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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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59% of VR Developers Use Unity, But Devs Make More Money With Unreal

UploadVR Between Realities podcast

I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based based Epic Games, this week at the Game Developers Conference in San Francisco. Sadly, we don’t know which company is really in the stronger position because their data comparisons are apples and oranges.

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2024 Spring VR Gaming News Review: Flat2VR, Laser Dance, Batman & Alien

Upload VR

Aided by the UEVR mod, the ceaseless work of Team Beef and the formal announcement of Flat2VR Studios, an assortment of high-selling Unreal Engine games are basically seeing robust VR support turned on inside the titles many people already own. The biggest trend in VR gaming of 2024, though, is the blurrying line between flat content and VR.

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Adobe’s Project Aero Aims to Help Creators Build AR Content

Road to VR

Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit. The integration of usdz support was first announced at Apple’s WWDC, which saw the release of ARKit 2.0.

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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Apple Trademarks XR Operating System Apple has filed a trademark for “ xrOS ” with the New Zealand Intellectual Property Office, further teasing its upcoming MR headset.

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Big XR News from Unity, PIXO VR, and Microsoft

XR Today - Mixed Reality tag

Peter Vindevoge, speaking on the entry of Meta Platforms, Apple, and many others, could lead to a trend of greater VR gaming adoption. This also open the door for Epic and their Unreal Engine to shine and capture the entire XR development market.

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Creating Synthetic Photography, with ThreeKit’s Ben Houston

XR for Business Podcast

So with this LiDAR that Apple is pushing pretty hard -- I'm pretty sure Google is going to follow suit pretty quickly, probably one year behind, and then they're going to have LiDAR on their top end phones, probably coming to Samsung -- but try-on is going to be made really possible, try-on of suits. "By Alan: Oh, how cool is that.

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