Road to VR

APRIL 22, 2024

Today the company says it’s formally branding the Quest operating system as Meta Horizon OS, and with it, plans to allow third-parties to make new headsets that run the software stack. The post Meta is Opening Quest’s Operating System to Third-party Headsets, Marking a Massive Shift in Strategy appeared first on Road to VR.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? And of course, Apple’s AR/VR strategy is both, and.

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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Road to VR

NOVEMBER 21, 2017

It’s unclear what software would be running on Samsung’s new headsets as it appears as though Samsung has a non-exclusive agreement with Oculus since the Samsung S8, S8+, and Note 8 are both Daydream and Gear VR-enabled, but it doesn’t appear that Facebook has a non-exclusive agreement with Samsung. Support Voices of VR.

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Road to VR

JUNE 21, 2018

Earlier this month at Apple’s annual WWDC conference, the company introduced their latest operating system, macOS Mojave (10.14). SEE ALSO Oculus Mum on Rift Support for MacOS as Apple and Valve Forge Ahead. ski visualizes below: Image courtesy Apple. Image courtesy Apple. In short, Gasi?ski

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XR Today - Augmented Reality tag

DECEMBER 5, 2024

Pre-set software adjustable IPD and variable IPD physical sizes like XREAL is offering are safer and more comfortable choices for customers’ eye health. According to XREAL the One Series device has a ~3ms [at 120Hz] motion-to-photon (M2P) latency, meanwhile the Apple Vision Pro has a 12ms M2P latency.

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ARPost

JUNE 3, 2022

However, Meskill also had a lot to say about the software, including one potentially unforeseen change. The other kind of theme for us is that we’re really exploring our [independent software vendor] program in collaboration with Qualcomm.”. . “With your mind’s eye, you can extend that five years into the future.”

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Road to VR

JANUARY 16, 2020

A number of the company’s hardware and software-related job listings last year made a prescient mention of Facebook-built AR headset. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Amazon Technologies Inc.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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VRScout

OCTOBER 29, 2020

Eric Vezzoli, head of the French software company, and his team built Haptic Composer and Interaction Builder, to push extended reality experiences to the next level. Vezzoli believes good, intuitive haptic design can make or break a larger user retention strategy for bonding with a product and piece of hardware.

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Upload VR

MARCH 20, 2025

Apple is moving the visionOS team out of the Vision Products Group, with the VP who founded it, as part of a shake-up to get Siri back on track. The Vision Products Group (VPG) is the division within Apple responsible for Apple Vision Pro and visionOS. But that's seemingly about to change.

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XR Today - Virtual Reality

JANUARY 17, 2025

Samsung’s Galaxy smartphones already incorporate powerful AR hardware and software, and most users experience augmented reality more frequently on their mobile devices than on head-mounted displays. This presents a significant opportunity for Samsung.

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The Ghost Howls

APRIL 22, 2024

Two OEMs are already onboard: Lenovo and ASUS are already working on devices whose software will be built on top of the Meta Horizon ecosystem. Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all.

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The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

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The Ghost Howls

OCTOBER 7, 2022

Mixed Reality software. It would be totally useless to launch the Quest Pro without also announcing some software already implementing the special mixed reality feature of the device. So for sure Meta is going to showcase some software that uses it. Quest for enterprise. He has stopped making predictions a few years ago already.

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VRScout

MAY 26, 2023

Here’s everything we might know about Apple’s long-rumored XR device. The rumors about Apple’s rumored mixed-reality headset have been gaining some big momentum thanks to a recent tweet from Palmer Luckey alluding to the fact that he has seen and tried the mystery device. The Apple headset is so good.

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AR Insider

MARCH 23, 2021

Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. This aligns with Apple’s AR master plan but more immediately has photography benefits — a key focal point in the iPhone’s horse-race against Samsung and Google flagships. Apple Steps Further Into AR’s Future.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus. It’s still early days for MR headsets.

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Tech Trends VR

JUNE 5, 2020

Spatial Computing includes all the software and technology needed to move around in a digital 3D world. The inclination of big firms like Tesla, Apple, and Facebook towards Spatial Computing. Robert Scoble is the Chief Strategy Officer (CSO) of Infinite Retina and a bestselling author. Components and Scope of Spatial Computing.

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AR Insider

MAY 18, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. After covering Apple last week, what moves is Google making in wearables? Sensory Nerves. Sound Investment.

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AR Insider

NOVEMBER 11, 2020

These totals consist of both hardware and software. Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Enterprise spending holds a commanding revenue share of AR glasses revenues with a projected $1.33

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? —?Pre-release Other relevant news.

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XR Today - Mixed Reality tag

DECEMBER 23, 2024

2024 has been quite the year for Meta and its XR ambitions; just as AI and the Apple Vision Pro took over headline space this year, Meta was underpinning its foothold on the XR market. Building on its AI-related work, Meta expanded its AR smart glasses strategy by debuting generation 2 Ray Ban glasses with improved AI features.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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AR Insider

JANUARY 1, 2021

These totals consist of both hardware and software. Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Enterprise spending holds a commanding revenue share of AR glasses revenues with a projected $1.33

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Road to VR

JUNE 20, 2023

Amid mounting pressure from Sony with the recent launch of its PSVR 2 headset for PlayStation 5, Microsoft again affirmed that it’s still waiting for the technology to mature before offering any sort of dedicated VR software or hardware for Xbox.

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AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). Google’s go-to-market strategy for audio AR could further its reach advantage. A Vessel for Google Assistant.

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XR Today - Virtual Reality

JANUARY 1, 2024

Apple began building the Apple Vision Pro with a focus on enterprise needs. With these innovative solutions, vendors can allow users to interact with virtual applications and software more naturally, using their eyes, voice, and gestures. Innovators like Apple are taking a similar approach with the Apple Vision Pro.

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Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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XR Today - Virtual Reality

MAY 30, 2024

Nowadays, almost every virtual reality headset supports some form of immersive collaboration app, whether it’s Microsoft Teams and Zoom on the Apple Vision Pro or Horizon Workrooms on the Meta Quest. They’re the heart of most immersive collaboration strategies, empowering distributed teams to connect and share a virtual space.

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AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. But unlike the above software-based initiatives, we’re talking hardware. For Google that of course means search.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

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Upload VR

AUGUST 30, 2022

An Apple-linked company filed to trademark ‘Reality One’, ‘Reality Pro’, and ‘Reality Processor’, Bloomberg reports. The filings come from a company called ‘Immersive Health Solutions LLC’, a company with no public presence which Bloomberg reports is linked to Apple.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. others say that Starbreeze has left Acer without all the software it had developed for the headset, that so was just a brick.

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XR Today - Mixed Reality tag

DECEMBER 11, 2024

This seemingly showcases a dedication from Microsoft and Meta to creating a spatial productivity service, perhaps to pick up where Apple left off with the Vision Pro. This development comes as the company ceases support for HoloLens, signalling a shift towards becoming an immersive software provider rather than focusing on hardware.

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