Remove Apple Remove Samsung Remove Strategy
article thumbnail

Apple Reportedly Delays Cheaper Vision Pro Beyond 2027, M5 Chip Refresh May Arrive Instead

Road to VR

Apple may be taking a beat before it releases a cheaper follow-up to Vision Pro, which would more broadly appeal to consumers, instead releasing a hardware refresh next year that includes the new M5 chipset. ” “Right now, it’s an early-adopter product,” Cook told the WSJ.

Apple 233
article thumbnail

Meta is Opening Quest’s Operating System to Third-party Headsets, Marking a Massive Shift in Strategy

Road to VR

Google and Samsung have been cooking up some kind of headset of their own , and surely have the same play in mind, but in a sense, Meta is beating them to the punch here—with the added irony that Meta Horizon OS itself is based on Android. Will the same thing happen with XR headsets?

Strategy 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

After Reports of Canned AR Glasses, Google’s XR Ambitions May Be Just a Daydream Without Samsung

Road to VR

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus. It’s still early days for MR headsets.

Samsung 278
article thumbnail

Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

Strategy 345
article thumbnail

The XR Week Peek (2023.07.11): Samsung headset delayed, Apple cheaper Vision delayed, and more!

The Ghost Howls

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!

Samsung 207
article thumbnail

Cloudhead Games CEO: Apple Vision Pro is an AR Headset Wearing VR Clothes

Road to VR

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games.

Apple 346
article thumbnail

The XR Week Peek (2024.11.05): Google Play Store is preparing for XR, Meta Reality Labs financials released, and more!

The Ghost Howls

Top news of the week (Image by Android Authority) Google is adding XR support to Play Store in preparation for the launch of the Samsung headset A report from Android Authority highlights that XR support is being added to the Google Play Store. Ming-Chi Kuo is considered a very reliable Apple analyst. It was incredibly reliable.

Google 316