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The XR Week Peek (2023.07.24): Apple opens applications for Vision Pro devkits, Meta may stop the production of Quest Pro, and more!

The Ghost Howls

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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The XR Week Peek (2023.04.24): Apple headset to have iOS apps, Pico launches Pico 4 Pro in China, and more!

The Ghost Howls

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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Oculus Quest Store Hits Its Stride

AR Insider

Oculus Quest has been the accelerant that the VR industry needs. Healthier content libraries can also be seen from ARtillery Intelligence’s consumer survey data with Thrive Analytics. But perhaps a more telling metric goes straight to the source: Oculus Quest Store data. Oculus Quest Store is a good proxy for that.

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The XR Week Peek (2022.01.17): Big tech companies’ battle for talents, PSVR 2 still not confirmed for 2022, and more!

The Ghost Howls

The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple has performed very strategic acquisitions as well, and the news of the week is that Snap has acquired Compound Photonics to gain a key supplier of LCOS and Microled displays. Apple may have delays for its headset.

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First Look: Oculus Venues and Oculus TV

VRScout

These apps hope to make the Oculus Go your next entertainment device. The $200 standalone VR headset from Oculus has finally arrived. the Oculus Go is part of Oculus’ larger goal to getting one billion consumers into VR. With Oculus Go, iPhone users around the world can now finally jump into VR with something comparable.

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The Ghost Howls’s VR Week Peek (2019.07.15): Apple kills its AR glasses, Oculus full-steam ahead on 2nd gen VR and much more!

The Ghost Howls

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.