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The first device to be compatible with it is the mixed-reality headset that Google is building with Samsung and Qualcomm, codenamed Project Moohan. This trend is expected to continue in 2025, but there should be a rebound in 2026. Developers can already access a preview of the development environment for native, Unity, WebXR.
So (a bit late) here you are a list of some of the most relevant XR trends to follow in 2024, with some predictions of what to expect next. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Investors, which were all focused on AI started to wonder if they should focus on XR again.
Top news of the week (Image by Samsung) Samsung XR headset may launch in Q3 2025 Two new reports gave us potential updates on the Samsung Project Moohan headset. South Korean news outlet The Elec instead reports that Samsung will use Sonys new 1.35-inch So, this is just random hype about Apple, as usual.
In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. Top 8 AR Trends. It is worth exploring the different trends that are surging in the augmented reality market. Below are the top 8 AR trends: 1. billion by 2026.
This week in XR hasn’t had any explosive news, but it was interesting nonetheless: in particular we had cool info on AR glasses, with some news from Kura, Lynx, and Samsung. And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies!
“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Continued steps in that evolutionary path were taken yesterday at Apple’s iPhone 12 event. Network rollouts still have a ways to go, but Apple is getting ahead of that. A pple is clearly intent on AR.
According to the Korean outlet JoongAng (which we all read every day), Samsung headset is codenamed “Infinite” and will be announced at a Samsung Unpacked event happening in the second half of 2024. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round.
This confirms two trends to me: the MR/VR market is still alive (sorry, Ill never say its dead) and somewhat growing, but it is a bit stagnant, waiting for some innovation to make a big step forward; the smartglasses market is starting and is showing a lot of potential (even if, in my opinion, is being hyped a bit too much).
That’s especially true for Apple, which continues to double down on Watch and AirPods. This could replace (or augment) the current suite of iThings, which notably fits the profile for Apple’s ARPU-driving multi-device ecosystem approach. As noted, this revenue reconciliation is just one task that wearables have at Apple.
Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device. Photo of Samsung Odyssey.
Image by Samsung). Samsung is close to launching an XR device, or maybe two. Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. Samsung has apparently completed a prototype, and “is deciding the release date”.
Top news of the week (Image by VRTUOLUO) A leak shows a prototype of the Samsung XR headset We finally have a leak of the Samsung headset that makes us see something about it. The report talks about Samsung wanting to target the $1000–2000 range, which in my opinion risks being neither expensive nor affordable.
These facts have me considering jumping ship from Apple seriously for the first time since 2007. I’ve been an iPhone owner since the first generation, but over the last few years I’ve purchased Samsung phones for VR too. Just how embedded am I with Apple? Just how embedded am I with Apple?
New Samsung Headset Details Revealed Patentlyapple has revealed a new patent application from Samsung, which highlights the company’s ongoing development of an upcoming XR headset for the Galaxy ecosystem. Additionally, reports suggest that Samsung aims to debut the headset in 2025, as an outlook header indicates.
More information about Google’s XR headset are coming “later this year” Google and Samsung will release an XR headset (Image by Google) Google, Qualcomm, and Samsung are working on an XR headset. And this trend can only get better, especially after Google will have launched its XR version of Android.
Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. They’re driven to future-proof their core businesses; or – like Apple – to diversify revenue in the face of maturing cash cows. Apple Fires the Latest Shot in the Wearables Wars.
The post is pretty long, but it is worth a read during these vacation days because it well summarizes what have been the most relevant XR trends for the past year. Last week I’ve already told you about two new chips that Samsung has built and that may be used in this headset.
Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.
“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Apple is already far ahead given the success of Watch and Airpods. The poster child here is Apple. Of course, the trend stretches beyond the big five ( let’s not forget Facebook ).
Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. This aligns with Apple’s AR master plan but more immediately has photography benefits — a key focal point in the iPhone’s horse-race against Samsung and Google flagships. Apple Steps Further Into AR’s Future.
The Apple Watch 6 and the Samsung Galaxy Watch 3 are getting major price cuts today at Amazon, and if you want a new smartwatch you need to see these deals.
The Galaxy S21 is Samsung's latest entry in its ongoing rivalry with Apple, making it a direct competitor to the iPhone 12. We find out which flagship is best.
In my opinion, these are the trends to keep an eye on: The continuous growth of the market Establishment of VR in enterprise settings Incremental technical evolution of devices Blurring of the line between AR and VR High-quality content (especially gaming) 5G over-hype Standardization given by OpenXR Others (LBVR, WebVR, SocialXR).
If you want a smartwatch, here's your chance at savings as Amazon is offering the Samsung Galaxy Watch 3 at $150 off and the Apple Watch Series 6 at $49 off.
Alongside Apple’s marketplace debut next week, XR devices may have their mainstream moment in 2024. The 2022 hiring and accelerator program came amid Disney’s attempt to hop on the Metaverse hype wave, introducing AR streaming and other XR content alongside partners like Snap and Apple.
The Apple Watch Series 6 has taken its place as the best Apple smartwatch. But is it better than the Samsung Galaxy Watch 3? We find out in this comparison.
Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.
Apple’s annual Worldwide Developers Conference (WWDC) is coming. Apple will host a widely published in-person keynote showcase during the event, followed by three days of virtual content to bring budding developers the latest updates. Apple has not confirmed any Vision Pro-related WWDC news. Could WWDC 2024 be an XR Showcase?
Apple’s WWDC 2017 keynote made that abundantly clear with their announcement of support for external Metal graphics, HTC Vive, SteamVR and Metal VR. The VR market is only starting and now that all the biggest players in the tech space are engaged including Apple we can consider it a complete market.
The Galaxy Buds 2 and the Apple AirPods 2 are two great wireless audio options, but which is better? Here are our thoughts on both 'buds, and which we prefer.
Mutalk at CES (Digital Trends). I also wonder if this partnership has been made to join the forces against the upcoming arrival of Apple in the field, or against Meta, which is rumored to abandon Qualcomm chips in favor of custom chips for its future Quest devices. I’m not so sure if I want to look like this. Futher references.
Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.
Samsung has teamed up with fashion designer Sami Miró to make a set of sustainably produced watch bands for the Galaxy Watch 4, with two made from apple peel.
Microsoft has this great patent portfolio and it would be great to take that amazing secret sauce of the HoloLens and license it out to their existing OEM partners like Dell or Samsung.”. Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. Connect with her on LinkedIn and follow @alicebonasio on Twitter.
It's a good time to buy a smartwatch from Amazon, which is offering a $30 discount on the Apple Watch Series 3 and a $50 discount on the Samsung Galaxy Watch 3.
Amazon is offering massive price cuts on the Apple AirPods and Samsung Galaxy Buds. Now's the perfect time to grab a decent pair of true wireless earbuds.
20 for 2020: Augmented Reality Trends and How They May Play Out This Year. These are the 20 AR trends I will be watching and how they may play out this year. Read my “ Reality Check ” post which looks back at the 19 trends I highlighted for 2019 and how they actually played out last year. Source: Samsung. Source: Apple.
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