The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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Road to VR

AUGUST 1, 2024

Last year, Pixar, Adobe, Apple, Autodesk, and NVIDIA announced the Alliance for OpenUSD , an organization to advance and proliferate the USD file format as the future standard for creating and distributing 3D content. For Apple’s part, the company sees USD as an important building stone for the XR space.

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The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. More info (Volu official website) More info (The technology behind Volu). Top news of the week.

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The Ghost Howls

FEBRUARY 10, 2025

The controllers would be sold separately and would be fully optional, mostly dedicated to people who want to play games requiring controllers on the Apple Vision Pro. Currently, Sony does not sell the controllers separately by the headset, but if the partnership is confirmed, it will start to do so. Happy Birthday, GT!

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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The Ghost Howls

MARCH 1, 2021

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

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The Ghost Howls

JANUARY 21, 2025

We are all convinced that in the future AR/VR will be very important technologies, but in the present, they are still pretty niche. The same analysis by Counterpoint mentioned above stated that the Apple Vision Pro had more shipments than IDC initially estimated , especially if we consider the International ones.

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Upload VR

JANUARY 24, 2025

Apple's newest store opened today, in Miami, and it has a dedicated side room for Vision Pro demos and purchases. Apple Miami Worldcenter is located in downtown Miami, and is the sixth official Apple Store in the city. Its opening comes just under one year after the launch of Apple Vision Pro.

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Upload VR

JANUARY 13, 2025

In his latest appearance on Joe Rogan's podcast, Mark Zuckerberg admitted that Apple Vision Pro is better than Quest 3 for watching movies. Shortly after Apple Vision Pro released last year, Zuckerberg posted a three minute video in which he reviewed the headset and compared it to Quest 3. Now look, they're a good technology company.

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The Ghost Howls

FEBRUARY 26, 2024

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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AR Insider

MARCH 29, 2021

The boom use is being driven by mobile, game consoles, and consumer VR headsets from Oculus and Sony. The company hopes to use the funding to gain FDA approval for its technology. The technology uses cognitive behavioral therapy to help users manage pain. AppliedVR, a VR pain management startup, secured $29M in funding.

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The Ghost Howls

APRIL 3, 2023

You are in the right place… Top news of the week (Image by Apple) Apple may launch its headset on June, 5th Apple has finally announced the date of its upcoming WWDC event: it will be held on June 5–9. Everything seems ready for the great moment. I think no one was expecting that number for real.

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The Ghost Howls

JANUARY 17, 2022

We all know that XR will be the next big technological platform. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Image by Sony). While we were all considering a 2022 release as a given, when asked directly about the matter, Sony declined to answer. Beat Games).

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The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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Road to VR

JUNE 27, 2017

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. on-year whereas its competitors, Apple and Xiaomi, grew 25.5%

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The Ghost Howls

JANUARY 25, 2021

Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store. Other relevant news.

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The Ghost Howls

MARCH 11, 2025

South Korean news outlet The Elec instead reports that Samsung will use Sonys new 1.35-inch inch 35523840 micro-OLED display, the same used in Sonys own SRH-S1 standalone headset. Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation.

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

As reported by Bloomberg’s Mark Gurman ; the Apple visionOS 2.4 This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Professional Applications of the VisionOS 2.4

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The Ghost Howls

DECEMBER 16, 2024

But other partners like XREAL, Sony, and Lynx are working on new devices compatible with this operating system. As for Project Moohan, details are very scarce: it seems like a mix of the Quest Pro and the Apple Vision Pro: it has an external battery, high-definition displays, and a very detailed passthrough. million units, down from 7.7

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The Ghost Howls

NOVEMBER 7, 2022

Yesterday I discovered that a friend of mine wants to propose as “Vitillo’s law” or “Skarred’s law” the law that every innovative technology we are waiting for is always coming in “5 to 10 years”. Image by Sony Interactive Entertainment). Sony announces price and release date for PSVR 2.

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The Ghost Howls

MAY 23, 2023

On the technological side, it has been exciting. Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Kuo now sustains that Apple told the manufacturers that the device may sell 7–10M units in its first year of life.

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Road to VR

FEBRUARY 13, 2017

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. Having hired top VR/AR researcher Doug Bowman a year ago, many suspect it’s only a matter of time before Apple shows their AR/VR hand. Apple CEO Tim Cook | Photo courtesy Apple.

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The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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The Ghost Howls

OCTOBER 1, 2024

Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. Big kudos to the team and good luck for the future!

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The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. (Image from the web). Learn about the m**averse in Japan.

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The Ghost Howls

SEPTEMBER 3, 2023

Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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The Ghost Howls

NOVEMBER 6, 2022

A few days ago, Sony Interactive Entertainment has announced that PSVR 2 will launch for $549. The bundle between PSVR 2 and Horizon (Image by Sony Interactive Entertainment). Lateral view of PSVR 2 and controller (Image by Sony Interactive Entertainment). PSVR 2 launch. The price has been one of the most debated topics online.

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). We all can’t wait. Other relevant news.

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The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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The Ghost Howls

JANUARY 10, 2022

My favorite ones have been: Sony Interactive Entertainment has revealed that the next PSVR headset will be called PSVR 2 and will feature 2K x 2K per eye, up to 120 Hz framerate, and 110° FOV. New rumors on Apple and Meta devices. This is why companies like Apple, Google, Microsoft and Meta are exploring similar technologies.

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. We’re on the cusp of another life-changing piece of technology and the race is on. Let’s take a look at the technology coming our way.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

JANUARY 23, 2023

In total, I counted something like 32 games, which is ok to start with, but then Sony should be fast in collecting more content to not make the PSVR2 players get bored fast for the lack of playable games. But still, the fact that all the PSVR 1 content won’t be available for the new headset gives Sony a good challenge on the content side.

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