XR Today - Augmented Reality tag

NOVEMBER 29, 2024

Rumors about an impending set of Samsung Smart Glasses have been circulating for a while now. Samsung’s team has dropped plenty of hints that the company is planning on entering the XR market. Recent leaks suggest that Samsung could enter the “smart wearables” market sooner than we thought. So, what does all of this mean?

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The Ghost Howls

FEBRUARY 5, 2025

In his latest report, Gurman says Apple canceled some tethered AR glasses that should have been connected to the iPhone to show a large screen in front of the user. This does not mean that Apple has given up on AR glasses, though. But they got bad feedback from early testing so they were canceled altogether.

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Upload VR

DECEMBER 12, 2024

Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. Beyond this, Samsung isn't yet sharing specifications. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus. It’s still early days for MR headsets.

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The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!

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Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games.

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

As reported by Bloomberg’s Mark Gurman ; the Apple visionOS 2.4 This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Professional Applications of the VisionOS 2.4

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Road to VR

NOVEMBER 21, 2017

Without explicitly announcing a new specific product, Samsung quietly implied that they may be developing a new standalone mobile VR HMD during a session during their developer conference last month. SEE ALSO Hands-on: Samsung Odyssey Windows VR Headset & Controllers.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Samsung can be the first partner also on this line of products. More info Is Apple working on the Vision Pro since 2007?

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VRScout

JANUARY 7, 2020

Samsung is kicked-off the first day of CES 2020 with a bang this morning, offering attendees an in-depth look at a variety of cutting-edge products straight out of a science fiction novel, including a BB8-style robot assistant, as well as new improvements to their proprietary voice assistant, Bixby. Feature Image Credit: Samsung.

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The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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Road to VR

JANUARY 16, 2020

Samsung Electronics Co Ltd. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. International Business Machines Corp. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. The post Facebook Surges in U.S.

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XR Today - Mixed Reality tag

NOVEMBER 29, 2024

New Samsung Headset Details Revealed Patentlyapple has revealed a new patent application from Samsung, which highlights the company’s ongoing development of an upcoming XR headset for the Galaxy ecosystem. Additionally, reports suggest that Samsung aims to debut the headset in 2025, as an outlook header indicates.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. Let’s all hope so.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Investors, which were all focused on AI started to wonder if they should focus on XR again.

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The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. I cross my fingers, but I don’t have high hopes. A Creator Platform for next-gen to ‘Socialize.’

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The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. Google joined forces with Samsung (and Qualcomm) to release a new headset soon.

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XR Today - Big XR News tag

JANUARY 29, 2025

Samsung has just unveiled Project Moohan , its highly anticipated extended reality (XR) headset, in-person for the first time. Moohan is designed to be a hub for everything in your digital life; connecting seamlessly with Samsung’s ecosystem of devices.

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XR Today - Augmented Reality tag

JANUARY 30, 2025

Recently, Samsung’s dive into the XR headset market has been stealing headlines. In a storyline that mirrors the rise of Apple’s Vision Pro, the Moohan headset was finally publicly revealed following years of speculation at the tail end of 2024with further reveal coming in the first month of 2025.

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Road to VR

FEBRUARY 10, 2022

This comes alongside an alleged partnership with Samsung that would see the development of a wholly new consumer AR device that is rumored to tether to a Samsung smartphone. In any case, Samsung’s reported partnership with Microsoft sounds like very familiar territory for the South Korean tech powerhouse.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

With Android XR, Google wants to power a broad range of proprietary and third-party experiences, spanning all the way from the upcoming Samsung XR headset , to smart glasses, and extended reality applications infused with artificial intelligence. This strategy has already paid dividends for Google so far.

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AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Apple Fires the Latest Shot in the Wearables Wars. Samsung has its own wearables play. Touchpoint.

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AR Insider

MARCH 23, 2021

Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. This aligns with Apple’s AR master plan but more immediately has photography benefits — a key focal point in the iPhone’s horse-race against Samsung and Google flagships. Apple Steps Further Into AR’s Future.

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Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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XR Today - Augmented Reality tag

DECEMBER 25, 2024

Weve been eagerly awaiting some genuine news about Samsungs impending XR headset for months now ever since the company announced its partnership with Google and Qualcomm. The Moohan (Infinity in Japanese) headset is still definitely in its early stages, but Samsung has already allowed a handful of journalists to test out a prototype.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. What a time to be alive!

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Road to VR

JANUARY 24, 2024

While the studio says the game is set to be built exclusively for VR, digital strategy and licensing chief at Wizards of the Coast and Hasbro Eugene Evans calls Resolution Games “an ideal partner to bring a new DUNGEONS & DRAGONS video game to life in VR and beyond,” which could possibly point to a non-VR release coming as well.

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Road to VR

MAY 15, 2024

Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy. Most of all, we’re still waiting to hear about the Samsung+Google partnership that might bring a Vision Pro competitor from Samsung.

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AR Insider

JULY 6, 2020

That’s especially true for Apple, which continues to double down on Watch and AirPods. This could replace (or augment) the current suite of iThings, which notably fits the profile for Apple’s ARPU-driving multi-device ecosystem approach. As noted, this revenue reconciliation is just one task that wearables have at Apple.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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XR Today - Mixed Reality tag

JULY 11, 2024

This week at Unpacked 2024, Samsung announced more details on its elusive yet intriguing XR headset, which the firm first showed off at MWC earlier this year. The timing allows Samsung to quickly get its horse in the race, following the Vision Pro international deployment hype and potential product releases at Meta Connect 2024.

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XR Today - Mixed Reality tag

JULY 14, 2024

Industry analysts, XR enthusiasts, and technology fans have been eagerly awaiting the arrival of a new Samsung XR headset for some time now. We first discussed the possibility of an impending new headset at the beginning of 2022 , when Samsung hinted at a reignited focus on extended reality during the Mobile World Conference (MWC) event.

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The Ghost Howls

AUGUST 8, 2023

More info Samsung is still on track to deliver its headset Samsung’s president of mobile experience, TM Roh, has spoken with CNET about the XR strategy of the company. Then he talked about the ecosystem and the fact that Samsung wants to create an open ecosystem around XR where many partners can operate in.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I’m personally a bit confused by Bytedance’s strategy. I hope we will meet there and have fun together!

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. This is the future of personal computing.

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The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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