ARPost

JULY 18, 2023

Webs and the Metaverse The metaverse discussion at least started out as being largely a conversation within the world of immersive technology, with discussions of Web3 largely being topics within the blockchain and crypto spaces. Apple currently holds so much power that they could say ‘This is the way we’re going to go.’

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

As reported by Bloomberg’s Mark Gurman ; the Apple visionOS 2.4 This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Professional Applications of the VisionOS 2.4

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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Upload VR

OCTOBER 21, 2024

The Wall Street Journal ran a profile of Tim Cook, and it includes quotes of Cook's take on Apple Vision Pro's level of success. But what stood out to us was the section where Cook is asked about Apple Vision Pro. People who want to have tomorrow’s technology today—that’s who it’s for. Right now, it’s an early-adopter product.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? And of course, Apple’s AR/VR strategy is both, and.

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Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Meta’s Social Strategy in a Nutshell Horizon Worlds is the manifestation of Meta’s social XR strategy. A space where you and your friends can go to build or play novel virtual games and experiences.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Apple to launch a second “more affordable” headset in 2025. Probably the communication machine of the company is not as strong as before, so the old message still hangs around.

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AR Insider

DECEMBER 8, 2020

Consumer markets are generally bigger than enterprise markets due to population sizes, but enterprise-spending often leads in early days of emerging technologies. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye.

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The Ghost Howls

DECEMBER 16, 2024

As for Project Moohan, details are very scarce: it seems like a mix of the Quest Pro and the Apple Vision Pro: it has an external battery, high-definition displays, and a very detailed passthrough. Developers can already access a preview of the development environment for native, Unity, WebXR. The chipset is the Qualcomm Snapdragon XR2+ Gen2.

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ARPost

JULY 10, 2020

One Nissan execution used to showcase its Pro Pilot technologies resulted in 8 times higher engagement than rich media benchmarks, 5.8 Marketers and analysts might argue that comparing these types of units to standard display advertising isn’t an apples-to-apples comparison, but we’d argue they are wrong.

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XR Today - Augmented Reality tag

DECEMBER 5, 2024

For example, XREAL is directly targeting the Apple Vision Pro by stating that its spatial display has a superior latency compared to Apple’s device while also claiming a lighter form factor and design. Xu said: Our world-leading low latency produces a super stable spatial display that’s surprising everyone who sees it.

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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XR Today - Virtual Reality

JANUARY 17, 2025

This leads to a slight lull in news, as revealing big technology announcements so soon after CES can lead to overshadowing. At the same time, however, it can be an excellent moment for firms to capture the attention and imagination of industry leaders who have all eyes on emerging business technology.

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Road to VR

JANUARY 16, 2020

Microsoft Technology Licensing LLC. Ford Global Technologies LLC. Amazon Technologies Inc. Huawei Technologies Co Ltd. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Intel Corp. LG Electronics Inc. The post Facebook Surges in U.S.

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VRScout

OCTOBER 29, 2020

A touch of technology in your own hands. The timing couldn’t be better—now the technology and a consumer base exist to make Vezzoli’s dreams come true. Vezzoli believes good, intuitive haptic design can make or break a larger user retention strategy for bonding with a product and piece of hardware.

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Tools Haptic Head Mounted Display Wearables 504

Road to VR

NOVEMBER 21, 2017

.” He said, “The question is ‘How do we combine the benefits of those two technologies together for our next VR system?'” It could be that Facebook is planning a walled-garden hardware ecosystem similar to Apple, and will be focusing their energy on the control that comes with building their standalone headsets.

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AR Insider

AUGUST 26, 2021

Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets. But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Think of it like the iPhone 1 – evolving over several years.”.

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The Ghost Howls

JANUARY 22, 2021

Now it’s time to make some forecasts about its companion technology, that is augmented reality! This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Sounded good.

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AR Insider

MARCH 30, 2021

Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Part V: Apple. Trojan Horse.

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AR Insider

APRIL 22, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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AR Insider

JUNE 23, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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AR Insider

APRIL 6, 2021

Consumer markets are generally bigger than enterprise markets due to population sizes, but enterprise spending often leads in early days of emerging technologies. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple. Apple of My Eye.

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ARPost

NOVEMBER 11, 2022

Remote collaboration has been one of the biggest promises of immersive technology as it relates to work but employers seem to be more excited than employees. That’s pretty good for an emerging technology. Immersive technology platforms, particularly those incorporating VR hardware, offer more opportunities for surveillance.

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The Ghost Howls

OCTOBER 11, 2022

Productivity means especially companies and professionals, and the new expensive Quest Pro headset fits completely this strategy. It is interesting how Meta is trying to promote immersive reality by focusing on specific sectors in which it believes the technology can be successful and going vertically on them. Image by Meta).

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Tech Trends VR

JUNE 5, 2020

Spatial Computing includes all the software and technology needed to move around in a digital 3D world. The HoloLens is already changing industries, and the book describes how this new technology is being used in places like operating rooms and factories. Components and Scope of Spatial Computing.

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The Ghost Howls

SEPTEMBER 22, 2019

The mixes of the two appear so perfect to design technological and trendy glasses that all people would like to wear. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. The Oculus Connect 6 is coming!

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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VRScout

APRIL 20, 2020

Holoride, one of the leading companies in the rapidly-expanding in-vehicle entertainment industry, last week announced the formation of a brand new strategy board composed of several big names in both tech and entertainment. The Russo Brothers join Holoride’s new advisory board alongside Oculus VR founder Palmer Luckey.

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ARPost

JANUARY 27, 2022

The last two years put immersive technologies on the high-speed growth path. One of the most important trends we note is the fact that AR/VR companies are working hard to democratize access to new technologies. They were needed to bridge the unprecedented gaps between people caused by the COVID-19 pandemic.

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ARPost

OCTOBER 10, 2022

Extended reality technology is a part of “ the metaverse ” – a materializing virtual/physical world that seems perpetually here and perpetually around the corner. InfiniteWorld is a digital content management and strategy company working on emerging technology solutions with emerging technology companies.

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The Ghost Howls

AUGUST 24, 2020

I remember many people laughing at me when we of New Technology Walkers released a fitness game for the Vive Focus Plus ( HitMotion: Reloaded ) because they said it was a big and overpriced headset. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ? Other relevant news.

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metamandrill

FEBRUARY 4, 2025

From cutting-edge VR headsets to AI-driven breakthroughs, the landscape of immersive technology is evolving at an unprecedented pace. This roundup explores the latest XR, AR, and AI advancements, including Meta's ambitious $100 billion investment, Apple's shifting AR strategy, Sonys XYN ecosystem, and OpenAI's powerful new research agent.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. We’re on the cusp of another life-changing piece of technology and the race is on. Let’s take a look at the technology coming our way.

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Upload VR

MARCH 20, 2025

Apple is moving the visionOS team out of the Vision Products Group, with the VP who founded it, as part of a shake-up to get Siri back on track. The Vision Products Group (VPG) is the division within Apple responsible for Apple Vision Pro and visionOS. But that's seemingly about to change.

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XR Today - Virtual Reality

JANUARY 1, 2024

Apple began building the Apple Vision Pro with a focus on enterprise needs. To create more natural experiences in the virtual world, headset vendors are beginning to experiment with spatial computing technology. Innovators like Apple are taking a similar approach with the Apple Vision Pro.

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The Ghost Howls

MAY 10, 2021

The strategy of the company is the one of having an affordable headset like the Quest 2 that can appeal to the masses, and then release a headset with enhanced features (like eye tracking, face tracking, etc…) for prosumers that want to pay for better performances. The Epic vs Apple trial makes interesting documents come to light.

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