Apple San Francisco Unreal 
The Ghost Howls
JUNE 5, 2023
I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?
Road to VR
JUNE 5, 2018
Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit. The integration of usdz support was first announced at Apple’s WWDC, which saw the release of ARKit 2.0.
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UploadVR Between Realities podcast
MARCH 5, 2017
I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based based Epic Games, this week at the Game Developers Conference in San Francisco. Sadly, we don’t know which company is really in the stronger position because their data comparisons are apples and oranges.
Upload VR
MAY 17, 2024
Aided by the UEVR mod, the ceaseless work of Team Beef and the formal announcement of Flat2VR Studios, an assortment of high-selling Unreal Engine games are basically seeing robust VR support turned on inside the titles many people already own. The biggest trend in VR gaming of 2024, though, is the blurrying line between flat content and VR.
XR Today - Big XR News tag
MAY 19, 2023
Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Apple Trademarks XR Operating System Apple has filed a trademark for “ xrOS ” with the New Zealand Intellectual Property Office, further teasing its upcoming MR headset.
VRScout
SEPTEMBER 6, 2016
Earlier this year, Seattle-based Polyarc received an Epic Games Unreal Developer grant for an unannounced project, code named “Moss.” After the April announcement of its $100M Vive X VR Accelerator program, it’s funding of Steel Wool further illustrates that HTC is investing heavily in the virtual reality ecosystem. FOR VR GAME IN 2017.
XR Today - Mixed Reality tag
SEPTEMBER 22, 2023
Peter Vindevoge, speaking on the entry of Meta Platforms, Apple, and many others, could lead to a trend of greater VR gaming adoption. This also open the door for Epic and their Unreal Engine to shine and capture the entire XR development market.
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