The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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Apple Survey Machine Learning AR 357

The Ghost Howls

JANUARY 30, 2023

I’ve read a lot of articles and XR news this week, but actually, at the end of the day, nothing relevant has happened, except for the usual rumor about Apple… so you can close this roundup now… no ok, I’m kidding! This doesn’t sound to me very “Apple”. And by the way, on the personal side, things are going well for me!

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Apple Hand tracking Ukraine AR 421

The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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China Apple Ukraine Course 441

AR Insider

AUGUST 20, 2020

In a recent SYKES’ survey of 3,000 adults,11 percent report using touchless payments like PayPal, Apple Pay or Venmo for the first time in the last five months. More importantly, the survey indicates sustained adoption of touchless tech and transactions.

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AR Retail Survey Trends 545

AR Insider

AUGUST 26, 2021

But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.

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AR San Francisco Wearables Apple 456

The Ghost Howls

JANUARY 23, 2023

Mark Gurman in his latest update confirmed that Apple will announce its Reality Pro headset in Spring , give more details about its development practices during WWDC, and then release the device during the autumn. The new report regards other devices in the work at Apple. Take the survey before it closes, on February 3rd.

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Microsoft Survey Apple Sony 397

The Ghost Howls

MARCH 11, 2025

Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation. So, this is just random hype about Apple, as usual. More info Apple releases Spatial Gallery visionOS 2.4 beta 2 is now available for Apple Vision Pro, and it brings Apples new Spatial Gallery platform.

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Samsung Gaming Simulation Sony 305

Road to VR

MAY 3, 2024

To eliminate the growth of the Steam population as variable, Road to VR maintains a model, based on the historical Steam Survey data along with official data points directly from Valve and Steam, which aims to correct for Steam’s changing population and estimate the actual count—not the percent—of headsets being used on Steam.

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Trends Survey Data Apple 360

XR Today - Virtual Reality

AUGUST 9, 2024

Reports highlight how companies leveraging web3 assets such as cryptocurrencies, non-fungible tokens, and other blockchain assets claim that opening virtual bank accounts is “extremely hard,” as a survey created by Kit-Chong’s team reported. The launch makes it one of the first banks globally to feature on Apple’s VisionOS.

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Survey Real Estate Groups Data 296

ARPost

JULY 10, 2020

Marketers and analysts might argue that comparing these types of units to standard display advertising isn’t an apples-to-apples comparison, but we’d argue they are wrong. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. How do you best utilize a platform like this?

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Google Real Estate Strategy AR 466

AR Insider

AUGUST 7, 2020

We’re also tracking Apple and Google moves that signal AR commerce’s likely web-based orientation. But a separate set of insights flows from its survey research. In partnership with Thrive Analytics, it fields an annual survey of more than 1,000 U.S. Lastly, what verticals will be most adaptive to AR commerce?

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AR Survey Retail Trends 400

AR Insider

SEPTEMBER 11, 2020

We’re also tracking Apple and Google moves that signal AR commerce’s likely web-based orientation. But a separate set of insights flows from its survey research. In partnership with Thrive Analytics, it fields an annual survey of 1,000+ U.S. As for channels, it’s a mix of social, visual search, apps and Web AR.

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Retail Survey AR Trends 370

The Ghost Howls

SEPTEMBER 13, 2021

Facebook has always had the problem of distribution of its hardware (Apple has its stores, for instance, Facebook has not), and with this partnership, it immediately has the opportunity to showcase this and its future devices in all glasses shops thanks to Luxottica. Apple Event is tomorrow 14th September. Other relevant news.

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Apple AR Video Survey 357

The Ghost Howls

MAY 10, 2021

The Epic vs Apple trial makes interesting documents come to light. The Epic vs Apple battle over Fortnite and the 30% cut on all the transactions on the Apple Store has just had its first round, and thanks to it, many secretive documents have come to light. Apple continues its investments in AR. Take the survey!

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HTC Apple AR Eye Tracking 442

Slashgear

JULY 15, 2022

We surveyed 620 people to find the Apple products customers would least likely purchase, and the answer might surprise you.

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Apple Survey Technology 146

Hypergrid Business

SEPTEMBER 20, 2019

By comparison, only 24 percent are reporting strong growth for consumer virtual reality, and only 31 percent say the same for consumer augmented reality and mixed reality technology, according to a survey of hundreds of businesses released this month by VR Intelligence. Image courtesy VR Intelligence.). Image courtesy VR Intelligence.).

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Survey San Francisco Augmented Reality Virtual Reality 114

AR Insider

NOVEMBER 11, 2020

Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Research includes monthly narrative reports, market- sizing forecasts, consumer survey data and multimedia, all housed in a robust intelligence vault.

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AR San Francisco Survey Study 379

Road to VR

DECEMBER 1, 2017

According to the just-released November figures from Steam’s Hardware & Software Survey, the HTC Vive has scraped its way back from nearly losing the majority market share of VR headsets in use on Steam last month, finally ending a months long streak of Rift marketshare gains on the platform. Participation in the survey is optional.

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Survey Hardware Software Data 256

AR Insider

MARCH 10, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. After covering the ‘What, When & Why’ of Apple’s AR play, what about the “here and now” AR Opportunity? This is true if counting Apple (ARkit) and Google (ARcore) compatibility. 334 Million-Strong.

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AR Apple China Survey 375

The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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AR Apple Unity Ukraine 420

AR Insider

OCTOBER 5, 2020

Admittedly, comparing a VR headset to traditional gaming consoles isn’t exactly apples-to-apples, but it’s an adjacent product class as a proxy for Quest 2’s demand signals. Of course, in any apples-to-apples comparisons to other VR headsets, Quest 2 has undercut them significantly.

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Data Apple Survey AR 325

AR Insider

JANUARY 1, 2021

Consumer AR meanwhile trails in revenue, as the technology isn’t yet stylistically viable for consumer markets – a factor that could flip with Apple’s projected market entrance. Research includes monthly narrative reports, market- sizing forecasts, consumer survey data and multimedia, all housed in a robust intelligence vault.

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AR Survey Study Data 370

VRScout

JUNE 29, 2019

Simply download the app from Apple’s App store and launch when complete. A recent Gartner survey shows that 100 million consumers will move to online, as well as in-store, AR shopping experiences by 2020; it has been reported that 46 percent of retail stores plan on using AR or VR as part of their customer experience by the same year.

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AR Survey Apple Retail 352

AR Insider

FEBRUARY 3, 2021

In a SYKES survey of 3,000 adults, 11 percent report using touchless payments like PayPal, Apple Pay, or Venmo for the first time in 2020. 37 percent of respondents to the same survey ordered groceries online for the first time. More importantly, the survey indicates sustained adoption of touchless tech and transactions.

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Technology Retail Survey AR 333

The Ghost Howls

SEPTEMBER 20, 2021

Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI. Apple Event was not about AR, like, at all.

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AR Nigeria Apple Oculus 542

The Ghost Howls

JANUARY 29, 2025

More info (Fitness Fables) More info (FlatOut VR) More info (Path of FuryEpisode I: Tetsuos Tower) More info (Elsewhere Electric) More info (The SmurfsFlower Defense) More info (Crysis) Other news According to a survey by a GDC, 35% of game developers are somehow also working with XR Learn more Students and teachers can now get Snap Spectacles for (..)

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HTC Google Samsung Machine Learning 434

XR Today - Mixed Reality tag

JULY 9, 2024

However, the report noted that as sales declined, the average selling price increased by over $1000, partly due to Apple Vision Pro. Apple Vision Pro Driving Sales Prices Ramon T. The report also showed how Apple has quickly advanced to the second top-selling vendor, overtaking industry veterans such as ByteDance, Xreal, and HTC.

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HTC Apple AR Survey 131

The Ghost Howls

DECEMBER 4, 2023

More info (Varjo launches XR-4 headset) More info (Varjo’s launch on Road To VR) More info (Varjo opens up waiting list for consumers) Other relevant news Quest 3 is selling well, but Quest 2 much better Quest 3 sales are not going bad, and the headset, after Black Friday , has now already 5% of the shares of devices on the SteamVR survey.

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Unity Arizona Ukraine HTC 400

Voices of VR

JANUARY 29, 2025

I sat down with Kadel to get a survey of some of the spatial audio formats and […] Oliver Kadel's 1618 Digital specializes in spatial audio sound design and engineering across linear immersive storytelling and interactive immersive experiences.

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Survey Augmented Reality Study Trends 40

Tech Trends VR

APRIL 9, 2018

We saw in our latest consumer survey that virtual tourism, remote participation in events such as music concerts, and virtual social interactions are all emerging as further uses for virtual reality. “There’s a growing array of exciting new content being developed. billion in 2022. billion Click To Tweet.

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AR Augmented Reality Virtual Reality Trends 317

AR Insider

AUGUST 21, 2019

In fact, the path to audio AR is already materializing, considering a quickly growing hardware base such as Apple Airpods. It’s a key piece of the wearables suite that we believe is central to Apple’s succession plan for the maturing iPhone. These are models supported by our consumer AR survey.

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AR Wearables Survey Apple 390

XR Today - Virtual Reality

JUNE 1, 2022

Genius also provides aspherical lenses for the PSVR 2 device, and Ming-Chi Kuo states that Genius is working with other extended reality (XR) clients, including Apple. The partnership allows workforces to conduct high-quality data surveys or digitise real-world objects and structures.

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Sony Eye Tracking Survey Unreal 246

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. If Google and Apple are working on AR maps here in the west, the giant Huawei is doing in the same in China. Image by Acer).

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Augmented Reality Virtual Reality Apple Tools 455

The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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Apple AR Oculus Augmented Reality 193

GizModo VR

AUGUST 24, 2021

Will Apple be the next front in the tech labor movement? In tandem with an informal pay transparency survey, a group of employees posted a website on Monday for #AppleToo , an initiative devoted to collecting stories from Apple workers, from retail to corporate, and address an alleged pattern of discrimination. Read more.

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Apple Survey Retail Groups 98

The Ghost Howls

NOVEMBER 19, 2023

In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. So let’s make a big online survey, a classic Google Form, and let’s agree on what to hype next so that we can pretend to be experts in time. 1 reason why VR is not getting into the mainstream.

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Trends Apple Technology Course 453

The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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Apple Unreal Hand tracking Ukraine 403