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Case Study: Panera Drives ‘Craveability’ with AR

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Lessons & Learnings.

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Apple Seems To Be Exploring Releasing Smart Glasses In 2027

Upload VR

Apple seems to be exploring making smart glasses, and reportedly could ship a product in 2027. Bloomberg's Mark Gurman reports that Apple sent an email to "select employees" asking them to participate in a user study with "current market smart glasses", which likely includes the Ray-Ban Meta glasses.

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Apple Study Affirms That Women Do in Fact Have Cramps During Their Periods

GizModo VR

Apple added period-tracking to the iOS Health app and launched a clinical study into women’s health back in 2019. Now, the Apple Women’s Health Study team has some preliminary data that affirms that, yes, there is an incredible variety of period symptoms suffered by menstruating people worldwide. Read more.

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Case Study: Purina’s AR Ad Sees High-Reach Results

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at GREAT’s Shoes AR ad campaign, we’ll move on to the next case study: Purina. What are the results they’re achieving?

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Apple Period-Tracking Data Powers Large New Study on Menstrual Health

GizModo VR

A large study of women who use Apple products to track their periods might provide some insights about a common but still barely understood menstrual condition. On Monday, Harvard researchers released the latest preliminary update from their Apple Women’s Health Study.

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Apple Watch Can Detect Covid-19 a Week Early, Study Finds

GizModo VR

In the early days of the pandemic, dozens of researchers launched studies trying to see whether wearables of all sorts could potentially identify covid-19 before symptoms began. In one such study, researchers from Mount Sinai discovered that the Apple Watch was capable of detecting the onset of covid-19 up to seven… Read more.

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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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