This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Lessons & Learnings.
In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.
The debates started about the second point because Meta handing off the design of its headsets to its manufacturer would be a huge change of strategy. The two companies have a great relationship and Apple is realizing that the fact that its headset lacking controllers is a problem for certain types of content, gaming in particular.
From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.
billion humans have a haptics device in their pocket, and no one is really leveraging it,” commented Vezzoli in reference to a study by international business data firm, Statista. Vezzoli believes good, intuitive haptic design can make or break a larger user retention strategy for bonding with a product and piece of hardware.
New Study Projects Headworn AR Revenue to Reach $17.7 But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. In addition to Apple, Microsoft has already begun to accelerate the headworn AR market. Billion by 2025.
New Study Projects Headworn AR Revenue to Reach $13.4 Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Billion by 2024. ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues.
Companies like HTC, Oculus (Meta), and Apple will continue to innovate and launch devices equipped with the latest technological developments. See Also: Zakeke Releases Study on VR and AR Retail, Launches New Web Viewer Tool. And, according to Grand View Research, a market research company, it is one of the fastest-growing markets.
New Study Projects Headworn AR Revenue to Reach $13.4 Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Billion by 2024. ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues.
However, the study also found that over half (57%) of polled employees and over three-quarters (77%) of polled employers are interested in immersive work. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Further, these platforms are improving but a lot still have hiccups.
Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.
2024 has been quite the year for Meta and its XR ambitions; just as AI and the Apple Vision Pro took over headline space this year, Meta was underpinning its foothold on the XR market. Building on its AI-related work, Meta expanded its AR smart glasses strategy by debuting generation 2 Ray Ban glasses with improved AI features.
Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? Other relevant news. Image by Epic Games).
Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I’m personally a bit confused by Bytedance’s strategy. I hope we will meet there and have fun together!
Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. If Google and Apple are working on AR maps here in the west, the giant Huawei is doing in the same in China. Image by Acer).
Connecting with customers in today’s digital-first environment require careful strategy from today’s business leaders. With the potential to unlock the creative side of customers, by allowing the combination of the real and virtual worlds, AR felt like a natural solution for MADE.com and its advertising strategy.
Countless studies from world leaders like Accenture and PWC have shown that immersive training (using XR technologies) can improve knowledge retention, increase employee confidence, boost engagement, and even reduce training times. In fact, studies show that we only remember about 30% of what we read and 20% of what we see on average.
This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Because they haven’t left the messaging app, the purchase can be handled in this case by Apple Pay,” said Duffy during a case study for Tamara Mellon. It includes some of its data and takeaways.
I think they’ll make some jokes about the backlash of the community and then they will spend some times to justify the new login strategy (“It’s to offer the same safe and secure tools of Facebook to all Oculus users!”). I also expect some case studies to prove how the Oculus For Business platform is amazing.
Companies can accelerate development strategies by offering employees tailored, interactive, and experiential learning experiences, enhance knowledge retention, and even increase employee engagement. These technologies dont just transform VR immersive learning, they can impact AR and MR strategies too. What is Immersive Learning?
I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.
Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.
Its one of the most powerful VR/AR headsets around for the price competing even with the likes of the Apple Vision Pro. Meta Quest for Business , introduced during the Connect conference in 2023, is a subscription service designed to help organizations scale their XR strategy, manage devices more effectively, and improve security.
See Also: New Extended Reality Study: Bright Future for Immersive Technology in Europe. Henry also commented on anticipation of an AR headset from Apple, which she doesn’t predict before late next year. But, recent Apple announcements like object capture and 3D mapping may be telling.
Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services. Deloitte highlighted that organizations usually adopt a “simulation first” strategy before building facilities. The XR market may be experiencing a quiet before the storm.
Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world.
For instance, with the Apple Vision Pro, employees can access Microsoft Teams and other apps like Microsoft Word and Excel within virtual environments. Microsoft isnt just working with Meta and Apple either. These apps even support cutting-edge features like Microsoft Copilot.
This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. Studies show that around 68% of organizations are ready to plunge their company into the metaverse soon, but few feel they have the right security strategies.
Apple has tens of billions in annual revenue on the line when it comes to a maturing iPhone. So AR’s job at Apple is to make the device sexy again, to make it essential, and to form its succession plan. Rumors and acquisitions point to Apple AR glasses in the next 1-2 years. Study them, and the mistakes that were made.
But the second piece is what AR actually does to the brain. […] Qreal just did a study with Oxford and New South Wales University, and we now have scientific data that proves that when a human sees a dish in 3D in full photogrammetry, it increases craveability. Key Components.
I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014. There is some news in China recently, like rumors said Tecent is in talks with Meta to sell Quest VR headsets in China, Apple is going to release its MR headset in Q2 and etc.
Alternatively, discover how to get the most out of your own XR strategy with our Microsoft XR implementation tips for enterprises. Alternatively, if you do want a more immersive experience, you can access Microsoft Mesh spaces through apps for products like the Meta Quest 3 , Quest 3S, and Apple Vision Pro.
From solutions like Microsoft’s Immersive Spaces , to the Apple Vision Pro, companies have numerous ways to make the workspace more immersive. Studies have even shown that managers give remote employees less attention. This gives companies a fantastic opportunity to enhance product development strategies.
Apple has tens of billions in annual revenue on the line when it comes to a maturing iPhone. So AR’s job at Apple is to make the device sexy again, to make it essential, and to form its succession plan. Rumors and acquisitions point to Apple AR glasses in the next 1-2 years. Study them, and the mistakes that were made.
Over the years, studies have shown that immersive training experiences can improve knowledge retention, attract talent to teams, and even reduce upskilling costs. Alternatively, you might combine elements of the real and virtual worlds with spatial learning experiences with mixed-reality headsets like the Apple Vision Pro.
Tim Cook, Apple’s Chief Executive , debuted the Vision Pro on Monday evening to the heightened anticipation of tech fans worldwide. Price (Pain) Points Notwithstanding the $3,499 price point, one must assess what makes Apple’s Vision Pro accessible, and to whom. The device was ethereal in its reveal.
Apple even advertised the Apple Vision Pro as a “ spatial computing device ”, rather than using the traditional terms of MR or AR/VR headset. Studies by PWC have shown that using extended reality (VR) in training can triple learners’ confidence, quadruple learning speeds, and more. What does spatial mean?
Since AR gives people the power to customize their experiences and adjust their AR sets according to their strategies, teachers can customize lessons that best accommodate their students, while tutors can reiterate current lessons and or “problem areas” to students. cutting up a frog to study its insides).
Leading organizations like Meta, Google, and Apple have all reported significant layoffs in the last year. Apple has delayed its strategy for AR and MR glasses, to somewhere around 2026. Even NVIDIA has its own generative AI strategy to help streamline the production of metaverse experiences.
He then explains part of the team's strategy involves porting Synth Riders "everywhere we can," 2023 alone including Pico 4 and PSVR 2 ports. I'm told this helps the team study the pros and cons for games like Final Fury, so I questioned whether future plans include Apple Vision Pro. We'd like to, but we'll see.
Screen learning and screen time restrictions are increasingly huge points of study. This content often uses strategies such as repeating an idea, presenting images and sounds that capture attention, and using child rather than adult voices for the characters." It's weird, right? These are the best tablets for kids in 2022.
In the last couple of years alone, we’ve seen everyone from major vendors like Apple and Meta to new innovators like XReal entering the AR market. Not only are their costs associated with building new products and prototypes, but experimenting with business strategies can be time-consuming.
.” Citing workers at a facility using remote guidance and engineers prototyping products with photorealistic digital twins, the consultancy noted that organisations typically employed a “simulation first” strategy before building facilities.
Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.
We organize all of the trending information in your field so you don't have to. Join 3,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content