SXSW — having attended with my previous employer, Emblematic Group. Texas’ business incentives have attracted the attention of IBM, Motorola, Apple, and Indeed. After scoring a partnership with Microsoft, they’ve talked at length about relocating to San Francisco.

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TechCrunch VR

OCTOBER 26, 2020

Their approach is different than what Microsoft or Google has built but Facebook highlights a shared central challenge: dealing with Apple. Facebook’s service will launch on the desktop web and Android, but not iOS due to what Facebook frames as usability restrictions outlined in Apple’s App Store terms and conditions.

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XR Today - Mixed Reality tag

MAY 24, 2024

Next month, Apple’s Worldwide Developer Conference 2024 (WWDC) and Augmented World Expo 2024 (AWE) are set to shake up the enterprise XR space. At WWDC 2024, Apple may reveal international release windows for its Vision Pro device. The development of the volumetric workspace follows Microsoft’s AI updates.

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InstaVR

FEBRUARY 27, 2020

But business impact has been substantial too — from Microsoft and Apple lowering financial projections to major conferences like Mobile World Congress and Facebook’s F8 being cancelled. . Companies like Apple and Microsoft are also having to look outside China for supply chain options now.

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VRWorld

SEPTEMBER 12, 2017

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. Few months ago, Apple released a development tool called ARKit that enabled developers to add AR capabilities to their apps. Three months later, Apple has not one but three products actively supporting their development platform.

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Robert Scoble

JANUARY 11, 2022

Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. Apple even built a fake home to study these different contexts in the home. Apple’s strategists are focusing on this high-engagement computing, I hear from people working on its new products.

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