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To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Lessons & Learnings.
To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at GREAT’s Shoes AR ad campaign, we’ll move on to the next case study: Purina. What are the results they’re achieving?
In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.
I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?
Apple MR headset may cost $2000+. The rumors about the Apple headset have started to intensify and converge on what they suggest. This week, Mr. Kuo, a popular Apple analyst, has said a few interesting predictions about the upcoming headset. Learn more (MUTEK Immersive Collection) Learn more (MUTEK Independent XR Study).
Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. The Verge) More info (Predictions for Apple at WWDC?—?Bloomberg).
From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.
The two companies have a great relationship and Apple is realizing that the fact that its headset lacking controllers is a problem for certain types of content, gaming in particular. For this reason, Apple may be working to make PSVR 2 controllers compatible with the Vision Pro. He is very positive about it to happen quite soon.
There is a lot of hype around the Apple Vision Pro. Video review I made a video of mine where I show you my full hands-on experience with the Quest Pro application that emulates the Apple Vision Pro menu and then give you my detailed opinion on it, highlighting the pros and cons. Eeeeh… not exactly. Let’s see why.
Has Apple bitten more than it could chew? A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.
Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. (Image from the web). Learn about the m**averse in Japan.
Apple added period-tracking to the iOS Health app and launched a clinical study into women’s health back in 2019. Now, the Apple Women’s Health Study team has some preliminary data that affirms that, yes, there is an incredible variety of period symptoms suffered by menstruating people worldwide. Read more.
A flurry of new job listings for Apple’s secretive ‘Technology Development Group’ suggests that the company has reached a new phase of turning its years of AR/VR R&D into actual upcoming products. However, Apple only barely dipped its toe into VR , but in recent years has become publicly silent on the subject.
In the early days of the pandemic, dozens of researchers launched studies trying to see whether wearables of all sorts could potentially identify covid-19 before symptoms began. In one such study, researchers from Mount Sinai discovered that the Apple Watch was capable of detecting the onset of covid-19 up to seven… Read more.
New Study Projects Headworn AR Revenue to Reach $17.7 But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. In addition to Apple, Microsoft has already begun to accelerate the headworn AR market. Billion by 2025.
billion humans have a haptics device in their pocket, and no one is really leveraging it,” commented Vezzoli in reference to a study by international business data firm, Statista. The timing couldn’t be better—now the technology and a consumer base exist to make Vezzoli’s dreams come true. Interhaptics is going to change that.
Now, with a new 3D scanning app you can turn the photos of the item into an AR-ready object and integrate it into the respective environment, thanks to the PhotoCatch app which uses the recently-launched Apple Object Capture photogrammetry technology. What Is Photogrammetry? How Does the PhotoCatch 3D Scanning App Work? Supported Devices.
Apple introduced the ability to track your noise level exposure on the Apple Watch back in 2019. The company also launched three clinical research studies alongside that feature, including one to examine hearing health.
It’s remarkable that with the micro OLED display that Apple uses, a single pixel of the iPhone 15 Pro Max can fit 54 Vision Pro pixels. YouTube , after the initial denial, admitted that in the future is going to launch a native app for Apple’s device. A single pixel is just the size of a blood cell!
Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation. So, this is just random hype about Apple, as usual. More info Apple releases Spatial Gallery visionOS 2.4 beta 2 is now available for Apple Vision Pro, and it brings Apples new Spatial Gallery platform.
Today during Apple’s WWDC 2022 keynote, the company announced that iOS 16 will allow users of modern iPhones to scan the shape of their ear to create more accurate spatial audio. During the WWDC 2022 keynote, Apple announced the feature as part of the forthcoming iOS 16 update which is due out later this year.
The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.
A large study of women who use Apple products to track their periods might provide some insights about a common but still barely understood menstrual condition. On Monday, Harvard researchers released the latest preliminary update from their Apple Women’s Health Study.
The study found drug-resistant strains of Candida auris on apples that had been treated with fungicides. The findings suggest that apples and other fruits dosed with these chemicals can… Read more. Recent research out of India raises concerns over the transmission risks of a harmful and hard-to-kill fungal infection.
More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.
The last six months have been filled with ups and downs for international music superstar Ariana Grande, but she's starting 2019 on a new, virtual foot, powered by Apple's iPhone TrueDepth camera. On Friday, a new Apple commercial showcased Grande's "7 Rings" single in the form of an Animoji music video. Although the.
IAB’s Zoe Soon points to Google, Apple and Facebook’s massive AR investments , which have accelerated the cultural learning curve. Meanwhile, the third myth — AR is vertical-specific — can be quickly countered with the range of applicability we’re seeing in case studies from whiskey to wall art.
Top news of the week (Image by Apple) Many people are analyzing the Apple Vision Pro… including the ones at Meta Here you are with the usual huge roundup of news about the Apple Vision Pro (a roundup in a roundup). This week both Zuck, the CEO of Meta, and Boz, the CTO of Meta, expressed their opinions on the Apple Vision Pro.
However, UCLA researchers are collaborating with Apple in a three-year study to see if gadgets can help revolutionize how depression is detected and treated. Identifying depression can be a tricky beast. Read more.
Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.
Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. The exciting news is that we have started a new tech cycle, with the combination of augmented reality , virtual reality , and artificial intelligence. I am not the only one who has identified this trend.
Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.
Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.
Apple is always coming next year, every year. To make sure that the metaverse comes in 5 to 10 years, Apple should release a product for it, so that to jumpstart its ecosystem, as it did with smartphones by launching the iPhone. For this reason, Apple is launching its AR/VR/XR headset next year, since 2015. Corollary #3.1:
More info Some articles on the metaverse As usual, let me share with you the most important stories about the M-word that I’ve found this week: A new research study confirms that we are perfectly identifiable by just how we move our head and our hands in virtual reality. This proves that Pico is currently the only reliable competitor to Meta.
New Study Projects Headworn AR Revenue to Reach $13.4 Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Billion by 2024. ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues.
With ARKit already baked into the mobile operating system of “ hundreds of millions of iPhones and iPads, ” the massive potential install base means there’s plenty of reasons for developers to start making new augmented reality apps for Apple’s App Store.
However, the study also found that over half (57%) of polled employees and over three-quarters (77%) of polled employers are interested in immersive work. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Further, these platforms are improving but a lot still have hiccups.
New Study Projects Headworn AR Revenue to Reach $13.4 Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Billion by 2024. ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues.
But in China , the government explicitly prohibits young children from spending too much time on games, and also parents pressure children to not spend too much time on games but on studying more. The Apple Vision Pro Still, I’ve met people who are developing content from Vision Pro.
Though this AR advantage is oft-cited, data points to validate it are spread out among case studies, pitch decks and conference presentations. Shopify makes it easy for its merchants to upload 3D product files in order to offer shoppers the ability to see them in AR through Apple’s QuickLook.
With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.
Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. In a piece of separate news, a study revealed that the water is wet and the fire is hot. Outstanding move.
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