The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now).

Video 429

Video Eye Tracking Unity Zeiss 429

The Ghost Howls

MARCH 11, 2025

South Korean news outlet The Elec instead reports that Samsung will use Sonys new 1.35-inch inch 35523840 micro-OLED display, the same used in Sonys own SRH-S1 standalone headset. Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation.

Samsung 323

Samsung Gaming Simulation Sony 323

The Ghost Howls

NOVEMBER 26, 2024

The glasses should work with Google Gemini AI and have the following features: Processors : Snapdragon AR1 and NXP Camera : 12MP with Sony IMX681 Battery : 155mAh Weight : 50 grams The first batch of production should be around 500,000 units , with more to come if the glasses prove to be successful.

Controllers 383

Controllers Microsoft Simulation Ukraine 383

Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

Apple 246

Apple AR Machine Learning Industry 246

The Ghost Howls

NOVEMBER 27, 2023

More info Discover Quest 3 and Apple Vision Pro cost estimations A Chinese firm has tried to estimate the cost of the components of both the Quest 3 and the Apple Vision Pro. The second one is that the Apple Vision Pro is so next-gen that one of its displays costs just a bit less than all the components of Quest 3!

Augmented Reality 445

Augmented Reality Apple Samsung Ukraine 445

The Ghost Howls

JANUARY 23, 2023

In total, I counted something like 32 games, which is ok to start with, but then Sony should be fast in collecting more content to not make the PSVR2 players get bored fast for the lack of playable games. But still, the fact that all the PSVR 1 content won’t be available for the new headset gives Sony a good challenge on the content side.

Microsoft 420

Microsoft Survey Apple Sony 420

The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. If you are a Unity developer like me, don’t forget to subscribe to the Unity 2022 Beta dedicated to Vision OS.

Unity 374

Unity Retail Eye Tracking Simulation 374

Road to VR

NOVEMBER 2, 2017

By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.

Microsoft 279

Microsoft Magic Leap AR Groups 279

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. For instance, Unity is one of the first companies supporting Android XR, and developers can create experiences for the OS using all of Unitys technologies.

Google 124

Google Magic Leap Samsung Unity 124

The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. Especially Apple, which everyone is waiting for. Other relevant news.

Machine Learning 433

Machine Learning Eye Tracking Unity Hardware 433

XR Today - Augmented Reality tag

JANUARY 23, 2025

Apple also had such abilities with its Vision Pro, accompanying technology portfolio, and partners like NVIDIA. Other significant players in the XR industry are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entrant in the XR market.

Samsung 111

Samsung Magic Leap Google HTC 111

XR Today - Mixed Reality tag

JULY 3, 2023

Today, reports are emerging, sparking speculation over Apple’s Vision Pro production plans. Recent reports are highlighting how Apple’s hardware and manufacturing partners are reducing forecasts surrounding the assembly of Vision Pro devices.

Apple 125

Apple Unity Taiwan Sony 125

The Ghost Howls

DECEMBER 26, 2023

More info (Kura wins CES Innovation Award) More info (VR Nima talks about innovation awards) Apple Vision Pro may launch this February A new week, a new set of rumors about the Apple Vision Pro: According to Mark Gurman, the headset is now slated to launch this February. Last week, people said January.

AR 419

AR Microsoft Sony Ukraine 419

XR Today - Mixed Reality tag

JUNE 30, 2023

This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes. ” Apple Launches Vision Pro SDK, but What Do Audiences Think?

Unity 85

Unity Apple Tools Immersion 85

XR Today - Augmented Reality tag

DECEMBER 16, 2024

The platform is built to work with Android devices and integrates directly with Google Play Services to provide a consistent framework for developers, similar to how Apples Vision Pro headset can lean on Apples App Store.

Google 91

Google Augmented Reality Magic Leap Samsung 91

The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. But Sony has confirmed that while we wait for it, the PS5 will be able to work with the current PSVR device. Unity details its MARS solution.

Sony 347

Sony AR Augmented Reality Czech Republic 347

XR Today - Mixed Reality tag

MARCH 4, 2025

Details Specifications and Speculations This joint venture between Samsung and Google is set to compete with the Meta Quest and Apple Vision Pro. Moohan is notably lighter than the Apple Vision Pros 600-gram weight while maintaining premium build quality and connectivity features.

Samsung 86

Samsung Google Magic Leap Apple 86

XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Interestingly, the Android XR ecosystem emerges as Meta pushes its Horizon OS and Apple develops its visionOS. On the other hand, the XR shark tank continues to grow.

Magic Leap 99

Magic Leap Google Samsung Augmented Reality 99

VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

Augmented Reality 190

Augmented Reality Apple Unreal Training 190

XR Today - Mixed Reality tag

JANUARY 4, 2024

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan | NSU Broward Center of Innovation and Sony exemplifies our commitment to pushing the boundaries of Virtual and Augmented Reality. This partnership with the Alan B. John Wensveen , Ph.D,

Sony 116

Sony Machine Learning Training Construction 116

XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. Interestingly, the Android XR ecosystem is emerging as Meta promotes its Horizon OS and Apple introduces its visionOS. What a HTC/Google Unitifaction Mean? New updates will most likely shake up the 2025 market.

HTC 88

HTC Google Magic Leap Taiwan 88

ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible.

Virtual Reality 400

Virtual Reality Unreal Technology Entertainment 400

XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. Interestingly, the Android XR ecosystem is emerging as Meta promotes its Horizon OS and Apple introduces its visionOS. What a HTC/Google Unitifaction Mean? New updates will most likely shake up the 2025 market.

HTC 75

HTC Google Magic Leap Taiwan 75

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Like Google, Apple has provided developers all over the world with a convenient way to get started with augmented reality.

Entertainment 138

Entertainment Augmented Reality Unity Virtual Reality 138

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. One-year price performance for SNAP as of 2/3/20 Sony Corp.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

Upload VR

FEBRUARY 21, 2023

OpenXR includes all the major companies in the space such as Meta, Sony, Valve, Microsoft, HTC, NVIDIA, and AMD – but notably not Apple. Even if the Unity integration supported OpenXR, there are other barriers to releasing VR apps to other stores. It officially released in 2019.

Unity 98

Unity Sony Microsoft HTC 98

The Ghost Howls

MAY 4, 2020

At the same time, Apple having always mediocre graphics cards on its laptops and its closed ecosystem have not helped much either in keeping this VR support alive. Not to mention the fact that Apple has always said that it is not interested in VR, but only in AR. Sony reveals finger tracking technology for controllers.

Virtual Reality 275

Virtual Reality Machine Learning Augmented Reality Oculus 275

XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. For example, Unity runs its humanities fundraiser and awards showcase. Where is Apple’s AR Headset?

Augmented Reality 113

Augmented Reality China Apple AR 113

XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

Microsoft 89

Microsoft Apple Education Training 89

The Ghost Howls

AUGUST 3, 2020

OpenXR has arrived at the first version of the standard, and now it has been implemented by all the major vendors : Microsoft has implemented it for HoloLens and WMR; Oculus for Rift and Quest; Valve has implemented it in SteamVR; etc… Talking about game engines, Unreal Engine now already offers it, while Unity is still lagging behind.

Oculus 374

Oculus Eye Tracking Hardware Las Vegas 374

XR Today - Mixed Reality tag

JULY 11, 2024

Meta’s open approach contrasts Apple’s closed ecosystem for its spatial computing vision. While Apple is creating a closed ecosystem for its hardware, Meta is taking an open approach, providing developers with a customizable framework for specific solutions, which was only boosted with the Ocean launch.

Real Estate 124

Real Estate Magic Leap Tourism Hardware 124

Upload VR

JANUARY 12, 2024

Right as CES 2024 got underway, Apple told the world to " get ready " after confirming the Apple Vision Pro release date. Elsewhere, HTC released the Vive XR Elite face tracker , Sony announced a new enterprise headset and we learned more about the Xreal Air 2 Ultra. We even found a cheap Vision Pro knockoff at CES.

Unity 103

Unity Tips Apple Sony 103

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them.

China 392

China Industry Government Hardware 392

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

Unity 126

Unity Groups Unreal Industry 126

XR Today - Augmented Reality tag

DECEMBER 13, 2024

Major Vendors to Dismantle Meta, Apple Market Dominance This week, a major piece of the 2025 XR puzzle came to light. Other influential figures in the XR industry support Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, an emerging player in the XR market. However, as always, that future is not set.

Magic Leap 72

Magic Leap Microsoft Google Las Vegas 72

AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. In another scenario, we may see game engines dominant, like Unity or Unreal.

Magic Leap 158

Magic Leap AR Microsoft Apple 158

Road to VR

OCTOBER 22, 2016

Some the participating companies included Mozilla, Google, Samsung, Oculus, Facebook, Apple, Microsoft, Valve, Sony, Yahoo, Unity, Intel, Qualcomm, NVIDIA, HP, Dolby, High Fidelity, JanusVR, and Sketchfab.

San Jose 100

San Jose Microsoft Oculus Virtual Reality 100