The Ghost Howls

SEPTEMBER 22, 2019

Considering that Facebook is very smart also in leaking misleading info (as it has happened with the “Monterey” headset ), this can also be a move from Menlo Park to create hype for the upcoming Oculus Connect 6 and the AR glasses that will be teased there. We may know the field of view of Apple AR headset. Other relevant news.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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China Apple Ukraine Course 445

AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. More from AR Insider….

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Road to VR

NOVEMBER 21, 2017

It looks like we’ll have to wait until CES this year to learn if this is more than a positional tracking and 6-DoF tracking update to Gear VR, and whether Samsung is developing their own standalone headsets independent of Facebook’s Oculus Go. LISTEN TO THE VOICES OF VR PODCAST. Support Voices of VR. Subscribe on iTunes.

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Strategy Immersion Samsung Controllers 248

Road to VR

JUNE 21, 2018

Earlier this month at Apple’s annual WWDC conference, the company introduced their latest operating system, macOS Mojave (10.14). SEE ALSO Oculus Mum on Rift Support for MacOS as Apple and Valve Forge Ahead. ski visualizes below: Image courtesy Apple. Image courtesy Apple. In short, Gasi?ski

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Apple Unreal Architecture Unity 279

AR Insider

APRIL 6, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Apple of My Eye.

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AR Wearables Apple Strategy 420

AR Insider

MARCH 30, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.

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Wearables AR Strategy Apple 366

The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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Road to VR

JANUARY 16, 2020

Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Amazon Technologies Inc. Huawei Technologies Co Ltd. The post Facebook Surges in U.S.

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Head Mounted Display Strategy AR Machine Learning 244

VRScout

APRIL 20, 2020

The Russo Brothers join Holoride’s new advisory board alongside Oculus VR founder Palmer Luckey. Holoride, one of the leading companies in the rapidly-expanding in-vehicle entertainment industry, last week announced the formation of a brand new strategy board composed of several big names in both tech and entertainment.

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AR Insider

MAY 25, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. At the center of this master plan is the thing that kicked off the current AR & VR era: Oculus.

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Wearables Strategy Machine Learning AR 442

Road to VR

MARCH 19, 2020

Many Oculus Rift and even Quest owners know well that SteamVR supports both headsets seamlessly. I spoke with a source with direct knowledge of the Oculus SteamVR integration who told me that the integration is solely the work of Valve. SEE ALSO Platform Politics: Inside the Oculus and 'Revive' Dilemma. Image courtesy Valve.

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Oculus Controllers Google Apple 363

The Ghost Howls

SEPTEMBER 15, 2020

Tomorrow is the big day of the Oculus Connect 7, which has now been sadly rebranded as Facebook Connect. Every year, Oculus has always made astonishing announcements during this yearly event, and we are sure that this year will be no exception to this rule. Oculus Quest 2. But what can we expect from it? Wireless Link.

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AR Insider

APRIL 27, 2020

Oculus Quest has been the accelerant that the VR industry needs. That flows from a long-term platform strategy that sacrifices near-term margins for long-term market share. But perhaps a more telling metric goes straight to the source: Oculus Quest Store data. Oculus Quest Store is a good proxy for that.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. And this is possible because they both have big cash cows: Oculus has Facebook’s advertisement, and Valve has the Steam game store.

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Augmented Reality Virtual Reality Apple Tools 472

AR Insider

MARCH 23, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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AR Machine Learning Apple Software 400

The Ghost Howls

OCTOBER 7, 2022

It is that time of the year when I make predictions about the upcoming Oculus/Facebook/Meta Connect, the main event of the year for Oculus/Facebook/Meta since a lot of time. Oculus Home for Rift. I found it cool when it was released, but then I stopped using it (Image by Oculus). Quest for enterprise. Zuck, surprise us!

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Software AR Oculus Apple 534

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 542

ARPost

JANUARY 27, 2022

Companies like HTC, Oculus (Meta), and Apple will continue to innovate and launch devices equipped with the latest technological developments. Just as, right now, there are high-end and entry-level smartphones on the market, answering all user needs and budgets, we can expect the same thing from AR and VR headsets.

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Trends AR Augmented Reality Asia 447

Tech Trends VR

MARCH 17, 2020

Things kicked off with a major update to the Oculus Quest system experience that makes VR more flexible, social, and easy to use. Oculus Browser supporting multiple windows. Support for multiple windows will first come to Oculus Browser, with support for more 2D apps like Chats and Store coming later. Jake Davis.

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ARPost

OCTOBER 10, 2022

InfiniteWorld is a digital content management and strategy company working on emerging technology solutions with emerging technology companies. Then, “In 2014, I put on an Oculus for the first time and I saw the future.”. Six years later, the company was purchased by Apple. In the middle is InfiniteWorld.

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Machine Learning Miami Virtual World Technology 381

UploadVR Between Realities podcast

MARCH 27, 2017

We recently covered rumors of Apple planning to lean on AR for the company’s future and there were some personnel movements to corroborate the rumors as well. Now we’ve got some movement in the VR and AR industries again, this time with a senior ex-Apple employee becoming head of Oculus VR hardware.

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Tech Trends VR

APRIL 9, 2018

We expect stand-alone headsets like the Oculus Go and HTC Vive Focus to ignite a new wave of growth that will help broaden the appeal of virtual reality, particularly with businesses and in education,” says George Jijiashvili, CCS Insight’s senior analyst for wearables. billion in 2022. billion Click To Tweet.

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XR Today - Virtual Reality

MARCH 7, 2024

Seemingly, that re-organised strategy is underway. million from app revenue, which could help Meta compete with Apple’s already well-established Vision Pro offerings. Meta’s move means that a Quest user who logs into their XR device with an Oculus account will no longer be able to do so by the end of the month.

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Upload VR

MAY 16, 2023

Oculus founder Palmer Luckey says he saw an "earlier version" of the unannounced Apple headset. The Apple headset is very, very good," Luckey said. "I At around the 1-hour mark in the talk, Diamandis asked Luckey how happy he is with the state of VR and what his expectations were for the upcoming Apple headset.

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . The technology world is always a game of rivals.

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Microsoft HTC Apple Oculus 100

Road to VR

JANUARY 24, 2024

While the studio says the game is set to be built exclusively for VR, digital strategy and licensing chief at Wizards of the Coast and Hasbro Eugene Evans calls Resolution Games “an ideal partner to bring a new DUNGEONS & DRAGONS video game to life in VR and beyond,” which could possibly point to a non-VR release coming as well.

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Gaming Strategy Samsung Microsoft 354

AR Insider

APRIL 7, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Like the players we’ve profiled so far in this series — Google and Apple — Facebook’s geospatial AR ambitions trace back to its core business. XR Talks: Behind Facebook’s Spatial Strategy. Network Effects.

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AR Real Estate Data Google 408

Road to VR

AUGUST 5, 2021

Since its launch in 2019 Oculus Quest has represented a major shift in Facebook’s VR strategy by moving away from the PC. While there’s a handful of hand-tracking games available on the headset, the entire Quest menu, including the Oculus browser, can be controlled completely by your hands. Image courtesy Oculus.

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Oculus Hand tracking Controllers Gaming 363

The Ghost Howls

FEBRUARY 7, 2022

These are huge numbers for VR: if you look at the most recent SteamVR survey, you get that Oculus headsets are now at 67% of the whole PCVR market. Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. It’s basically a monopoly. But there is also bad news to talk about.

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Virtual Reality Microsoft Data Machine Learning 405

Road to VR

JUNE 12, 2019

Still, Facebook is surely a much larger threat to Rec Room than the other way around; like Apple with iOS, Facebook has the option to build deeper social features into the core VR software of its headsets—features which third-party developers aren’t allowed to build—like the ability to connect players across between separate VR applications.

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The Ghost Howls

MAY 2, 2024

The historical moment of the launch of Quest 1 (Image by TechCrunch) Oculus Quest 1 launched in 2019 for $399. Quest 3S launch date and strategy When will the Quest 3S be launched? So take everything with a grain of salt) Quest 1, Quest 2, Quest 3… and Quest 3S Let me start with a bit of history about Meta’s headsets.

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Gaming Oculus Course Strategy 396

AR Insider

JANUARY 22, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. This includes continued momentum for Oculus Quest and additional Facebook investments like content libraries and supporting tech (e.g.

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The Ghost Howls

MARCH 12, 2021

Some weeks ago, a group of 12 indie development studios decided to launch the first bundle dedicated to App Lab experiences for Oculus Quest. The user could buy the bundle and get access to sideloadable versions of the games, with the promise of a free key for when the game would have been approved by Oculus on App Lab.

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ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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Apple AR Augmented Reality Virtual Reality 130

The Ghost Howls

SEPTEMBER 30, 2024

Every year I like to write a detailed report about all the major news from Oculus/Facebook/Meta Connect. This year I want to do something a bit different: instead of reporting a list of all the announcements from there, I want to give you a detailed commentary about the event from a technical strategy standpoint.

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Upload VR

JULY 3, 2023

Palmer Luckey gave his take on Meta Quest Pro and Apple Vision Pro and explained what he would do differently if still at Oculus. If you're unaware, Luckey founded Oculus VR in 2012 to launch the Kickstarter campaign that would eventually lead to the consumer Oculus Rift in 2016, after two publicly sold development kits.

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