AR Insider

AUGUST 26, 2021

But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.

AR 459

AR San Francisco Wearables Apple 459

The Ghost Howls

JANUARY 23, 2023

Mark Gurman in his latest update confirmed that Apple will announce its Reality Pro headset in Spring , give more details about its development practices during WWDC, and then release the device during the autumn. The new report regards other devices in the work at Apple. Take the survey before it closes, on February 3rd.

Microsoft 409

Microsoft Survey Apple Sony 409

Road to VR

MAY 3, 2024

To eliminate the growth of the Steam population as variable, Road to VR maintains a model, based on the historical Steam Survey data along with official data points directly from Valve and Steam, which aims to correct for Steam’s changing population and estimate the actual count—not the percent—of headsets being used on Steam.

Trends 363

Trends Survey Data Apple 363

XR Today - Virtual Reality

AUGUST 9, 2024

Reports highlight how companies leveraging web3 assets such as cryptocurrencies, non-fungible tokens, and other blockchain assets claim that opening virtual bank accounts is “extremely hard,” as a survey created by Kit-Chong’s team reported. The launch makes it one of the first banks globally to feature on Apple’s VisionOS.

Survey 301

Survey Real Estate Groups Data 301

The Ghost Howls

MARCH 11, 2025

Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation. So, this is just random hype about Apple, as usual. More info Apple releases Spatial Gallery visionOS 2.4 beta 2 is now available for Apple Vision Pro, and it brings Apples new Spatial Gallery platform.

Samsung 315

Samsung Gaming Simulation Sony 315

ARPost

JULY 10, 2020

Marketers and analysts might argue that comparing these types of units to standard display advertising isn’t an apples-to-apples comparison, but we’d argue they are wrong. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. How do you best utilize a platform like this?

Google 466

Google Real Estate Strategy AR 466

AR Insider

AUGUST 7, 2020

We’re also tracking Apple and Google moves that signal AR commerce’s likely web-based orientation. But a separate set of insights flows from its survey research. In partnership with Thrive Analytics, it fields an annual survey of more than 1,000 U.S. Lastly, what verticals will be most adaptive to AR commerce?

AR 395

AR Survey Retail Trends 395

AR Insider

SEPTEMBER 11, 2020

We’re also tracking Apple and Google moves that signal AR commerce’s likely web-based orientation. But a separate set of insights flows from its survey research. In partnership with Thrive Analytics, it fields an annual survey of 1,000+ U.S. As for channels, it’s a mix of social, visual search, apps and Web AR.

Retail 361

Retail Survey AR Trends 361

The Ghost Howls

MAY 10, 2021

The Epic vs Apple trial makes interesting documents come to light. The Epic vs Apple battle over Fortnite and the 30% cut on all the transactions on the Apple Store has just had its first round, and thanks to it, many secretive documents have come to light. Apple continues its investments in AR. Take the survey!

HTC 442

HTC Apple Eye Tracking AR 442

Road to VR

DECEMBER 1, 2017

According to the just-released November figures from Steam’s Hardware & Software Survey, the HTC Vive has scraped its way back from nearly losing the majority market share of VR headsets in use on Steam last month, finally ending a months long streak of Rift marketshare gains on the platform. Participation in the survey is optional.

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Survey Hardware Software Data 277

Slashgear

JULY 15, 2022

We surveyed 620 people to find the Apple products customers would least likely purchase, and the answer might surprise you.

Apple 146

Apple Survey Technology 146

AR Insider

JULY 9, 2020

Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave III of its annual consumer survey report. Working with consumer survey specialist Thrive Analytics , it wrote questions to be fielded to 1000 U.S. The single leading format in this survey (51%) is what we call “AR-as-a-feature.”

AR 295

AR Survey Data Trends 295

Hypergrid Business

SEPTEMBER 20, 2019

By comparison, only 24 percent are reporting strong growth for consumer virtual reality, and only 31 percent say the same for consumer augmented reality and mixed reality technology, according to a survey of hundreds of businesses released this month by VR Intelligence. Image courtesy VR Intelligence.). Image courtesy VR Intelligence.).

Survey 114

Survey San Francisco Augmented Reality Virtual Reality 114

The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

AR 424

AR Apple Unity Ukraine 424

AR Insider

MARCH 10, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. After covering the ‘What, When & Why’ of Apple’s AR play, what about the “here and now” AR Opportunity? This is true if counting Apple (ARkit) and Google (ARcore) compatibility. 334 Million-Strong.

AR 374

AR Apple China Survey 374

AR Insider

NOVEMBER 11, 2020

Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Research includes monthly narrative reports, market- sizing forecasts, consumer survey data and multimedia, all housed in a robust intelligence vault.

AR 372

AR San Francisco Survey Study 372

AR Insider

JANUARY 1, 2021

Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Research includes monthly narrative reports, market- sizing forecasts, consumer survey data and multimedia, all housed in a robust intelligence vault.

AR 369

AR Survey Study Data 369

VRScout

JUNE 29, 2019

Simply download the app from Apple’s App store and launch when complete. A recent Gartner survey shows that 100 million consumers will move to online, as well as in-store, AR shopping experiences by 2020; it has been reported that 46 percent of retail stores plan on using AR or VR as part of their customer experience by the same year.

AR 352

AR Survey Apple Retail 352

AR Insider

OCTOBER 5, 2020

Admittedly, comparing a VR headset to traditional gaming consoles isn’t exactly apples-to-apples, but it’s an adjacent product class as a proxy for Quest 2’s demand signals. Of course, in any apples-to-apples comparisons to other VR headsets, Quest 2 has undercut them significantly.

Data 317

Data Apple Survey AR 317

AR Insider

FEBRUARY 3, 2021

In a SYKES survey of 3,000 adults, 11 percent report using touchless payments like PayPal, Apple Pay, or Venmo for the first time in 2020. 37 percent of respondents to the same survey ordered groceries online for the first time. More importantly, the survey indicates sustained adoption of touchless tech and transactions.

Technology 322

Technology Retail Survey AR 322

The Ghost Howls

JANUARY 29, 2025

More info (Fitness Fables) More info (FlatOut VR) More info (Path of FuryEpisode I: Tetsuos Tower) More info (Elsewhere Electric) More info (The SmurfsFlower Defense) More info (Crysis) Other news According to a survey by a GDC, 35% of game developers are somehow also working with XR Learn more Students and teachers can now get Snap Spectacles for (..)

Google 443

Google HTC Samsung Machine Learning 443

XR Today - Mixed Reality tag

JULY 9, 2024

However, the report noted that as sales declined, the average selling price increased by over $1000, partly due to Apple Vision Pro. Apple Vision Pro Driving Sales Prices Ramon T. The report also showed how Apple has quickly advanced to the second top-selling vendor, overtaking industry veterans such as ByteDance, Xreal, and HTC.

HTC 132

HTC Apple AR Survey 132

The Ghost Howls

DECEMBER 4, 2023

More info (Varjo launches XR-4 headset) More info (Varjo’s launch on Road To VR) More info (Varjo opens up waiting list for consumers) Other relevant news Quest 3 is selling well, but Quest 2 much better Quest 3 sales are not going bad, and the headset, after Black Friday , has now already 5% of the shares of devices on the SteamVR survey.

Unity 409

Unity Arizona Ukraine HTC 409

Voices of VR

JANUARY 29, 2025

I sat down with Kadel to get a survey of some of the spatial audio formats and […] Oliver Kadel's 1618 Digital specializes in spatial audio sound design and engineering across linear immersive storytelling and interactive immersive experiences.

Survey 40

Survey Augmented Reality Study Trends 40

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. If Google and Apple are working on AR maps here in the west, the giant Huawei is doing in the same in China. Image by Acer).

Augmented Reality 466

Augmented Reality Virtual Reality Apple Tools 466

Tech Trends VR

APRIL 9, 2018

We saw in our latest consumer survey that virtual tourism, remote participation in events such as music concerts, and virtual social interactions are all emerging as further uses for virtual reality. “There’s a growing array of exciting new content being developed. billion in 2022. billion Click To Tweet.

AR 317

AR Augmented Reality Virtual Reality Trends 317

AR Insider

AUGUST 21, 2019

In fact, the path to audio AR is already materializing, considering a quickly growing hardware base such as Apple Airpods. It’s a key piece of the wearables suite that we believe is central to Apple’s succession plan for the maturing iPhone. These are models supported by our consumer AR survey.

AR 388

AR Wearables Survey Apple 388

XR Today - Virtual Reality

JUNE 1, 2022

Genius also provides aspherical lenses for the PSVR 2 device, and Ming-Chi Kuo states that Genius is working with other extended reality (XR) clients, including Apple. The partnership allows workforces to conduct high-quality data surveys or digitise real-world objects and structures.

Sony 246

Sony Eye Tracking Survey Unreal 246

GizModo VR

AUGUST 24, 2021

Will Apple be the next front in the tech labor movement? In tandem with an informal pay transparency survey, a group of employees posted a website on Monday for #AppleToo , an initiative devoted to collecting stories from Apple workers, from retail to corporate, and address an alleged pattern of discrimination. Read more.

Apple 98

Apple Survey Retail Groups 98

AR Insider

JULY 9, 2021

Specifically, LoopMe’s Christina Park cites her company’s survey data that show that almost 20 percent of consumers are more likely to pay attention to interactive ads, and 40% find AR try-ons useful. Starting with AR’s fad label, this myth can be dispelled by consumer sentiments.

AR 388

AR Case Study Retail Study 388

ARVR

APRIL 29, 2022

Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave V of its annual consumer survey report. Working with consumer survey specialist Thrive Analytics , it wrote questions to be fielded to 102,000+ U.S. That leaves two formats seen in these survey results?—?one

AR 208

AR Survey Trends Virtual Reality 208

XR Today - Mixed Reality tag

JULY 23, 2024

UK bank NatWest has announced that its retail banking app is now available on Apple’s Vision Pro. The launch makes it one of the first banks globally to feature on Apple’s VisionOS, NatWest said, marking a significant step in the adoption of spatial computing in the financial services sector.

Apple 119

Apple Retail Eye Tracking Survey 119

Hypergrid Business

JUNE 26, 2023

New research reports and surveys released this month show that interest in virtual and augmented reality is continuing to drop. The survey didn’t ask if they did those things on a regular basis, or tried them once and stopped. According to a YouGov survey , 45 percent of J. (Image by Maria Korolov via Midjourney.)

Data 145

Data Survey Real Estate Augmented Reality 145

XR Today - Augmented Reality tag

OCTOBER 11, 2024

In the State of XR 2024 report, respondents exclaimed their preferences for two major vendors: Meta at 56% and Apple at 38%. Take part in the next XR Today survey. Companies at all levels are providing crucial value to the industry on the whole, especially at this stage of XR’s lifespan.

India 112

India Industry Data Hardware 112

Tech Trends VR

AUGUST 1, 2018

A survey by the Harvard Business Review and Microsoft shows that most companies are embracing immersive tech as a key part of their strategy. 68 percent of respondents in a recent Microsoft survey expressed confidence that mixed reality would play an important role in achieving their companies’ strategic goals Click To Tweet.

Survey 168

Survey Microsoft Magic Leap Trends 168

AR Insider

JULY 22, 2019

Apple has a pretty definitive market share lead so far. Its survey data also indicate that Apple is the consumer favorite, and it’s previous estimates peg Apple’s hearable market share at 60 percent. billion by 2023 (see below)* And like the above estimates, Apple will hold a market share lead with $17.9

Data 171

Data Wearables Apple Hardware 171

The Ghost Howls

NOVEMBER 21, 2023

One of the consequences of the launch of Unity 6 is that Unity also finally released to the public the Unity beta package to develop for VisionOS, so that finally all of us Unity developers can start developing for the Apple Vision Pro, trying our prototypes on the emulator. Great job, Vuzix.

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Unity Microsoft Machine Learning Video 440