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To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Lessons & Learnings.
To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at GREAT’s Shoes AR ad campaign, we’ll move on to the next case study: Purina. What are the results they’re achieving?
In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.
I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?
The two companies have a great relationship and Apple is realizing that the fact that its headset lacking controllers is a problem for certain types of content, gaming in particular. For this reason, Apple may be working to make PSVR 2 controllers compatible with the Vision Pro. He is very positive about it to happen quite soon.
From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.
My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.
There is a lot of hype around the Apple Vision Pro. Video review I made a video of mine where I show you my full hands-on experience with the Quest Pro application that emulates the Apple Vision Pro menu and then give you my detailed opinion on it, highlighting the pros and cons. Eeeeh… not exactly. Let’s see why.
Has Apple bitten more than it could chew? A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.
Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, bringing many quality-of-life improvements. More info (VisionOS 1.1)
Apple added period-tracking to the iOS Health app and launched a clinical study into women’s health back in 2019. Now, the Apple Women’s Health Study team has some preliminary data that affirms that, yes, there is an incredible variety of period symptoms suffered by menstruating people worldwide. Read more.
A flurry of new job listings for Apple’s secretive ‘Technology Development Group’ suggests that the company has reached a new phase of turning its years of AR/VR R&D into actual upcoming products. However, Apple only barely dipped its toe into VR , but in recent years has become publicly silent on the subject.
In the early days of the pandemic, dozens of researchers launched studies trying to see whether wearables of all sorts could potentially identify covid-19 before symptoms began. In one such study, researchers from Mount Sinai discovered that the Apple Watch was capable of detecting the onset of covid-19 up to seven… Read more.
New Study Projects Headworn AR Revenue to Reach $17.7 But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. In addition to Apple, Microsoft has already begun to accelerate the headworn AR market. Billion by 2025.
It’s remarkable that with the micro OLED display that Apple uses, a single pixel of the iPhone 15 Pro Max can fit 54 Vision Pro pixels. YouTube , after the initial denial, admitted that in the future is going to launch a native app for Apple’s device. A single pixel is just the size of a blood cell!
billion humans have a haptics device in their pocket, and no one is really leveraging it,” commented Vezzoli in reference to a study by international business data firm, Statista. The timing couldn’t be better—now the technology and a consumer base exist to make Vezzoli’s dreams come true. Interhaptics is going to change that.
Now, with a new 3D scanning app you can turn the photos of the item into an AR-ready object and integrate it into the respective environment, thanks to the PhotoCatch app which uses the recently-launched Apple Object Capture photogrammetry technology. What Is Photogrammetry? How Does the PhotoCatch 3D Scanning App Work? Supported Devices.
Today during Apple’s WWDC 2022 keynote, the company announced that iOS 16 will allow users of modern iPhones to scan the shape of their ear to create more accurate spatial audio. During the WWDC 2022 keynote, Apple announced the feature as part of the forthcoming iOS 16 update which is due out later this year.
Apple introduced the ability to track your noise level exposure on the Apple Watch back in 2019. The company also launched three clinical research studies alongside that feature, including one to examine hearing health.
A large study of women who use Apple products to track their periods might provide some insights about a common but still barely understood menstrual condition. On Monday, Harvard researchers released the latest preliminary update from their Apple Women’s Health Study.
Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation. So, this is just random hype about Apple, as usual. More info Apple releases Spatial Gallery visionOS 2.4 beta 2 is now available for Apple Vision Pro, and it brings Apples new Spatial Gallery platform.
Unless there is an Apple drawn on it, of course. They are just meant to see phone notifications and make photos and videos; this is not something for which people would spend $1000 on top of their phone. So, apart from the fans of Meta and the hard tech enthusiasts, who does usually buy very expensive devices in the early stages?
Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.
Top news of the week (Image by Apple) Many people are analyzing the Apple Vision Pro… including the ones at Meta Here you are with the usual huge roundup of news about the Apple Vision Pro (a roundup in a roundup). This week both Zuck, the CEO of Meta, and Boz, the CTO of Meta, expressed their opinions on the Apple Vision Pro.
The last six months have been filled with ups and downs for international music superstar Ariana Grande, but she's starting 2019 on a new, virtual foot, powered by Apple's iPhone TrueDepth camera. On Friday, a new Apple commercial showcased Grande's "7 Rings" single in the form of an Animoji music video. Although the.
Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. For a full list of Apple’s VR plans, we listed out 10 of them back in February.
IAB’s Zoe Soon points to Google, Apple and Facebook’s massive AR investments , which have accelerated the cultural learning curve. Meanwhile, the third myth — AR is vertical-specific — can be quickly countered with the range of applicability we’re seeing in case studies from whiskey to wall art.
Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.
However, UCLA researchers are collaborating with Apple in a three-year study to see if gadgets can help revolutionize how depression is detected and treated. Identifying depression can be a tricky beast. Read more.
Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.
With ARKit already baked into the mobile operating system of “ hundreds of millions of iPhones and iPads, ” the massive potential install base means there’s plenty of reasons for developers to start making new augmented reality apps for Apple’s App Store.
In order to be eligible to enroll in this major, students should minor in either business or communication studies. The McClure School’s graduates are now working for top companies that develop immersive experiences, such as Electronic Arts, Ubisoft, Unity, Apple, and Google. Who Can Enroll in the New VRGD Program?
However, the study also found that over half (57%) of polled employees and over three-quarters (77%) of polled employers are interested in immersive work. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Further, these platforms are improving but a lot still have hiccups.
Companies like HTC, Oculus (Meta), and Apple will continue to innovate and launch devices equipped with the latest technological developments. See Also: Zakeke Releases Study on VR and AR Retail, Launches New Web Viewer Tool. And, according to Grand View Research, a market research company, it is one of the fastest-growing markets.
New Study Projects Headworn AR Revenue to Reach $13.4 Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Billion by 2024. ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues.
New Study Projects Headworn AR Revenue to Reach $13.4 Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Billion by 2024. ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues.
Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. In a piece of separate news, a study revealed that the water is wet and the fire is hot. Outstanding move.
More info Some new leaks on the Apple Vision Pro This has been a quite positive week to discover news about the Apple Vision Pro, thanks to a few leaks about it. My thoughts and prayers go to the dev team that violated the NDA of the Apple Vision Pro: Apple will find them and sue them to hell. RIP Kinect, again.
Though this AR advantage is oft-cited, data points to validate it are spread out among case studies, pitch decks and conference presentations. Shopify makes it easy for its merchants to upload 3D product files in order to offer shoppers the ability to see them in AR through Apple’s QuickLook.
Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. If Google and Apple are working on AR maps here in the west, the giant Huawei is doing in the same in China. Image by Acer).
Mark Gurman in his latest update confirmed that Apple will announce its Reality Pro headset in Spring , give more details about its development practices during WWDC, and then release the device during the autumn. The new report regards other devices in the work at Apple. But this is something that we already knew.
Disney has released an album of lo-fi instrumental covers of some of their classic songs, creating a collection of nostalgic beats for you to relax/study to.
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