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Case Study: Panera Drives ‘Craveability’ with AR

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Lessons & Learnings.

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Interview with Robert Scoble about Oculus Quest 2, Apple Glasses and more!

The Ghost Howls

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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The XR Week Peek (2024.10.12): AI models generate 3D scenes, Samsung may unveil its smartglasses in January, and more!

The Ghost Howls

The debates started about the second point because Meta handing off the design of its headsets to its manufacturer would be a huge change of strategy. The two companies have a great relationship and Apple is realizing that the fact that its headset lacking controllers is a problem for certain types of content, gaming in particular.

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The XR Week Peek (2023.04.24): Apple headset to have iOS apps, Pico launches Pico 4 Pro in China, and more!

The Ghost Howls

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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Feel The Future With Interhaptics’ New Design & Development Tools

VRScout

billion humans have a haptics device in their pocket, and no one is really leveraging it,” commented Vezzoli in reference to a study by international business data firm, Statista. Vezzoli believes good, intuitive haptic design can make or break a larger user retention strategy for bonding with a product and piece of hardware.

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Will Headworn AR Revenues Exceed $17 Billion by 2025?

AR Insider

New Study Projects Headworn AR Revenue to Reach $17.7 But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. In addition to Apple, Microsoft has already begun to accelerate the headworn AR market. Billion by 2025.

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Will Headworn AR Revenues Reach $13B by 2024?

AR Insider

New Study Projects Headworn AR Revenue to Reach $13.4 Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Billion by 2024. ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues.

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