The Ghost Howls

JANUARY 13, 2021

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. For who wasn’t doing AR at that time: Metaio had an amazing SDK for phone-based AR, but then it got acquired by Apple and it disappeared from the market. Since I loved gaming (who doesn’t love gaming?),

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Virtual Reality Unity Course AR 516

The Ghost Howls

MARCH 11, 2025

Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation. So, this is just random hype about Apple, as usual. More info Apple releases Spatial Gallery visionOS 2.4 beta 2 is now available for Apple Vision Pro, and it brings Apples new Spatial Gallery platform.

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Samsung Gaming Simulation Sony 319

The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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Google Oculus AR Unity 491

ARPost

OCTOBER 9, 2021

In order to be eligible to enroll in this major, students should minor in either business or communication studies. The McClure School’s graduates are now working for top companies that develop immersive experiences, such as Electronic Arts, Ubisoft, Unity, Apple, and Google. Who Can Enroll in the New VRGD Program?

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Ohio Virtual Reality Gaming Michigan 432

AR Insider

JULY 9, 2021

IAB’s Zoe Soon points to Google, Apple and Facebook’s massive AR investments , which have accelerated the cultural learning curve. Game engines such as Unity have driven these prices down in terms of 3D creation and application. Web AR: Best Practices & Case Studies. Either way, AR won’t break the bank.

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AR Case Study Retail Study 388

The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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Apple AR Microsoft Magic Leap 312

The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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Google Samsung Apple Virtual Reality 542

The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. If you are a Unity developer like me, don’t forget to subscribe to the Unity 2022 Beta dedicated to Vision OS.

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Unity Retail Eye Tracking Simulation 372

The Ghost Howls

FEBRUARY 19, 2024

Top news of the week (Image by Apple) Many people are analyzing the Apple Vision Pro… including the ones at Meta Here you are with the usual huge roundup of news about the Apple Vision Pro (a roundup in a roundup). This week both Zuck, the CEO of Meta, and Boz, the CTO of Meta, expressed their opinions on the Apple Vision Pro.

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San Diego Apple Hand tracking Simulation 426

The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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Unreal Apple Government Oculus 509

The Ghost Howls

SEPTEMBER 27, 2022

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Rec Room announces Rec Room Studio. Some news on the metaverse.

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Magic Leap Unity Video Machine Learning 544

The Ghost Howls

JANUARY 23, 2023

Mark Gurman in his latest update confirmed that Apple will announce its Reality Pro headset in Spring , give more details about its development practices during WWDC, and then release the device during the autumn. The new report regards other devices in the work at Apple. But this is something that we already knew.

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Microsoft Survey Apple Sony 412

ARPost

JULY 15, 2021

Curated by the analyst, writer, and venture capitalist Mathew Ball and partners, the index includes companies like Cloudflare, Nvidia, Qualcomm, and Unity. This is particularly true in the case of seemingly absent industry players like Apple. While people would like to invest in “the metaverse” that’s not really possible.

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Groups Hardware Wearables Augmented Reality 441

The Ghost Howls

MARCH 27, 2023

Of course, Epic is completely against Apple and its vision of its own walled garden. Epic also announced a few interesting things, like a tool to record facial animations for MetaHumans that run on an iPhone; and Fab, the Unreal version of the Unity Asset Store, where the developers can find many tools and multimedia elements put on sale.

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Razer HTC Apple Ukraine 386

The Ghost Howls

SEPTEMBER 26, 2023

The “Applification” The Apple Vision Pro Since Meta is scared by Apple, I’m sure that Zuck will try to copy the same use cases Apple showed for its Vision Pro. Probably some big companies will talk about some important case study where they used thousands of Quest and increased their productivity.

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Data AR Apple Case Study 428

Road to VR

OCTOBER 19, 2023

The emulation tool can take these files, and spawn several rooms next to each other directly in the Unity editor. A custom tool built in Unity spawns several rooms side by side in an orthographic view, showing how a certain level in Laser Dance would look in different room layouts. Do You Need to Build Custom Tools?

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Tools Data Examples Unity 363

The Ghost Howls

APRIL 20, 2020

I think the battle with Apple has just begun. Mozilla updates its Unity WebVR exporter. Two years ago, I reviewed on this blog a Unity plugin that Mozilla had released in beta to let you create WebVR experiences from your Unity projects. Why does this matter? This prevents many developers from creating WebXR apps.

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Oculus AR Unity Machine Learning 264

AR Insider

JANUARY 7, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. Though the successful case studies get disproportionate attention, panning back to the larger market’s resistance is required for a full view. But there are also confidence signals. billion in 2020.

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Industry AR Case Study Tips 195

ARPost

MAY 5, 2021

Retention can be improved when focus is improved, which headsets can also help with, according to Esther Tang, a graduate student in UX studying XR at the University of Michigan. “[In You’re not seeing the stores in the same way that Apple and Google have their app stores,” said Moynihan.

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Education Michigan Data Immersion 350

The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? I’ve studied at important universities like UC Berkeley, and I’ve worked on many technical projects (for work or personal interest) in electronics, optics, brain-machine interface , natural language processing, etc…. Hello Kelly!

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AR China Augmented Reality Technology 540

The Ghost Howls

MARCH 1, 2021

The new VR headset enhances everything from resolution and field of view to tracking and input ; It will connect to PS5 with a single cord to simplify setup and improve ease-of-use while enabling a high-fidelity visual experience; It will feature controllers carefully studied for VR. Qualcomm announces AR Smart Viewer reference design.

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Sony Oculus Unity AR 412

ARPost

JUNE 11, 2021

Also on the panel were Unity Enterprise Solutions Executive Elizabeth Baron, Holo-Light CMO and co-founder Luis Bollinger, XR Strategist Catherine Henry of MediaMonks, and 8th Wall founder and CEO Erik Murphy-Chutorian. “An See Also: New Extended Reality Study: Bright Future for Immersive Technology in Europe.

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Asia Hardware AR Technology 243

The Ghost Howls

SEPTEMBER 3, 2020

In 2015 my girlfriend came with a Cardboard and with no experience with Unity I created my first 360 photo which I’ve shown to my manger. In 2018 we did a case study where people were invited to use virtual reality in a BYOD (Bring Your Own Device) fashion. How do you imagine the Apple Glasses?

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AR How To 360 Video Training 420

The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Unity Reflect its a great XR tool for enterprise customers.

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Course Magic Leap AR Oculus 321

ARVR

APRIL 9, 2021

Recent studies indicate that buyers give higher value to products and brands with AR. It is available at the Apple Developer website under the Applications tab. It is an answer to Apple’s ARKit. Just like ARKit, ARCore can work with Java/OpenGL, Unity, and Unreal. MarketsandMarkets forecasts a stunning USD 77.0

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Augmented Reality Software AR Unity 130

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014.

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China Industry Government Hardware 389

The Ghost Howls

APRIL 3, 2025

Eventually, that company was acquired by Apple and became the foundation for the ARKit team , so that was a nice closure. Of course, we all know Unity, but there’s a whole set of new tools that have been developed to help game developers make their games better. We felt we needed to get together and have some event.

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Course Gaming Industry Groups 311

Robert Scoble

JANUARY 11, 2022

Go back and really study how things work without bringing your biases to the table and then come up with new products and services that help you do that task better. Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. Steve Jobs went further.

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Apple Study Augmented Reality Unity 70

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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AR Magic Leap Unity Augmented Reality 78

XR Today - Mixed Reality tag

MAY 24, 2023

Meta’s venture into the Metaverse is an empirical study from which the entire industry can learn, not a failure. Imagine an internet where only Apple computers can connect to the web. Unity has also joined in on the industrial metaverse to deliver tangible results. The Death of the Consumer Metaverse?

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Industry Technology Microsoft Tools 142

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I've been a Unity user forever. Alan: And then they ask their tech teams and they're like, "does anybody know Unity?"

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AR Magic Leap Unity Augmented Reality 60

XR Today - Mixed Reality tag

DECEMBER 14, 2022

Allen discussed the benefits of immersive learning platforms, citing a company study on the return on investment (ROI) for clients via VR training. The six interviewees shared with XR Today their greatest takeaways from the global XR industry, challenges and hopes for the industry, and analysis of the future of the Metaverse.

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Miami Industry Training Technology 118

XR for Business Podcast

NOVEMBER 20, 2019

And as you may know, the military, a lot of the technologies we use today have evolved from there, so for example, the Internet, GPS, even Siri for your iPhone originally came from SRI, which is right down the road from us in Princeton, developed there and Apple bought it off them. We have a Unity SDK. We have an Unreal engine SDK.

AR 78

AR Software Industry Healthcare 78

XR for Business Podcast

NOVEMBER 20, 2019

And as you may know, the military, a lot of the technologies we use today have evolved from there, so for example, the Internet, GPS, even Siri for your iPhone originally came from SRI, which is right down the road from us in Princeton, developed there and Apple bought it off them. We have a Unity SDK. We have an Unreal engine SDK.

AR 78

AR Software Industry Healthcare 78

XR for Business Podcast

JUNE 18, 2019

I think that the new generation of talent — say if you were studying right now — creative developer, understanding… I mean, these don’t necessarily all require Unity or Unreal, which are the software programs — the game engines — that often power a lot of this interactivity and experience. Rori: Yeah.

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Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

I think that the new generation of talent — say if you were studying right now — creative developer, understanding… I mean, these don’t necessarily all require Unity or Unreal, which are the software programs — the game engines — that often power a lot of this interactivity and experience. Rori: Yeah.

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Strategy Augmented Reality Machine Learning AR 78