Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Meta’s Social Strategy in a Nutshell Horizon Worlds is the manifestation of Meta’s social XR strategy. A space where you and your friends can go to build or play novel virtual games and experiences.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Some AR/VR firms have seen dramatic increases in interest — especially those, like my company Imeve, who are focused on collaboration tools like AVATOUR which can lessen the impact of distance. Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple?

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XR Today - Virtual Reality

JANUARY 17, 2025

Unlike competitors such as Meta, Samsung has a broad hardware ecosystem that can support a dedicated XR wearable, akin to how the Apple Vision Pro works alongside newly released iPhone and iPad models. These advancements arent just about futuristic conceptstheyre practical, user-focused tools that redefine how we live, work, and connect.

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XR Today - Augmented Reality tag

DECEMBER 5, 2024

It also empowers workers’ productivity tools and communications platforms that developers built with XREAL’s SDK. For example, XREAL is directly targeting the Apple Vision Pro by stating that its spatial display has a superior latency compared to Apple’s device while also claiming a lighter form factor and design.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Apple to launch a second “more affordable” headset in 2025. Probably the communication machine of the company is not as strong as before, so the old message still hangs around.

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The Ghost Howls

OCTOBER 11, 2022

Productivity means especially companies and professionals, and the new expensive Quest Pro headset fits completely this strategy. I am so not a big believer in XR substituting computers and workstations anytime soon, but for sure XR can be an important productivity tool, for instance for people whose work is prototyping. Satya Nadella.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

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Road to VR

JUNE 21, 2018

Earlier this month at Apple’s annual WWDC conference, the company introduced their latest operating system, macOS Mojave (10.14). SEE ALSO Oculus Mum on Rift Support for MacOS as Apple and Valve Forge Ahead. ski visualizes below: Image courtesy Apple. Image courtesy Apple. In short, Gasi?ski

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Road to VR

SEPTEMBER 21, 2017

Apple’s newest iteration of the iOS mobile operating system is here, and with it comes the ability to turn your iOS 11 compatible device into an honest-to-goodness augmented reality viewer. The post 8 Cool AR Apps to Try Now That Apple iOS 11 is Here appeared first on Road to VR. Download here (free). Measure Kit. The Machines.

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XR Today - Virtual Reality

JANUARY 1, 2024

In recent years, virtual reality has proven to be a valuable tool for companies in all industries. Apple began building the Apple Vision Pro with a focus on enterprise needs. Spatial technologies like eye tracking, hand-tracking tools, sensors, and voice controls are becoming popular VR headset trends.

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ARPost

JANUARY 27, 2022

Companies like HTC, Oculus (Meta), and Apple will continue to innovate and launch devices equipped with the latest technological developments. By implementing VR communication and collaboration tools, businesses hope that they will give their employees the sense of being together in the same space. from 2020 to 2027.

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AR Insider

FEBRUARY 14, 2020

Its strategies and best practices were recently unpacked on more granular levels in an ARtillery Intelligence report. But it also doubles as a strategy to cultivate the soil for a longer-term AR play. This live market experimentation is notable in that it deviates from other approaches, such as Apple.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Let’s see if Facebook will be a worthier opponent than Google. Other relevant news. Image by Acer). News worth a mention.

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XR Today - Virtual Reality

MAY 30, 2024

Nowadays, almost every virtual reality headset supports some form of immersive collaboration app, whether it’s Microsoft Teams and Zoom on the Apple Vision Pro or Horizon Workrooms on the Meta Quest. They’re the heart of most immersive collaboration strategies, empowering distributed teams to connect and share a virtual space.

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Road to VR

OCTOBER 12, 2022

Quest 2 users will soon be able to play Xbox games thanks to a growing partnership between Meta and Microsoft announced at Connect that will not only bring Xbox Cloud Gaming to the platform, but also a host of Windows productivity tools. ” Just who that “closed ecosystem” company is at this point remains to be seen.

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The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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Upload VR

JULY 26, 2022

Immersed says its main remote desktop tools on Quest 2 will be free “forever” including 3 virtual monitors for your PC or Mac, the ability to collaborate with up to four others, a virtual webcam, and more. Might we see the number of hours spent by the average user increase with Cambria compared with Quest 2?

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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ARPost

OCTOBER 10, 2022

InfiniteWorld is a digital content management and strategy company working on emerging technology solutions with emerging technology companies. Six years later, the company was purchased by Apple. In games, NFTs aren’t just images, they’re tools with unique abilities. In the middle is InfiniteWorld.

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AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). Google’s go-to-market strategy for audio AR could further its reach advantage. A Vessel for Google Assistant.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S., Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Sam’s Club and Walmart International. “As

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XR Today - Mixed Reality tag

MARCH 27, 2025

” Bosworth also stated: Since Apple leaned so hard into marketing mixed reality features for the Apple Vision Pro, we wanted to make sure people were aware that Quest 3 in particular was as good as, or in my opinion better than, what they get elsewhere. Other features of the Meta XR Core SDK Version 74.1

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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AR Insider

MAY 20, 2021

Before going into hardware specs and strategy, one point to reiterate is the key qualifier above: ‘developer-facing.’ This is on-brand for Snap in setting up its lens creators with tools to push AR experiences further. It’s also worth noting that this is the anti-Apple approach.

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Upload VR

OCTOBER 6, 2024

Apple hosted a number of visionOS developers at its headquarters for an event that's been described as a kind of "Cozy WWDC". The day-long event last week was titled "envision the future" and covered building 3D immersive content as well as Apple's SwiftUI, ARKIt, and RealityKit tooling, and the day concluded with a Q&A and mixer. "It

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XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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Upload VR

MAY 2, 2024

Tim Cook just officially announced that more than half of Fortune 100 companies have bought at least one Apple Vision Pro headset. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software. Vision Pro launched exactly three months ago.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Android XR and Gemini: The AI/XR Connection One of the reasons Google believes now is the perfect time for an XR revolution, is that it has an incredible selection of AI-powered tools to offer developers. Within the Android XR operating system, developers and partners dont just get tools for building applications and running headsets.

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XR Today - Virtual Reality

AUGUST 13, 2024

is an XMS platform-experience management system- that allows companies to roll out XR experiences at scale by combining necessary XR tools and solutions. We’re using middleware as a term to describe a connection tool or a hub, if you will,” notes Johnston. The Apple headset brought “a lot of buzz” to the market.

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XR Today - Mixed Reality tag

JUNE 5, 2024

This Apple Vision Pro-ready service makes the award-winning XR content creation platform available on Apple devices for the first time—just days ahead of WWDC 2024. The STYLY suite is a standard tool for creating immersive marketing campaigns that are used extensively in Japan and the US.

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AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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XR Today - Virtual Reality

FEBRUARY 6, 2024

During the first phase, the Kentucky Department of Education learned and adapted its distribution strategy to ensure best practices when deploying the next wave of Quest headsets at scale in educational environments – taking lessons learned into phase two.

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The Ghost Howls

OCTOBER 7, 2022

Some prototyping/design tool, because modeling 3D assets to put in your real environment can be very useful Some fitness experience, because with passthrough you can train in full safety Some games (like the fencing game Zuck teased), because games are always cool to show. So for sure Meta is going to showcase some software that uses it.

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AR Insider

APRIL 21, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. According to Dao, Much of Snap’s location strategy orbits the Snap Map, which geo-tags users and their Snaps on a map interface. Snap Maps’ 200 million users can now search and discover local businesses using the same tool.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I’m personally a bit confused by Bytedance’s strategy. I hope we will meet there and have fun together!

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Upload VR

JUNE 10, 2022

A prominent supply chain analyst predicts Apple’s headset will launch in mid 2023. Ming-Chi Kuo is a TF International Securities analyst mostly known for predicting Apple products & moves over a year in advance using his supply chain sources. WWDC is Apple’s yearly software conference, almost always held in June.

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