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In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.
We’ve estimated that its annual XR R&D spend — not including its $2 billion Oculus acquisition — approaches $10 billion. That includes both AR and VR, the latter being more tangible today, given Oculus’ in-market status. What’s Driving Apple’s Rumored VR Play? Network Effect.
Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”
Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.
Original image by Oculus). Oculus kills the Go and opens to content on Quest. In the end, the time of the Oculus Go has come. Devices like Oculus Quest , Pico Neo 2 , and Vive Focus Plus have proven that 6DOF VR is more interesting and has far more retention. Apple adds spatial audio to AirPods.
According to a report by Bloomberg News , Apple may be planning to release a VR headset with limited AR capabilities as soon as 2022, which is said to be a precursor to its long-rumored, fully-fledged AR device. ” Apple is reportedly aiming for a niche, high-end category with the VR headset. .
This week, we look at new VR mounts and locomotion inputs, the ongoing Apple/Epic saga, and hands-on with Huawei’s VR glasses. Since it features no computational unit and no battery, it can be smaller and lighter than “shoebox” headsets like the Oculus Quest. The Apple Worldwide Developer’s Conference begins June 7th.
Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. (Image from the web). Bloomberg).
The debates started about the second point because Meta handing off the design of its headsets to its manufacturer would be a huge change of strategy. The two companies have a great relationship and Apple is realizing that the fact that its headset lacking controllers is a problem for certain types of content, gaming in particular.
Considering that Facebook is very smart also in leaking misleading info (as it has happened with the “Monterey” headset ), this can also be a move from Menlo Park to create hype for the upcoming Oculus Connect 6 and the AR glasses that will be teased there. We may know the field of view of Apple AR headset. Other relevant news.
AWE USA 2025 is set to include speakers from some of the biggest names in the XR industry, including Oculus & Anduril founder Palmer Luckey, along with Jason Rubinone of the only remaining early Oculus executiveswho is presently Meta’s Vice President of Metaverse Experiences.
From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.
This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. More from AR Insider….
Earlier this month at Apple’s annual WWDC conference, the company introduced their latest operating system, macOS Mojave (10.14). SEE ALSO Oculus Mum on Rift Support for MacOS as Apple and Valve Forge Ahead. ski visualizes below: Image courtesy Apple. Image courtesy Apple. In short, Gasi?ski
It looks like we’ll have to wait until CES this year to learn if this is more than a positional tracking and 6-DoF tracking update to Gear VR, and whether Samsung is developing their own standalone headsets independent of Facebook’s Oculus Go. LISTEN TO THE VOICES OF VR PODCAST. Support Voices of VR. Subscribe on iTunes.
This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.
This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Apple of My Eye.
Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.
The Russo Brothers join Holoride’s new advisory board alongside Oculus VR founder Palmer Luckey. Holoride, one of the leading companies in the rapidly-expanding in-vehicle entertainment industry, last week announced the formation of a brand new strategy board composed of several big names in both tech and entertainment.
As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” ” and made the brains of the whole crowd explode.
This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.
The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.
Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Amazon Technologies Inc. Huawei Technologies Co Ltd. The post Facebook Surges in U.S.
They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. At the center of this master plan is the thing that kicked off the current AR & VR era: Oculus.
Many Oculus Rift and even Quest owners know well that SteamVR supports both headsets seamlessly. I spoke with a source with direct knowledge of the Oculus SteamVR integration who told me that the integration is solely the work of Valve. SEE ALSO Platform Politics: Inside the Oculus and 'Revive' Dilemma. Image courtesy Valve.
After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. And this is opening new opportunities for all of us.
Tomorrow is the big day of the Oculus Connect 7, which has now been sadly rebranded as Facebook Connect. Every year, Oculus has always made astonishing announcements during this yearly event, and we are sure that this year will be no exception to this rule. Oculus Quest 2. But what can we expect from it? Wireless Link.
More info (Max Mustard’s team sharing info on PSVR 2 launch) More info (Some reasons why the game can have sold better on PSVR) Huawei could launch a Vison Pro competitor this week According to some leaks, Huawei may launch today October, 22nd a new MR/VR headset, dedicated to competing with Apple Vision Pro.
Oculus Quest has been the accelerant that the VR industry needs. That flows from a long-term platform strategy that sacrifices near-term margins for long-term market share. But perhaps a more telling metric goes straight to the source: Oculus Quest Store data. Oculus Quest Store is a good proxy for that.
Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. And this is possible because they both have big cash cows: Oculus has Facebook’s advertisement, and Valve has the Steam game store.
This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”
It is that time of the year when I make predictions about the upcoming Oculus/Facebook/Meta Connect, the main event of the year for Oculus/Facebook/Meta since a lot of time. Oculus Home for Rift. I found it cool when it was released, but then I stopped using it (Image by Oculus). Quest for enterprise. Zuck, surprise us!
I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Investors, which were all focused on AI started to wonder if they should focus on XR again.
InfiniteWorld is a digital content management and strategy company working on emerging technology solutions with emerging technology companies. Then, “In 2014, I put on an Oculus for the first time and I saw the future.”. Six years later, the company was purchased by Apple. In the middle is InfiniteWorld.
Things kicked off with a major update to the Oculus Quest system experience that makes VR more flexible, social, and easy to use. Oculus Browser supporting multiple windows. Support for multiple windows will first come to Oculus Browser, with support for more 2D apps like Chats and Store coming later. Jake Davis.
Me wearing the Oculus Quest. On the other side, PC gamers are appreciating the high-quality Valve Index (even if it has some reliability issues ), and casual gamers are loving the Oculus Quest. This year, I’m not going to make an exception, also because my predictions for 2019 performed pretty well.
We recently covered rumors of Apple planning to lean on AR for the company’s future and there were some personnel movements to corroborate the rumors as well. Now we’ve got some movement in the VR and AR industries again, this time with a senior ex-Apple employee becoming head of Oculus VR hardware.
We expect stand-alone headsets like the Oculus Go and HTC Vive Focus to ignite a new wave of growth that will help broaden the appeal of virtual reality, particularly with businesses and in education,” says George Jijiashvili, CCS Insight’s senior analyst for wearables. billion in 2022. billion Click To Tweet.
For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . The technology world is always a game of rivals.
Seemingly, that re-organised strategy is underway. million from app revenue, which could help Meta compete with Apple’s already well-established Vision Pro offerings. Meta’s move means that a Quest user who logs into their XR device with an Oculus account will no longer be able to do so by the end of the month.
As a tech guy, of course, I’m all in for retro compatibility, and I would still love to sometimes attach my Oculus DK2 to my laptop and remember the good old times playing Tuscany. I know that I’m saying something unpopular, but I understand Microsoft’s decision.
Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Like the players we’ve profiled so far in this series — Google and Apple — Facebook’s geospatial AR ambitions trace back to its core business. XR Talks: Behind Facebook’s Spatial Strategy. Network Effects.
While the studio says the game is set to be built exclusively for VR, digital strategy and licensing chief at Wizards of the Coast and Hasbro Eugene Evans calls Resolution Games “an ideal partner to bring a new DUNGEONS & DRAGONS video game to life in VR and beyond,” which could possibly point to a non-VR release coming as well.
Since its launch in 2019 Oculus Quest has represented a major shift in Facebook’s VR strategy by moving away from the PC. While there’s a handful of hand-tracking games available on the headset, the entire Quest menu, including the Oculus browser, can be controlled completely by your hands. Image courtesy Oculus.
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