Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. AVP is a development platform also serving an enthusiast demographic.

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Road to VR

JANUARY 21, 2021

According to a report by Bloomberg News , Apple may be planning to release a VR headset with limited AR capabilities as soon as 2022, which is said to be a precursor to its long-rumored, fully-fledged AR device. ” Apple is reportedly aiming for a niche, high-end category with the VR headset. .

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ARPost

JULY 18, 2023

See Also: Top 10 Use Cases of Blockchain in Virtual Reality A short-lived explosion of interest in the metaverse was so short-lived largely because – while the pieces are certainly falling into place – one connected metaverse hasn’t fully realized. Supporting a European Web 4.0 Thinking Ahead US discussions of Web 3.0

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Apple to launch a second “more affordable” headset in 2025. Shopify’s internal prototype shows the power of diminished reality. Other relevant news. Image from the web).

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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XR Today - Virtual Reality

JANUARY 17, 2025

Unlike competitors such as Meta, Samsung has a broad hardware ecosystem that can support a dedicated XR wearable, akin to how the Apple Vision Pro works alongside newly released iPhone and iPad models. This platform provides insights into STEAM careers through virtual reality tools and experiences.

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. There is a lot to unpack, so make sure to read this roundup of news till the end where there will also be a giveaway of keys for a cool mixed reality game! We have two random rumors from this week.

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XR Today - Virtual Reality

JANUARY 1, 2024

In recent years, virtual reality has proven to be a valuable tool for companies in all industries. Apple began building the Apple Vision Pro with a focus on enterprise needs. 3. Multi-Sensory Virtual Reality Demand for hyper-realistic and immersive experiences drives new virtual reality headset trends.

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Road to VR

JANUARY 16, 2020

A majority of that growth however is said to come from the ‘Heads-Up Displays’ sub-category, which can either serve augmented or virtual reality depending on its intended use. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc.

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XR Today - Virtual Reality

MAY 30, 2024

Although a virtual reality meeting may not be the same as collaborating with a colleague in person, VR can bring a unique sense of “presence” to conversations between staff. Why is virtual reality such a valuable tool for collaboration, and how can you host VR sessions that empower, align, and inspire your teams?

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Tech Trends VR

APRIL 9, 2018

The report published today by global analyst company CCS Insight shows the worldwide market for virtual reality (VR) and augmented reality (AR) head-worn devices growing by an average of 50 percent annually over the next five years. In 2022, a total of 121 million units will be sold, with a value of $9.9 billion in 2022.

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The Ghost Howls

OCTOBER 11, 2022

Productivity means especially companies and professionals, and the new expensive Quest Pro headset fits completely this strategy. Meta Quest Pro and the strategy pivot. I think that this device is relevant because it flags the beginning of a new strategy from Meta. The battle against Apple. "Our Image by Meta).

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XR Today - Virtual Reality

MARCH 8, 2024

Llamas, Research Director with IDC’s Augmented and Virtual Reality Program , added: 2023 began in much the same way that 2022 ended: with a series of significant year-over-year declines. However, new product launches at the end of 2023, such as the Quest 3, helped to rebound market performance in select regions during Q4.

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The Ghost Howls

APRIL 22, 2024

Today a (positive) earthquake hit the virtual reality ecosystem: Meta has just opened up its walled garden, as a strategic move to expand its business in the virtual reality market. It is playing the same Android-for-XR strategy against the same company that invented Android.

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Tech Trends VR

JUNE 5, 2020

That is software and technology associated with AI, including machine learning and natural language processing, Computer Vision, augmented reality, virtual reality, and all other apps that support the creation and the maintenance of a digital 3D world. The book also introduces what this all means culturally, both pro and con.

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VRScout

MAY 26, 2023

Here’s everything we might know about Apple’s long-rumored XR device. The rumors about Apple’s rumored mixed-reality headset have been gaining some big momentum thanks to a recent tweet from Palmer Luckey alluding to the fact that he has seen and tried the mystery device. The Apple headset is so good.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. More info (Blender now supports Virtual Reality) More info (How to activate VR support in Blender).

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The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! Facebook and Apple will jumpstart the smartglasses ecosystem. 2021 is going to be an interesting year for AR.

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XR Today - Virtual Reality

NOVEMBER 7, 2023

” Additionally, the news report found that the ByteDance-owned virtual reality (VR) enterprise had begun communicating with its affected employees about compensation. Tencent Technology News added, “In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Headed by Bavor, the company looked to replicate Samsung/Meta’s strategy of certifying smartphones to work with a dedicated Daydream View headset shell and controller. It’s still early days for MR headsets.

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Road to VR

SEPTEMBER 19, 2023

Leaked documents relating to Microsoft’s business strategy for Xbox show the company eyeing XR technology but continuing to keep it at arm’s length. With the more recent introduction of devices like Apple Vision Pro, it’s likely that Xbox is looking even more closely at how important XR may be to its future portfolio.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I’m personally a bit confused by Bytedance’s strategy. I hope we will meet there and have fun together!

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The Ghost Howls

MAY 10, 2021

The strategy of the company is the one of having an affordable headset like the Quest 2 that can appeal to the masses, and then release a headset with enhanced features (like eye tracking, face tracking, etc…) for prosumers that want to pay for better performances. The Epic vs Apple trial makes interesting documents come to light.

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XR Today - Virtual Reality

NOVEMBER 14, 2023

As companies increasingly demand virtual reality (VR) training solutions, enterprises like Virtualware are creating them for Europe and the world’s largest enterprises. With the release of the Meta Quest 3 and Apple Vision Pro, is there any promising potential for the market, as well as your company?

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The Ghost Howls

FEBRUARY 7, 2022

Before leaving you to the news of the week, let me just tell you two things that may interest you: If you missed them, don’t forget to read my predictions about augmented reality and virtual reality in 2022; This Thursday at 5 pm CET AWE Nite Florence comes back! The first one is that Reality Labs had $10B of losses in 2021.

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The Ghost Howls

NOVEMBER 11, 2024

Makes totally sense, thanks Meta (Image by Reddit user quiken4) There is not a single standard for suggesting something to users, but there are different strategies out there. Wait a few years and the Apple and Google stores would have become more relevant in XR, and if they offered better opportunities to devs, all people could jump ships.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? Other relevant news. Image by Epic Games).

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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VRScout

NOVEMBER 7, 2016

You can enjoy the full audio recording below: In this weekly VRScout Report, we cover NFL’s new VR series, Intel buying Voke, indigenous languages living on with VR, Unity’s big developer updates, Microsoft’s line of VR headsets, Apple using VR to develop self-driving car, money & funding, and more.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Its one of the most powerful VR/AR headsets around for the price competing even with the likes of the Apple Vision Pro. Meta Quest for Business , introduced during the Connect conference in 2023, is a subscription service designed to help organizations scale their XR strategy, manage devices more effectively, and improve security.

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ARPost

JANUARY 27, 2022

Companies like HTC, Oculus (Meta), and Apple will continue to innovate and launch devices equipped with the latest technological developments. Just as, right now, there are high-end and entry-level smartphones on the market, answering all user needs and budgets, we can expect the same thing from AR and VR headsets.

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