AR Insider

MARCH 19, 2021

As we examined around Apple’s potential VR headset, VR could establish the necessary supply chain for its eventual AR glasses. What’s Driving Apple’s Rumored VR Play? Because AR is new technology it will benefit from tightly-integrated and purpose-built components (Apple’s longstanding approach ).

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games.

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ARPost

DECEMBER 29, 2020

Facebook and Apple are serious about augmented reality. Apple released its ARkit 2.0, Challenges of Integrating AR Into Your B2B Marketing Strategy. Now that we saw B2B business using AR in their marketing cycles, we can also find that industry giants are leveraging the technology. There is no doubt. Creativity and Expenditure.

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Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Meta’s Social Strategy in a Nutshell Horizon Worlds is the manifestation of Meta’s social XR strategy. A space where you and your friends can go to build or play novel virtual games and experiences.

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Upload VR

OCTOBER 6, 2024

Apple hosted a number of visionOS developers at its headquarters for an event that's been described as a kind of "Cozy WWDC". The day-long event last week was titled "envision the future" and covered building 3D immersive content as well as Apple's SwiftUI, ARKIt, and RealityKit tooling, and the day concluded with a Q&A and mixer. "It

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Upload VR

MAY 7, 2024

The new Apple Pencil Pro would make a perfect accessory for Apple Vision Pro. Alongside new iPad Pro and iPad Air models, today Apple announced the $130 Apple Pencil Pro for use with them. 0:00 / 0:27 1× The new Apple Pencil Pro. Meanwhile, haptic feedback would make this feel great instead of lifeless.

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Road to VR

NOVEMBER 14, 2024

Called Gears & Goo , the new real-time strategy game is coming to Apple Arcade for Vision Pro on January 9th, 2025. Resolution Games, the veteran VR studio behind Demeo (2021) and host of recognizable VR titles, announced it’s bringing a brand new tower defense game to Vision Pro early next year.

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AR Insider

MAY 31, 2021

This week, we look at new VR mounts and locomotion inputs, the ongoing Apple/Epic saga, and hands-on with Huawei’s VR glasses. The Apple Worldwide Developer’s Conference begins June 7th. Apple always buries an easter egg or two in the invitation. W elcome back to Spatial Beats. XR pundits swear the glasses mean something.

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Upload VR

OCTOBER 9, 2024

Riccio joined Apple upon Steve Jobs' return in 1998, serving as VP of Product Design, and was heavily involved in the iMac, iPod, iPhone and iPad. In 2012 he became Apple's SVP of Hardware Engineering, joining the executive team. Dan Riccio is retiring, Bloomberg reports.

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XR Today - Virtual Reality

NOVEMBER 7, 2023

Tencent Technology News added, “In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Further issues have surfaced due to ongoing competition with the Meta Quest 3 and upcoming Apple Vision Pro headsets. News of layoff plans also came out, but this was denied by [ByteDance].”

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Road to VR

JANUARY 21, 2021

According to a report by Bloomberg News , Apple may be planning to release a VR headset with limited AR capabilities as soon as 2022, which is said to be a precursor to its long-rumored, fully-fledged AR device. ” Apple is reportedly aiming for a niche, high-end category with the VR headset. .

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GizModo VR

AUGUST 14, 2020

It’s been a tough time for for Apple. Just a few weeks ago CEO Tim Cook testified under oath that his company’s app store policies—including the sky high tax that gives Apple 30% of any in-app purchases—were fair game, only to be slammed with an antitrust suit from EU authorities less than a day later. Yesterday the… Read more.

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Upload VR

OCTOBER 21, 2024

The Wall Street Journal ran a profile of Tim Cook, and it includes quotes of Cook's take on Apple Vision Pro's level of success. But what stood out to us was the section where Cook is asked about Apple Vision Pro. Then again, Apple has a history of turning uncertainty into ubiquity. It doesn’t occur overnight,” he says.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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Upload VR

MAY 29, 2024

One of VR's most ambitious attempts at space fleet command arrives on Apple Vision Pro. We've started looking at Eternal Starlight in TestFlight early access ahead of its June arrival on Apple's App Store, releasing officially June 3.

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The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. More from AR Insider….

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The Ghost Howls

NOVEMBER 5, 2024

More info (Meta Reality Labs financial results — Upload VR) More info (Meta Reality Labs financial results — Yahoo) The cheaper Apple Vision Pro may have been delayed beyond 2027 The Apple analyst Ming-Chi Kuo has just reported that Apple may have delayed the release of the cheaper Apple Vision headset beyond 2027.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? And of course, Apple’s AR/VR strategy is both, and.

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XR Today - Augmented Reality tag

JANUARY 16, 2024

The funding will assist Magic Leap in developing its headset portfolio to rival Apple’s upcoming Vision Pro headset and The Meta Quest 3, namely for enterprise clients. The XR headset market is poised to gain significant attention when Apple drops its product next month. Pre-orders will be open from January 19.

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VRScout

JUNE 5, 2017

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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Upload VR

JANUARY 31, 2024

Apple Vision Pro's battery has an enormous energy capacity. Thee Apple Vision Pro unboxing and review embargo was yesterday. Apple Vision Pro has a 35.9Wh (watt-hour) external tethered battery. But Quest 3's nominal voltage is 3.87V, while Apple Vision Pro's is 13V. But it didn't.

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. (Image from the web). Bloomberg).

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The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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XR Today - Mixed Reality tag

JUNE 5, 2024

This Apple Vision Pro-ready service makes the award-winning XR content creation platform available on Apple devices for the first time—just days ahead of WWDC 2024. Naotaka Hayashi, the Executive Officer and Director of Digital Strategy, J. With the launch of Apple Vision Pro, this movement is gaining real momentum.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Apple to launch a second “more affordable” headset in 2025. Probably the communication machine of the company is not as strong as before, so the old message still hangs around.

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Upload VR

MAY 2, 2024

Tim Cook just officially announced that more than half of Fortune 100 companies have bought at least one Apple Vision Pro headset. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software. Vision Pro launched exactly three months ago.

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Road to VR

JANUARY 16, 2020

Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Amazon Technologies Inc. Huawei Technologies Co Ltd. The post Facebook Surges in U.S.

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AR Insider

APRIL 22, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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AR Insider

JUNE 23, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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Upload VR

AUGUST 30, 2022

An Apple-linked company filed to trademark ‘Reality One’, ‘Reality Pro’, and ‘Reality Processor’, Bloomberg reports. The filings come from a company called ‘Immersive Health Solutions LLC’, a company with no public presence which Bloomberg reports is linked to Apple.

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Upload VR

JANUARY 31, 2024

Resolution Games is the developer behind Game Room, a spatial board & card game collection launching on Apple Vision Pro this week. Initially spotted during the Apple Vision Pro reveal, we've known for sometime that Game Room would be a launch game but until now, very little was known about it. It's also coming to iPhone and iPad.

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Bernard Marr

AUGUST 30, 2024

Apple’s announcement of ‘Apple Intelligence’ marks a seismic shift in how we interact with our devices. The Dawn Of Personal Intelligence In a move that could redefine the AI landscape, Apple has unveiled its vision for the future of personal computing with 'Apple Intelligence.'

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