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Apple Trademarks XR Operating System

XR Today - Mixed Reality tag

This month, Apple once again teased its upcoming XR headset by trademarking a stylisation of “xrOS” with the New Zealand Intellectual Property Office. The trademark filing relates to the font used in the upcoming xrOS branding by Apple. The firm filed its trademark under a shell company.

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Rival Stars Horse Racing: VR Edition Rides Towards Quest, Steam & Apple Vision Pro

Upload VR

Rival Stars Horse Racing: VR Edition is a different breed of racing game coming to Quest, Steam and Apple Vision Pro. Created by New Zealand studio PikPok, Rival Stars Horse Racing began as a mobile game that later received a Steam release. An Apple Vision Pro launch will follow but a release window remains unconfirmed.

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The XR Week Peek (2021.01.25): Facebook plans “a big shift” in privacy, Apple VR headset rumored, and more!

The Ghost Howls

Other relevant news. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store.

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PICO’s Apple Vision Pro-Style Workplace Device to Ship, Days Before Meta Connect ’24

XR Today - Mixed Reality tag

The firm is shipping the device this month and selling it through official partner members in Europe, Africa, North America, Australia, and New Zealand. Apple and upcoming headset vendors such as Samsung have deep hardware ecosystems that may boost the capabilities and adoption of XR devices.

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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

This week, the immersive space felt an injection of innovation, with various leading firms hinting at the big news and committing to more prominent partnerships. Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition.

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Peter Jackson’s New Studio is All About AR Storytelling

VRScout

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. The New Zealand native is responsible for some of the medium’s most technologically groundbreaking work, including the Lord of the Rings and The Hobbit franchises.

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Despite Shortages, Valve Index Among Steam’s 5 Best Selling Products for 13 Weeks Straight

Road to VR

In a recent interview with New Zealand’s 1 News , Valve head Gabe Newell explained how the Coronavirus pandemic hampered the company’s ability to meet the demand for the headset. ” “You went from a situation where everything was getting done just in time to people buying up all the available supplies.