Road to VR

JULY 3, 2017

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2. ” Both roles are part of Apple’s CoreMedia team within their Interactive Media Group (IMG).

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360 Video Apple Groups Software 280

The Ghost Howls

MARCH 13, 2023

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

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Ukraine Apple Groups Augmented Reality 412

Digital Trends

AUGUST 23, 2020

A court filing says the banning the engine will 'harm game creators and gamers'.

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Unreal Microsoft Apple Gaming 115

The Ghost Howls

MARCH 27, 2023

Furthermore, Microsoft 365 apps such as Teams, OneDrive, and SharePoint, will be connected with Omniverse Project Mellon has been unveiled. Of course, Epic is completely against Apple and its vision of its own walled garden. What we need is more interoperability between the various platforms.

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Razer HTC Apple Ukraine 384

Upload VR

MAY 2, 2024

Tim Cook just officially announced that more than half of Fortune 100 companies have bought at least one Apple Vision Pro headset. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software. Vision Pro launched exactly three months ago.

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Magic Leap Apple Microsoft Unreal 136

UploadVR Between Realities podcast

MARCH 5, 2017

Epic’s Unreal Engine 4 started out in the high end, and it has moved lower through pricing tactics and revisions that enable it to be the foundation of mobile games. Sadly, we don’t know which company is really in the stronger position because their data comparisons are apples and oranges. Ditto with Google and ditto with Microsoft.”.

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ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible. We’re already seeing key metaverse players coming together in the collaboration between Meta and Microsoft.

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Virtual Reality Unreal Technology Entertainment 400

XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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Microsoft Apple Education Training 89

ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). CloudXR From NVIDIA. XR streaming is already a reality on other cloud platforms. Your Forecast: Cloudy.

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Magic Leap Software Hardware Amazon 381

Upload VR

NOVEMBER 10, 2023

Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. Competition For Magic Leap, Microsoft, And Varjo?

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Magic Leap Apple AR Microsoft 133

UploadVR Between Realities podcast

JULY 24, 2017

The Machines is an upcoming concept from Directive Games that was made using Apple’s ARKit and Unreal Engine 4. We even saw a prototype of HoloGrid running on a Microsoft HoloLens that works similarly to what we’re seeing with The Machines here — in fact, they just recently launched it on HoloLens as well.

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Gaming Unreal AR Microsoft 178

XR Today - Virtual Reality

AUGUST 22, 2023

Recently Microsoft noted how MR represents the “ eyes and ears ” of AI. Following a mainstream steer away from the Metaverse by some towards genAI – the latter may be gaining the most focus currently – but roadmaps are already in place by firms such as Microsoft to develop the industrial Metaverse by 2024.

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Tools Industry Software Microsoft 235

The Ghost Howls

JULY 20, 2020

The Fraunhofer Institute for Telecommunications (FIT) together with various partners from industry including Apple, Ericsson, Huawei, Intel, Microsoft, Qualcomm, and Son y has confirmed the release and official adoption of H.266/Versatile Not a great evolution from Microsoft. 266/Versatile Video Coding (VVC).

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Oculus AR Healthcare 360 Video 376

AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. In another scenario, we may see game engines dominant, like Unity or Unreal.

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Magic Leap AR Microsoft Apple 161

The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. Microsoft Flight Simulator is adding VR support, but…. Microsoft Flight Simulator is launching on August, 18th, without support for virtual reality.

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Oculus Eye Tracking Hardware Las Vegas 371

Upload VR

MAY 17, 2024

Aided by the UEVR mod, the ceaseless work of Team Beef and the formal announcement of Flat2VR Studios, an assortment of high-selling Unreal Engine games are basically seeing robust VR support turned on inside the titles many people already own. The biggest trend in VR gaming of 2024, though, is the blurrying line between flat content and VR.

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San Francisco Gaming Apple Simulation 139

ARVR

OCTOBER 29, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. In partnership with Nvidia, Microsoft, and Cesium, it offers a real-time 3D creation engine for producing immersive mapping and digital twins of real-world locations. Point your phone (or future glasses) at places and objects to contextualize them.

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AR Gaming Unreal Real Estate 130

XR Today - Mixed Reality tag

APRIL 26, 2023

Plus, the Unity toolkit allows organizations to build more comprehensive virtual reality and mixed reality experiences too. Apple Similar to Google, Apple has its own dedicated selection of tools and resources created to help developers take advantage of Apple devices for marketing purposes.

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Unity Microsoft Augmented Reality Google 122

XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Peter Vindevoge, speaking on the entry of Meta Platforms, Apple, and many others, could lead to a trend of greater VR gaming adoption. This also open the door for Epic and their Unreal Engine to shine and capture the entire XR development market. This resulted in gaps in understanding.

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Unity Microsoft Trends Training 89

XR Today - Augmented Reality tag

NOVEMBER 20, 2023

In March 2022, Xreal – then Nreal – partnered with Microsoft to conduct research on a medical AR device at the University of Bristol that leveraged AI to help blind children navigate a space. However, these leading firms flipped the year’s mainstream narrative for XR, building 2024 up as a landmark year for XR.

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Microsoft Apple AR Hardware 124

VRScout

SEPTEMBER 14, 2016

Using the Unreal Engine 4, NASA has created an extremely detailed and realistic VR model of the interior of the ISS, and astronauts use the Manus gloves in the model for training simulations. This is not NASA’s first foray into mixed reality – they also have a partnership with the Microsoft Hololens for support on the ISS as well.

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Virtual Reality Augmented Reality Real Estate Training 150

XR Today - Mixed Reality tag

SEPTEMBER 8, 2023

This year saw massive interest in MR headsets following Apple’s Vision Pro debut, and Meta looks to own the space following its experience with MR via its Pro headset. The XR marketplace could experience shockwaves when Apple debuts its headset. Meta is moving towards MR headsets instead of purely VR devices.

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Apple Government Immersion Technology 93

XR Today - Mixed Reality tag

JULY 11, 2024

Meta’s open approach contrasts Apple’s closed ecosystem for its spatial computing vision. While Apple is creating a closed ecosystem for its hardware, Meta is taking an open approach, providing developers with a customizable framework for specific solutions, which was only boosted with the Ocean launch.

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Real Estate Magic Leap Tourism Hardware 124

The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. Microsoft has surely spent lots of money to make sure that HoloLens’s holograms look absolutely fixed in space.

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AR Magic Leap Augmented Reality Controllers 401

XR Today - Mixed Reality tag

AUGUST 8, 2022

Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. Microsoft is one of the most exciting companies to watch for gaming companies and consumers interested in the potential of Mixed Reality in gaming.

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Gaming Unity Augmented Reality Microsoft 111

XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Apple Trademarks XR Operating System Apple has filed a trademark for “ xrOS ” with the New Zealand Intellectual Property Office, further teasing its upcoming MR headset.

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Apple New Zealand Unreal Immersion 68

The Ghost Howls

APRIL 20, 2020

I think the battle with Apple has just begun. Because most VR developers know well Unity or Unreal, and WebVR languages like A-frame are based on Javascript, that is very different from the usual programming flow of the game engines. Basically, projects that give value to the device and to Microsoft in general.

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Oculus AR Unity Machine Learning 261

XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. You could drive the Apple displays from Quest silicon.

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Magic Leap Hardware Apple Unreal 111

XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

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Hardware Magic Leap Apple Industry 124

EON Reality

JULY 17, 2024

It supports a range of AR platforms such as ARKit (iOS), ARCore (Android), Microsoft HoloLens, and Magic Leap. Unreal Engine Unreal Engine by Epic Games is another powerhouse in the AR development arena. Microsoft HoloLens Microsoft HoloLens is a mixed reality headset that blends digital content with the real world.

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Augmented Reality Software Unreal Magic Leap 78

XR Today - Mixed Reality tag

JULY 19, 2024

For example, Copilot in Microsoft Mesh for Microsoft Teams can give each employee a real-time assistant to help them complete tasks. The best generative AI software should work seamlessly with the tools your teams already use, from content creation and development platforms like Unity and Unreal , to metaverse as a service platforms.

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How To Machine Learning Data Tools 121

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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Unity Groups Unreal Industry 126

The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? We started talking with other professionals in the field, and they always kept saying to us “If Microsoft can’t do it, how can you do it?”. I think we’ll discover it in some months… (You can imagine my excitement in publishing this interview.

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AR China Augmented Reality Technology 540

ARVR

DECEMBER 1, 2021

Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak. Here is an example of how the legendary car brand Ferrari uses the Unreal Engine from Epic Games to implement one of their sports cars 1:1 in the game Fortnite.

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Augmented Reality Virtual Reality Unreal AR 130

ARVR

FEBRUARY 24, 2021

Here are just some of the tech stocks many are looking at right now (in no particular order): Microsoft Corporation (MSFT) For the people who brought you the Hololens 2, probably the most sophisticated pair of mixed reality smart glasses out there to date. One-year price performance for MSFT as of 2/3/20 Apple Inc.

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Virtual Reality AR Augmented Reality Google 130

Hypergrid Business

FEBRUARY 28, 2020

Unreal Engine 4 is also an industry standard although it has a steeper learning curve than Unity. Vuforia, a free to use development kit which supports many devices including Tango phones, EasyAR, ARKit for Apple devices; and ARCore from Google, Oculus and OpenVR, are also popular options these days. Both are free to download and try.

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AR Unity Virtual Reality Course 179

VRWorld

JULY 19, 2017

The SDK supports Microsoft HoloLens and Universal Windows Platform (UWP), which will represent the default form for Windows Mixed Reality , Windows 10 Creator’s Edition applications. The company has also added new features to their software to interface with the Microsoft HoloLens on the Universal Windows Platform (UWP).

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Machine Learning AR Unity Japan 85