Road to VR

AUGUST 1, 2024

Last year, Pixar, Adobe, Apple, Autodesk, and NVIDIA announced the Alliance for OpenUSD , an organization to advance and proliferate the USD file format as the future standard for creating and distributing 3D content. For Apple’s part, the company sees USD as an important building stone for the XR space.

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The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. More info (Volu official website) More info (The technology behind Volu). Top news of the week.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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The Ghost Howls

FEBRUARY 10, 2025

The controllers would be sold separately and would be fully optional, mostly dedicated to people who want to play games requiring controllers on the Apple Vision Pro. Currently, Sony does not sell the controllers separately by the headset, but if the partnership is confirmed, it will start to do so. Happy Birthday, GT!

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The Ghost Howls

MAY 7, 2022

The evolution of technology. The evolution of VR is usually compared to the one of other technologies, like the web or mobile. Years pass by and technology shifts and market changes lead to a shuffle of the cards, and new market leaders arise. Hero view of PSVR 2 (Image by Sony Interactive Entertainment).

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Upload VR

JANUARY 24, 2025

Apple's newest store opened today, in Miami, and it has a dedicated side room for Vision Pro demos and purchases. Apple Miami Worldcenter is located in downtown Miami, and is the sixth official Apple Store in the city. Its opening comes just under one year after the launch of Apple Vision Pro.

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Upload VR

JANUARY 13, 2025

In his latest appearance on Joe Rogan's podcast, Mark Zuckerberg admitted that Apple Vision Pro is better than Quest 3 for watching movies. Shortly after Apple Vision Pro released last year, Zuckerberg posted a three minute video in which he reviewed the headset and compared it to Quest 3. Now look, they're a good technology company.

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AR Insider

MARCH 29, 2021

The boom use is being driven by mobile, game consoles, and consumer VR headsets from Oculus and Sony. The company hopes to use the funding to gain FDA approval for its technology. The technology uses cognitive behavioral therapy to help users manage pain. AppliedVR, a VR pain management startup, secured $29M in funding.

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The Ghost Howls

JANUARY 17, 2022

We all know that XR will be the next big technological platform. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Image by Sony). While we were all considering a 2022 release as a given, when asked directly about the matter, Sony declined to answer. Beat Games).

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Road to VR

JUNE 27, 2017

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. on-year whereas its competitors, Apple and Xiaomi, grew 25.5%

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

As reported by Bloomberg’s Mark Gurman ; the Apple visionOS 2.4 This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Professional Applications of the VisionOS 2.4

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The Ghost Howls

DECEMBER 16, 2024

But other partners like XREAL, Sony, and Lynx are working on new devices compatible with this operating system. As for Project Moohan, details are very scarce: it seems like a mix of the Quest Pro and the Apple Vision Pro: it has an external battery, high-definition displays, and a very detailed passthrough. million units, down from 7.7

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Road to VR

FEBRUARY 13, 2017

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. Having hired top VR/AR researcher Doug Bowman a year ago, many suspect it’s only a matter of time before Apple shows their AR/VR hand. Apple CEO Tim Cook | Photo courtesy Apple.

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The Ghost Howls

MARCH 11, 2025

South Korean news outlet The Elec instead reports that Samsung will use Sonys new 1.35-inch inch 35523840 micro-OLED display, the same used in Sonys own SRH-S1 standalone headset. Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation.

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The Ghost Howls

MARCH 12, 2024

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, bringing many quality-of-life improvements. More info (VisionOS 1.1)

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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The Ghost Howls

NOVEMBER 6, 2022

A few days ago, Sony Interactive Entertainment has announced that PSVR 2 will launch for $549. The bundle between PSVR 2 and Horizon (Image by Sony Interactive Entertainment). Lateral view of PSVR 2 and controller (Image by Sony Interactive Entertainment). PSVR 2 launch. The price has been one of the most debated topics online.

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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The Ghost Howls

JANUARY 23, 2023

In total, I counted something like 32 games, which is ok to start with, but then Sony should be fast in collecting more content to not make the PSVR2 players get bored fast for the lack of playable games. But still, the fact that all the PSVR 1 content won’t be available for the new headset gives Sony a good challenge on the content side.

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. We’re on the cusp of another life-changing piece of technology and the race is on. Let’s take a look at the technology coming our way.

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XR Today - Virtual Reality

SEPTEMBER 20, 2024

Other companies such as Apple, Samsung, LG, and Sony also invest in XR technology. It’s about setting the standard and crafting an easy-to-use interface that makes technology accessible to everyone,” Trillhaas remarked. Apple is optimising the device through incremental improvements to streamline the user experience.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components.

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Road to VR

JUNE 20, 2023

Amid mounting pressure from Sony with the recent launch of its PSVR 2 headset for PlayStation 5, Microsoft again affirmed that it’s still waiting for the technology to mature before offering any sort of dedicated VR software or hardware for Xbox. “I think for us, it’s just a bit of wait until there’s an audience there. .”

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The Ghost Howls

NOVEMBER 27, 2023

These technologies are so important and have so much business potential (see the success of OpenAI services) that companies can not stop pursuing them because there is too much money at stake. The second one is that the Apple Vision Pro is so next-gen that one of its displays costs just a bit less than all the components of Quest 3!

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ARPost

SEPTEMBER 9, 2022

Basically, spatial audio is a suite of audio technologies that deliver multidimensional and immersive sound. Popular streaming platforms Netflix , Amazon , and Apple already have spatial and immersive categories among their services. What Is Spatial Audio? This creates a three-dimensional sound field that envelops the listener.

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The Ghost Howls

MAY 10, 2021

Facebook is keeping evolving the Quest 2 at an impressive pace , and its investments in technology, content, and marketing are paying out. I’m happy that the technology is helping these people in having a life with higher quality and I can only wish Cognixions good luck for the future. Apple continues its investments in AR.

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VRScout

APRIL 18, 2019

Virtual and artificial reality technologies are changing the world. The rise of patent applications for VR/AR technologies signals the number of emerging opportunities for developers, coders, investors, and stakeholders in the 3D and 4D technology markets. Patent for wireless PSVR technology. Image Credit: Sony.

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metamandrill

FEBRUARY 4, 2025

From cutting-edge VR headsets to AI-driven breakthroughs, the landscape of immersive technology is evolving at an unprecedented pace. This roundup explores the latest XR, AR, and AI advancements, including Meta's ambitious $100 billion investment, Apple's shifting AR strategy, Sonys XYN ecosystem, and OpenAI's powerful new research agent.

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The Ghost Howls

DECEMBER 26, 2023

It was not a perfect day because I also had some work-related issues to cope with, but it’s part of life when you are working with cutting-edge technologies I’m curious to know how the holidays are going for you, so answer this post letting me know how life is going for you! But before, let me list the most important XR news of the past week.

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The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now). This is very intriguing.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

Yesterday, during Samsung’s Upacked event, the technology giant gave a short but sweet insight into the future of its elusive but attention-grabbing Moohan headset. Samsung brings with it a broader technology ecosystem that can assist in introducing the large-scale Galaxy user base to XR wearables.

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The Ghost Howls

FEBRUARY 28, 2022

Image by Sony Interactive Entertainment). Sony reveals the design of the PSVR 2. Finally, Sony Interactive Entertainment has unveiled the design of the PlayStation VR 2 headset. I think it makes sense considering the different requirements of the two technologies. Top news of the week. More info (Meta’s Builder Bot?—?Upload

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The Ghost Howls

MARCH 7, 2022

If I had to bet, I would say that the possibilities are two: Smartglasses to see the notifications of your phone A hybrid VR/passthrough AR headset, similar to Project Cambria or the rumored Apple headset. With the rumors intensifying, and with Apple always closer to entering the market, I am expecting an announcement for this year.

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Tech Trends VR

APRIL 9, 2018

The research shows that nearly 70 percent of customers who own a dedicated VR headset such as an Oculus Rift, HTC Vive or Sony PlayStation VR have bought games for it, and more than half of smartphone VR owners bought games for their device. “We’re encouraged by the technology developments in smart glasses for consumers. .

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XR Today - Mixed Reality tag

DECEMBER 18, 2024

As the companys principal mixed reality (MR) device at the moment, Meta Quest 3 bags the number one spot for headset shipments, followed by Sonys PSVR2 which achieved a 6.7 Apple, ByteDance, and XREAL also made the top five. percent share fuelled by PC gamers and successful promotions.

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