AR Insider

SEPTEMBER 18, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the iPhone 15's spatial stack and XR's ongoing AI infusions. This post appeared first on AR Insider.

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The Ghost Howls

OCTOBER 17, 2022

Meta announces at Connect Quest Pro and a partnership with Microsoft. There have been a few key announcements at Connect: Meta has launched Quest Pro , its new premium headset, for $1500 Meta announced its focus on a new vertical, productivity Meta has partnered with Microsoft and Accenture to tackle the XR enterprise world.

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The Ghost Howls

JULY 18, 2022

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Apple to launch a second “more affordable” headset in 2025. Other relevant news. Image from the web).

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Tech Trends VR

SEPTEMBER 26, 2019

As researchers continue to push the boundaries of what is possible and companies like Microsoft prototype new haptic devices, we can probably look forward to a near-future where the virtual world will not only look realistic, but also feel real to all our senses. Brain-Computer Interfaces. Lighter, Faster, Cheaper.

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AR Insider

JUNE 10, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. Among tech giants investing in AR, Microsoft continues to show strong signs as a leading platform for enterprise productivity. What’s Microsoft’s XR Play? ” But it’s not alone.

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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The Ghost Howls

JANUARY 22, 2021

And this year, we’ll see further growth of this trend, which has still a big untapped potential: many new items to try-before-you-buy, new features available for filters, new popular ecosystems (like WeChat) that are going to adopt it properly. What will see a decreasing trend is everything that is about people going outside.

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ARVR

JANUARY 21, 2022

Let’s take a look at some of the augmented reality trends driving innovation in 2022. Trend #1: Mobile Augmented Reality Is Evolving Mobile augmented reality has many clear advantages that make it the center of much of the technology’s attention. Trending AR VR Articles: 1. How VR could bring transhumanism to the masses 2.

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AR Insider

FEBRUARY 27, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon last week, it’s time to zero in on Microsoft. In addition to standard audio fare like music and phone calls, they’ll integrate natively with Microsoft products like Office.

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Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. The new HoloLens subscription service could prove a catalyst for SMEs to embrace immersive technology.

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The Ghost Howls

OCTOBER 11, 2022

Microsoft 365 is coming to Quest Pro! It has also partnered with Microsoft and Accenture to facilitate the integration of XR solutions inside companies. This trend was in my opinion one of the most relevant news from Connect. At a certain point, Zuck totally surprised me by announcing a strategic partnership with Microsoft.

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. Certain trends in the XR environment are contributing to the rising adoption of spatial audio technology today. Here are just some of the most significant trends to consider.

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AR Insider

APRIL 22, 2020

The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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AR Insider

MAY 4, 2021

Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. They’re driven to future-proof their core businesses; or – like Apple – to diversify revenue in the face of maturing cash cows. That includes Google, Microsoft, Amazon, Snap and others.

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XR Today - Mixed Reality tag

FEBRUARY 20, 2025

How much do you know about Microsoft XR for enterprises? While Microsoft might not have the same selection of proprietary hardware solutions as companies like Meta, the company is still deeply invested in extended reality. Want to learn more about Microsofts XR Vision?

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ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. A trend such as AR glasses and scenarios which create its adoption in infotainment give us future insight into how this new technology can translate. The gradual sequence of trends suggests an ongoing demand for increased mobility.

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AR Insider

JUNE 23, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. And it is a trend that is getting always worse.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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AR Insider

OCTOBER 3, 2024

Meta Orion makes Apple think twice about its passthrough AR approach with Vision Pro. And Microsoft says adios to the ill-fated HoloLens. We have these and other items from XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR Insider.

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The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. A significant component of this new momentum is an industry trend bringing renewed attention to the human aspect of Spatial Computing.

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Tech Trends VR

FEBRUARY 27, 2019

Looking into 2019, with Apple and Google starting to support Web based AR experiences, I believe we will see more useful AR experiences from brands soon. Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. appeared first on Tech Trends. Our view numbers went from 20K to 1MM in a week.

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AR Insider

AUGUST 26, 2021

But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.

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The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

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ARPost

NOVEMBER 11, 2022

Remote work was already trending upward before the pandemic. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. That said, Google and Apple are doing very little when it comes to (publicly) developing (the user side of) the metaverse for work.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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XR Today - Mixed Reality tag

DECEMBER 1, 2023

Spatial computing trends, and the trends influencing both the extended reality landscape and metaverse ecosystems are closely connected. While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. With a projected value of $544.6

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XR Today - Virtual Reality

JUNE 6, 2024

This year has been significant for XR devices, with Apple shifting interest in the sector, which has led to interest from other substantial and exciting headset vendors in the space. With Apple’s marketplace play, Meta and others in the market took note, presenting affordable and accessible alternatives to the Vision Pro.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

Spatial computing trends, and the trends influencing both the extended reality landscape and metaverse ecosystems are closely connected. While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. With a projected value of $544.6

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VRScout

DECEMBER 4, 2017

They became one of the first teams to join Microsoft’s Mixed Reality Partner Program. These are very cool, but this is about more than individual demos, it’s hinting at a much broader trend that companies like Object Theory are hoping to capitalize on.

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Tech Trends VR

JUNE 5, 2020

While we have early devices that give us a taste, like Microsoft HoloLens, these big and expensive devices haven’t yet made their way onto consumers’ faces. The inclination of big firms like Tesla, Apple, and Facebook towards Spatial Computing. The post Looking Through the Infinite Retina appeared first on Tech Trends.

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XR Today - Mixed Reality tag

SEPTEMBER 2, 2024

Immersive collaboration trends are evolving as businesses worldwide embrace extended reality solutions to unify and empower their teams. Increasingly, software creators and device manufacturers like Apple, Meta, and Varjo are focusing their attention on the enterprise. Businesses need the right software too.

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ARVR

OCTOBER 7, 2020

In this article I’ll describe the 6 most important AR trends to watch in 2020. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Trend 1: Mobile AR Since 2017, mobile AR has grown immensely. Apple and Google played big roles in this.

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VRScout

MAY 11, 2018

Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device.

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AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

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