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Alleged Apple Trademarks Point to ‘Reality’ Branding for Long-rumored Mixed Reality Headset

Road to VR

Multiple trademark filings spotted by Bloomberg over the weekend support the notion that Apple’s long-rumored mixed reality headset will be running under the ‘Reality’ naming scheme. The report maintains Apple may be using a M2 SoC with 16 GB of memory. making it a mixed reality headset.

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Magic Leap Gets Half-billion Dollar Boost Ahead of Vision Pro Launch

Road to VR

Saudi Arabia has recently injected more than half a billion dollars into augmented reality company Magic Leap, which it hopes will rival Apple’s Vision Pro mixed reality headset. Will Magic Leap 2 be able to compete with Apple? It’s certainly worth watching.

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Saudi Arabia to Boost Tourism Sector with AR Navigation Technology

XR Today - Augmented Reality tag

announced a partnership with AI Safer to enhance customer experiences for visitors to Saudi Arabian museums and tourist attractions. The region is undergoing Saudi Arabia’s “Vision 2030 “, an initiative to boost its cultural and tourism sector. Today, ARway.ai

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Apple Vision Pro Competitor Gains Half a Billion in Funding

XR Today - Augmented Reality tag

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5 Pre-orders will be open from January 19.

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This AR Wayfinder Platform Could Debut in over 35,000 Offices

XR Today - Augmented Reality tag

ARway.ai, a firm working with various XR device leaders, such as Apple and Magic Leap, to leverage its unique immersive wayfinding platform for a broad range of use cases, recently announced a new partnership that amplifies its product offering to an increasingly sizeable international user base.

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Apple Vision Pro Second Impressions: The Digital Crown Tunes Your Reality

Upload VR

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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Magic Leap And Google Announce AR Partnership

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Samsung is also building a headset with Google powering the software, but Samsung's device is expected to be a VR-style headset with passthrough cameras like Apple Vision Pro and Meta Quest 3. If you're unfamiliar, Magic Leap is an AR headset company, majority owned by Saudi Arabia since last year. Why Magic Leap?