Road to VR

JUNE 20, 2023

Amid mounting pressure from Sony with the recent launch of its PSVR 2 headset for PlayStation 5, Microsoft again affirmed that it’s still waiting for the technology to mature before offering any sort of dedicated VR software or hardware for Xbox. “I think for us, it’s just a bit of wait until there’s an audience there. .”

Microsoft 363

Microsoft Sony Strategy Apple 363

metamandrill

FEBRUARY 4, 2025

This roundup explores the latest XR, AR, and AI advancements, including Meta's ambitious $100 billion investment, Apple's shifting AR strategy, Sonys XYN ecosystem, and OpenAI's powerful new research agent. Stay ahead with these 12 fresh takes on [.]

Immersion 93

Immersion Strategy Sony Apple 93

Upload VR

MAY 7, 2024

The new Apple Pencil Pro would make a perfect accessory for Apple Vision Pro. Alongside new iPad Pro and iPad Air models, today Apple announced the $130 Apple Pencil Pro for use with them. 0:00 / 0:27 1× The new Apple Pencil Pro. Meanwhile, haptic feedback would make this feel great instead of lifeless.

Apple 138

Apple Haptic Sony Strategy 138

ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

Hardware 362

Hardware Magic Leap Eye Tracking Hand tracking 362

The Ghost Howls

MAY 10, 2021

The strategy of the company is the one of having an affordable headset like the Quest 2 that can appeal to the masses, and then release a headset with enhanced features (like eye tracking, face tracking, etc…) for prosumers that want to pay for better performances. The Epic vs Apple trial makes interesting documents come to light.

HTC 446

HTC Apple Eye Tracking AR 446

XR Today - Virtual Reality

MARCH 8, 2024

Moreover, during the last quarter of 2023, Apple was readying consumers with its Vision Pro device – released in February 2024 – which also contributed to broader investments into headsets. Is Meta on the Uptick?

AR 298

AR Virtual Reality Apple Strategy 298

The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components.

Leap Motion 390

Leap Motion Hand tracking Apple Data 390

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. This week Sony has showcased the new DualShock controller for the PS5, dubbed DualSens. Other relevant news. Image by Acer).

Augmented Reality 472

Augmented Reality Virtual Reality Apple Tools 472

Tech Trends VR

APRIL 9, 2018

The research shows that nearly 70 percent of customers who own a dedicated VR headset such as an Oculus Rift, HTC Vive or Sony PlayStation VR have bought games for it, and more than half of smartphone VR owners bought games for their device. “There’s a growing array of exciting new content being developed. billion in 2022.

AR 317

AR Augmented Reality Virtual Reality Trends 317

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. The report keeps saying that this confusion is not beneficial for Microsoft’s XR division: some employees are leaving, taking their expertise to other companies like Meta (that instead has a clear strategy). Image by Apple).

Virtual Reality 405

Virtual Reality Microsoft Data Machine Learning 405

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. According to early testers, however, the headset feels and looks like a Meta Quest Pro, with the visual quality of the Apple Vision Pro. This strategy has already paid dividends for Google so far.

Google 124

Google Magic Leap Samsung Unity 124

XR Today - Mixed Reality tag

JULY 15, 2024

This past weekend, Apple debuted its Vision Pro mixed reality headset in the United Kingdom, marking the end of the firm’s international device rollout completion, which started at WWDC 2024 and includes regions such as mainland China, Japan, Singapore, Australia, Canada, France, and Germany. drop compared to the previous year.

United Kingdom 124

United Kingdom Apple Zeiss Machine Learning 124

Road to VR

JANUARY 16, 2017

To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device. SEE ALSO Apple Mum on AR/VR for iPhone 7, but Here's How We Know They're Still Working on It.

Apple 100

Apple AR Sony Strategy 100

Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. This is the future of personal computing.

Apple 142

Apple Saudi Arabia Magic Leap Video 142

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

Unity 373

Unity Retail Eye Tracking Simulation 373

VRScout

MARCH 6, 2017

“Power Rangers: Zords Rising” will be available for download March 8 from the Apple App Store, GooglePlay and Gear VR. The hope is that studios taking the risk right now like Lionsgate or Sony Pictures, who also happens to sell the PlayStation VR, will set an example on what is possible when releasing any new film.

Filming 205

Filming Strategy Sony Examples 205

The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! Even Apple uses modified ARM chips. It is a perfect strategy, that makes NVIDIA able to offer very comprehensive end-to-end solutions (e.g. Image by Sony). News worth a mention.

Leap Motion 316

Leap Motion Machine Learning Sony Data 316

Upload VR

MAY 17, 2024

micro-OLED displays from Sony are used in Apple Vision Pro. Apple Vision Pro Extended Teardown Reveals Its Resolution iFixit took a microscope to Apple Vision Pro’s OLED microdisplays to reveal their true active resolution. For Apple Vision Pro's lenses, this loss is on the order of 90%. Currently 2.5K

Sony 144

Sony Apple Strategy Groups 144

The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company. Some news on content.

Machine Learning 430

Machine Learning Eye Tracking Unity Hardware 430

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . The technology world is always a game of rivals.

Microsoft 100

Microsoft HTC Apple Oculus 100

XR Today - Virtual Reality

JULY 29, 2024

These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.

Magic Leap 241

Magic Leap HTC Hardware Italy 241

XR Today - Mixed Reality tag

JULY 5, 2024

Meanwhile, Apple is working to boost the availability of Vision Pro as the firm gears up to announce a new XR device in the coming years. Apple Ramps Up Vision Pro International Supply Chains As of Friday, June 28, Apple debuted its MR headset in China (mainland, 24,502 CNY), Japan (484,415 JPY), and Singapore (4,725 SGD).

Apple 95

Apple Singapore United Kingdom Canada 95

XR Today - Augmented Reality tag

NOVEMBER 29, 2024

We also know that the glasses will apparently feature a 155mAh battery and a 12MP Sony camera built-in. Many industry experts believe Samsung might avoid creating a mixed-reality device similar to the Apple Vision Pro. The only real question is where Samsung will go with this new strategy.

Samsung 128

Samsung Augmented Reality Wearables AR 128

AR Insider

APRIL 27, 2020

That flows from a long-term platform strategy that sacrifices near-term margins for long-term market share. As we examined in the aforementioned VR survey and in a recent presentation , this approach is akin to the inviting and cartoonish vibe of the Apple App store.

Oculus 220

Oculus Data Survey Trends 220

XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world.

Trends 240

Trends Haptic Tools Hardware 240

The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

China 390

China Industry Government Hardware 390

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

Hardware 103

Hardware Strategy Microsoft Google 103

Anand Tech

MARCH 28, 2023

It also supplied OLED displays for Apple's smartwatches. The company will transfer its patents and R&D operations to Japan Display Inc and will shut down its manufacturing, affecting makers of high-end OLED-based displays and TVs, including Asus , Eizo , LG, and Sony. 15%), Panasonic (5%), and Sony (5%).

Japan 91

Japan Sony Apple Technology 91

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow.

Entertainment 138

Entertainment Augmented Reality Unity Virtual Reality 138

TechCrunch VR

JULY 28, 2022

What’s worth recalling is why Meta pursued the strategy of selling headsets at-cost to begin with. Apple seems poised to gain an advantage when it comes to acquiring new startups and products in the VR space, however. I think if that as 300 x Series A financings, or more than 3 per day for every day in the quarter!

Virtual Reality 103

Virtual Reality Industry Government Hardware 103

XROM

APRIL 9, 2024

Lumafield, with the help of their Neptune industrial CT scanner and Voyager analysis software, conducted non-destructive teardowns of three popular headsets: the #Apple #VisionPro, #Meta Quest Pro, and Meta #Quest3. The Vision Pro boasts dual micro-OLED Sony displays, each with more pixels than a 4K TV.

Apple 52

Apple Hand tracking Strategy Eye Tracking 52

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Sony – NYSE: SNE – VR Console, VR Games & VR Headset. Apple – NASDAQ: AAPL – AR/VR headset. Starbreeze Games – NASDAQ OMX Stockholm: STAR – VR headset & VR games. IMAX – NYSE: IMAX – VR content, headsets from Starbreeze & cameras. Discovery Communications – NASDAQ: DISCA – VR Content. Unconfirmed.

Industry 100

Industry Magic Leap Samsung Amazon 100

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Is this really what Apple wants? (Thanks Robert Scoble for this news!). iPhone 12 may feature a special connection for AR glasses.

Hand tracking 299

Hand tracking AR Oculus HTC 299

Upload VR

JANUARY 14, 2023

For example, a real-time strategy game like Command & Conquer might feel amazing on the hardware. And if you stack the billions spent there against Sony, Microsoft, Magic Leap, Google, Apple and others, are all these executives investing too much on AR & VR, or too little?

AR 125

AR Gaming Las Vegas Magic Leap 125

XR Today - Mixed Reality tag

AUGUST 3, 2023

Companies such as Meta, holoride , Improbable , Steam, Sony, and many others have begun tapping their serious gaming technologies to achieve this. This took place around the release of Apple’s A12 Bionic chip. Apple had also released CoreML, which basically simplified how machine learning models ran on mobile devices.

Industry 97

Industry Immersion Gaming Motion Capture 97

XR Today - Mixed Reality tag

DECEMBER 21, 2022

Also, Apple’s long-awaited headset is expected to release in 2023 , following ongoing revisions. Sony’s PlayStation VR (PSVR) and upcoming PSVR 2 are examples of such designs. Enhance training and development strategies. Most recently, companies have begun unlocking potential use cases for XR.

Training 119

Training Augmented Reality Magic Leap Immersion 119