The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Trends Apple Google Unity 483

The Ghost Howls

OCTOBER 7, 2024

Apple’s end goal is the one of building lightweight AR glasses that people wear all day, too, so it’s pretty normal that people at Cupertino are concerned about the work that Meta is doing (this is one of the positive side effects that I envisioned about the reveal of Orion , and in fact, it came true).

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Microsoft Samsung Apple Unity 412

XR Today - Mixed Reality tag

SEPTEMBER 6, 2024

Leading up to this year’s event, major XR device vendors such as HTC VIVE, PICO, Sony, and others are leveraging what is being perceived as an increasing level of hype stemming from Mark Zuckberg’s upcoming showcase. September has arrived, and the month is commonly an important one for the XR industry.

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The Ghost Howls

DECEMBER 8, 2021

Even the big players like Sony, Apple, and Microsoft have substantially reduced their production estimates for 2022, whilst processor manufacturers talk of delays into 2024. It wasn’t even possible to buy another Tundra HDK, and months later they are still showing out of stock. Image provided by Rob Cole).

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Controllers Haptic Hardware Simulation 544