AR Insider
JANUARY 12, 2021
To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Lessons & Learnings.
Upload VR
NOVEMBER 5, 2024
Apple seems to be exploring making smart glasses, and reportedly could ship a product in 2027. Bloomberg's Mark Gurman reports that Apple sent an email to "select employees" asking them to participate in a user study with "current market smart glasses", which likely includes the Ray-Ban Meta glasses.
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AR Insider
NOVEMBER 10, 2020
To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at GREAT’s Shoes AR ad campaign, we’ll move on to the next case study: Purina. What are the results they’re achieving?
GizModo VR
MARCH 9, 2021
Apple added period-tracking to the iOS Health app and launched a clinical study into women’s health back in 2019. Now, the Apple Women’s Health Study team has some preliminary data that affirms that, yes, there is an incredible variety of period symptoms suffered by menstruating people worldwide. Read more.
GizModo VR
FEBRUARY 28, 2022
A large study of women who use Apple products to track their periods might provide some insights about a common but still barely understood menstrual condition. On Monday, Harvard researchers released the latest preliminary update from their Apple Women’s Health Study.
GizModo VR
FEBRUARY 11, 2021
In the early days of the pandemic, dozens of researchers launched studies trying to see whether wearables of all sorts could potentially identify covid-19 before symptoms began. In one such study, researchers from Mount Sinai discovered that the Apple Watch was capable of detecting the onset of covid-19 up to seven… Read more.
The Ghost Howls
JUNE 5, 2023
I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?
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