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Reality Bytes: Apple, Samsung & CES

AR Insider

The post Reality Bytes: Apple, Samsung & CES appeared first on AR Insider. What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations.

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Google Announces Android XR Operating System Alongside Samsung MR Headset

Road to VR

The company is pitching this as a comprehensive spatial computing platform, and hopes to establish its own territory in the XR landscape against incumbents Meta and Apple. Samsung’s newly announced headset, codenamed Project Moohan, will be the first MR headset to launch with Android XR next year.

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Report: Samsung Delays XR Headset Due to Stiff Competition from Apple Vision Pro

Road to VR

Samsung’s upcoming XR headset, which is meant to compete with Apple Vision Pro, has been delayed by “one to two quarters” from its reported early 2024 release target, according to an SBS Biz (Korean) report. That’s apparently been delayed by about “one to two quarters,” or three to six months.

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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech

VRScout

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung.

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Vision Pro Has Apps and Quest Has Games, What Can Samsung Bring to XR to Compete?

Road to VR

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

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Microsoft Reportedly Orders Samsung Micro OLEDs to Restart XR Hardware Ambitions

Road to VR

According to a report from Korean tech outlet The Elec , Microsoft has contracted Samsung to supply micro OLED display panels for what is described as “next-generation mixed reality devices.” Samsung and Google confirmed in July their forthcoming “XR platform” will be announced sometime this year.

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Samsung Beats Apple to the Punch with SmartTags+ & AR Finder

Next Reality AR

Over the past two product cycles, Apple has been rumored to be preparing to reveal its Apple AirTags tracking devices that can help iPhone owners find their possessions with augmented reality. But Samsung has leapfrogged Apple with its own take on the product category.

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