Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games.

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. More from AR Insider….

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ARPost

JULY 10, 2020

Marketers and analysts might argue that comparing these types of units to standard display advertising isn’t an apples-to-apples comparison, but we’d argue they are wrong. Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick.

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Road to VR

JUNE 21, 2018

Earlier this month at Apple’s annual WWDC conference, the company introduced their latest operating system, macOS Mojave (10.14). SEE ALSO Oculus Mum on Rift Support for MacOS as Apple and Valve Forge Ahead. ski visualizes below: Image courtesy Apple. Image courtesy Apple. In short, Gasi?ski

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The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). And they are entering it to dominate it.

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The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes. More info.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

OCTOBER 7, 2024

Apple’s end goal is the one of building lightweight AR glasses that people wear all day, too, so it’s pretty normal that people at Cupertino are concerned about the work that Meta is doing (this is one of the positive side effects that I envisioned about the reveal of Orion , and in fact, it came true).

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. More info (Somnium Space 3.0

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The Ghost Howls

APRIL 1, 2024

But the release of the Apple Vision Pro proved to Valve employees that people are fine with having an all-in-two device with two units connected by a cable. RecRoom without kids For us developers, there will be a dedicated Unity SDK at launch , with the Unreal one following a few months later.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. For instance, Unity is one of the first companies supporting Android XR, and developers can create experiences for the OS using all of Unitys technologies.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? Other relevant news. Image by Epic Games).

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. Especially Apple, which everyone is waiting for. Other relevant news.

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Upload VR

JUNE 6, 2022

Apple is working on headset versions of its core apps as well as the ability to view a Mac’s display, Bloomberg’s Mark Gurman reports. Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough.

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Upload VR

DECEMBER 12, 2024

Meanwhile, eye tracking is a core part of its pinch selection interface in Apple Vision Pro. I'm learning to type one-handed with the TapXR band, while both Apple Watch and AirPods embrace straightforward gestures for answering or dismissing calls. Meta demonstrated simple gestures in its own wristband paired to Orion glasses.

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The Ghost Howls

AUGUST 29, 2022

Next year sounds already to be very interesting, with the expected release of PSVR 2 and maybe also of the Apple headset…. More info (Meta accounts are being rolled out) More info (Reddit thread with people having problems with Meta accounts) More info (Robert Scoble’s thoughts on Apple’s strategy). Other relevant news.

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Upload VR

MAY 2, 2024

Tim Cook just officially announced that more than half of Fortune 100 companies have bought at least one Apple Vision Pro headset. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software. Vision Pro launched exactly three months ago.

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The Ghost Howls

AUGUST 2, 2024

App Lab has been a step forward from the previous publication strategy by Meta, which was about having only a hyper-curated official store. I guess the competition imposed by Apple and Google forced Meta to speed up the process to ensure to have a richer ecosystem in which its developers are happy (and so do not migrate to other platforms).

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XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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Cats and VR

JUNE 6, 2017

Could DIAMONST by Zenko Games be the killer app to showcase Apple's AR Kit? The game will put a lot of focus on intra team and same element synergies that will allow the player to create intricate combos and strategies.

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The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. That’s fantastic news for all Unity XR developers! in the reviews!

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VRScout

DECEMBER 23, 2018

When building the AR piece of the gift guide, Huge used Unity and Apple’s ARKit for each individual experience. The longest part of the entire process, according to Fridman, was getting Apple to approve their app. We didn’t give anyone any direction other than to make something,” said Fridman. “We

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The Ghost Howls

MAY 30, 2022

Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. Most probably, it won’t also unveil the glasses, but it may just talk about upcoming features for Apple XR developers. Let’s see if this is finally the right time for a reveal…. or no reason?

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XR Today - Virtual Reality

SEPTEMBER 13, 2024

Virtual reality is quickly becoming a mainstream technology, not just for consumers, but for businesses investing in new strategies for immersive collaboration , too. There’s plenty of great software available for developers who want to build impressive virtual worlds, like the Unity and Unreal kits. We need incredible content.

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AR Insider

MAY 1, 2020

One example we often point to is the illogical ubiquity of Apple’s low-quality, infuriating and knot-prone wired earbuds. At a very foundational level, one issue is hardware ubiquity, according to Unity Labs’ XR Research Lead Timoni West (see our past interview ). What are those “issues and roadblocks” for VR?

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ARPost

JUNE 11, 2021

Also on the panel were Unity Enterprise Solutions Executive Elizabeth Baron, Holo-Light CMO and co-founder Luis Bollinger, XR Strategist Catherine Henry of MediaMonks, and 8th Wall founder and CEO Erik Murphy-Chutorian. Henry also commented on anticipation of an AR headset from Apple, which she doesn’t predict before late next year.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. pic.twitter.com/UMhQbxgH1g.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Unity Software company, Unity, provides developers and innovators in the creative world with tools capable of building a wide variety of different ads and marketing campaigns.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow. Like Google, Apple has provided developers all over the world with a convenient way to get started with augmented reality.

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Road to VR

SEPTEMBER 11, 2023

Lateral Thinking with ‘Withered’ Technology Much of Nintendo’s market strategy can be attributed to Gunpei Yokoi, the prolific Nintendo designer best known for pioneering the company’s handheld segment. That’s basically been the case from Game & Watch all the way to Switch and Switch Lite.

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XR Today - Virtual Reality

NOVEMBER 14, 2023

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. With the release of the Meta Quest 3 and Apple Vision Pro, is there any promising potential for the market, as well as your company?

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