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Apple CEO Tim Cook: AR Is “Critically Important” For The Company’s Future

VRScout

Augmented reality will forever change the way we communicate says the Apple CEO. According to a recent report by Apple research expert Ming-Chi Kuo , Apple will be launching a mixed reality headset later this year, followed by a dedicated AR headset in 2025 and AR contact lenses in 2030. Image Credit: Apple.

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Explore Tokyo Using AR Technology Powered By Apple Maps

VRScout

It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays. The news was first reported by Alta Distance , who discovered the feature yesterday after spotting the ‘Refine Location’ icon on their app.

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Report: Apple Recruits Hollywood Directors For VR/AR Headset

VRScout

According to The New York Times , Apple is enlisting the help of the Hollywood elite to help bolster its catalog of immersive content for its long-rumored VR/AR headset. According to sources, this mixed reality content will be available next year when Apple’s VR/AR headset launches sometime in 2023. Credit: Wired.

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The New York Times Reinvents the Crossword Puzzle for Augmented Reality via Instagram

Next Reality AR

At first glance, it may not sound like there's much value in doing a crossword puzzle in augmented reality, but The New York Times has managed to revamp the pastime as an immersive game. On Tuesday, the media company published its December 22 mini-crossword puzzle via the Spark AR platform for Instagram as Shattered Crossword.

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New York Times Debuts Location-Based Air Pollution AR Visualization for Apple iOS Devices

Next Reality AR

After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.

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Apple Stores Will Soon Host AR Art Tours And Developer Sessions

VRScout

Yesterday, Apple announced Today at Apple , a new AR-based program designed to expose Apple Store visitors to next-level augmented artwork developed using the companies Swift Playground platform. Pipilotti Rist’s “International Liquid Finger Prayer” / Image Credit: Apple. Image Credit: Apple. AR[T] WALK.

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Report: Apple Vision Pro on Track to Launch as Early as January

Road to VR

According to a Bloomberg report , Apple is getting ready to prepare in-store staff on how to sell the company’s upcoming Vision Pro mixed reality headset. Image courtesy Apple The report maintains that Vision Pro’s setup process will be complex, requiring customization for each user.

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