AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. More from AR Insider….

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Road to VR

JUNE 21, 2018

Earlier this month at Apple’s annual WWDC conference, the company introduced their latest operating system, macOS Mojave (10.14). SEE ALSO Oculus Mum on Rift Support for MacOS as Apple and Valve Forge Ahead. ski visualizes below: Image courtesy Apple. Image courtesy Apple. In short, Gasi?ski

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. For instance, Unity is one of the first companies supporting Android XR, and developers can create experiences for the OS using all of Unitys technologies.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? Other relevant news. Image by Epic Games).

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S., Walmart is now using its Immersive Commerce APIs for alpha testing with Unity and it will leverage the APIs to launch a new experience with ZEPETO. Sam’s Club and Walmart International. “As

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Upload VR

JUNE 6, 2022

Apple is working on headset versions of its core apps as well as the ability to view a Mac’s display, Bloomberg’s Mark Gurman reports. Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. Especially Apple, which everyone is waiting for. Other relevant news.

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Upload VR

DECEMBER 12, 2024

Meanwhile, eye tracking is a core part of its pinch selection interface in Apple Vision Pro. I'm learning to type one-handed with the TapXR band, while both Apple Watch and AirPods embrace straightforward gestures for answering or dismissing calls. Meta demonstrated simple gestures in its own wristband paired to Orion glasses.

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Upload VR

MAY 2, 2024

Tim Cook just officially announced that more than half of Fortune 100 companies have bought at least one Apple Vision Pro headset. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software. Vision Pro launched exactly three months ago.

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The Ghost Howls

AUGUST 2, 2024

App Lab has been a step forward from the previous publication strategy by Meta, which was about having only a hyper-curated official store. I guess the competition imposed by Apple and Google forced Meta to speed up the process to ensure to have a richer ecosystem in which its developers are happy (and so do not migrate to other platforms).

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XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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Cats and VR

JUNE 6, 2017

Could DIAMONST by Zenko Games be the killer app to showcase Apple's AR Kit? The game will put a lot of focus on intra team and same element synergies that will allow the player to create intricate combos and strategies.

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VRScout

DECEMBER 23, 2018

When building the AR piece of the gift guide, Huge used Unity and Apple’s ARKit for each individual experience. The longest part of the entire process, according to Fridman, was getting Apple to approve their app. We didn’t give anyone any direction other than to make something,” said Fridman. “We

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XR Today - Mixed Reality tag

MARCH 27, 2025

” Bosworth also stated: Since Apple leaned so hard into marketing mixed reality features for the Apple Vision Pro, we wanted to make sure people were aware that Quest 3 in particular was as good as, or in my opinion better than, what they get elsewhere. Other features of the Meta XR Core SDK Version 74.1

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XR Today - Virtual Reality

SEPTEMBER 13, 2024

Virtual reality is quickly becoming a mainstream technology, not just for consumers, but for businesses investing in new strategies for immersive collaboration , too. There’s plenty of great software available for developers who want to build impressive virtual worlds, like the Unity and Unreal kits. We need incredible content.

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AR Insider

MAY 1, 2020

One example we often point to is the illogical ubiquity of Apple’s low-quality, infuriating and knot-prone wired earbuds. At a very foundational level, one issue is hardware ubiquity, according to Unity Labs’ XR Research Lead Timoni West (see our past interview ). What are those “issues and roadblocks” for VR?

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ARPost

JUNE 11, 2021

Also on the panel were Unity Enterprise Solutions Executive Elizabeth Baron, Holo-Light CMO and co-founder Luis Bollinger, XR Strategist Catherine Henry of MediaMonks, and 8th Wall founder and CEO Erik Murphy-Chutorian. Henry also commented on anticipation of an AR headset from Apple, which she doesn’t predict before late next year.

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AR Insider

MARCH 24, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. This category also includes developer tools such as Unity and AR democratization tools such as Amazon Sumerian or Adobe Aero. Header Image Credit: Apple. But there are also confidence signals. AR at Work.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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Road to VR

SEPTEMBER 11, 2023

Lateral Thinking with ‘Withered’ Technology Much of Nintendo’s market strategy can be attributed to Gunpei Yokoi, the prolific Nintendo designer best known for pioneering the company’s handheld segment. That’s basically been the case from Game & Watch all the way to Switch and Switch Lite.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Unity Software company, Unity, provides developers and innovators in the creative world with tools capable of building a wide variety of different ads and marketing campaigns.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow. Like Google, Apple has provided developers all over the world with a convenient way to get started with augmented reality.

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Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. pic.twitter.com/UMhQbxgH1g.

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XR Today - Virtual Reality

NOVEMBER 14, 2023

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. With the release of the Meta Quest 3 and Apple Vision Pro, is there any promising potential for the market, as well as your company?

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Upload VR

JANUARY 15, 2024

The result is lightweight mini-apps that can run alongside each other in the Quest home environment, without the baggage and weight of a game engine like Unity. It's somewhat akin to Apple's strategy with Reality Composer Pro and RealityKit, which allows apps to run alongside each other in the "shared space" in visionOS.

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XR Today - Mixed Reality tag

OCTOBER 1, 2024

Step 1: Examine your XR Data and Strategy The first step in comparing XR data security and privacy solutions, is understanding your threat landscape. The Apple Vision Pro alone includes 23 different sensors. Many vendors , from Meta, to Microsoft, and Unity, offer these solutions.

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XR Today - Mixed Reality tag

MAY 9, 2023

Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1. Major institutions like the United States Department of Defence are already leveraging the tool in their own learning strategies.

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ARPost

JUNE 3, 2022

Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK. The panel started off with the burning question of when Apple will launch an XR device, with Schilowitz providing the answer “when it’s ready” – and not before.

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XR Today - Mixed Reality tag

DECEMBER 1, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

We also examine his company’s Nex Playground mocap gaming solutions, its Unity-based motion developer kit (MDK), and its partnership with Sky Live. This took place around the release of Apple’s A12 Bionic chip. Apple had also released CoreML, which basically simplified how machine learning models ran on mobile devices.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

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Voices of VR

OCTOBER 5, 2023

I interviewed CNET writer Scott Stein at Meta Connect about his first impressions of the Quest 3, Rayban Meta Smartglasses, AI, and Meta’s strategy as they move into Mixed Reality. See more context in the rough transcript below.

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XR Today - Mixed Reality tag

JULY 19, 2024

Now, however, countless companies and developers are beginning to embrace this model, including Varjo (with Varjo Teleport ), Unity, and Unreal. There are plenty of great things that set Gaussian splatting apart from other rasterization strategies in XR, from its ultra-high rendering speed to the fact that it doesn’t rely on neural networks.

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