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Google Announces Android XR Operating System Alongside Samsung MR Headset

Road to VR

The company is pitching this as a comprehensive spatial computing platform, and hopes to establish its own territory in the XR landscape against incumbents Meta and Apple. Google TV, for instance, can be watched on a large, curved screen, with info panels popping out of the main window for better use of real-estate.

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

New mediums like AR and VR will usher in dramatic new forms of advertising, such as AR cloud-based persistent placements and Metaverse -like second worlds with digital real estate and billboards. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds.

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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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Spatial Beats: Facebook, Nreal & More Metaverse Hype

AR Insider

In an unhinged rant worthy of Rudy Guiliani, Cramer explained the metaverse is made by Unity, before correcting himself and crediting Nvidia instead. It’s very similar to what Apple has been doing for smartphone,” CEO Chi Xu said. “We Inside a $1 Billion Real Estate Company Operating Entirely in VR EXP Realty.

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Thinking About Buying Virtual Land? Virtual Real Estate Investing in the Metaverse is the Way to Go

ARVR

11 min read The development of the metaverses has created a new real estate market. Today we will talk about which companies sell virtual real estate, what opportunities this opens up for owners, and why you should start investing in virtual real estate today. The transaction did not involve real money.

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The Best Virtual Reality Camera: Top Picks and How to Compare your Options

XR Today - Virtual Reality

There’s plenty of great software available for developers who want to build impressive virtual worlds, like the Unity and Unreal kits. But what if you want to bring genuine real-world images and videos into VR? In the VR landscape, a 360-degree camera allows creators to capture real-world content to create immersive experiences.

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Big XR News from Unity, Meta, Apple, STYLY

XR Today - Mixed Reality tag

This is partly due to the Apple Vision Pro, which led to XR having another mainstream moment. Numerous large-scale industry showcases are due later in the year by way of Apple’s WWDC and Meta Connect events – as these moments arise, new trends and industry shake-ups will come with it. Now, the noise is starting to subside.

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