AR Insider

JANUARY 22, 2024

The discussion around AR is often dominated by its consumer and commercial endpoints. This was a theme at CES, under the broader umbrella of AR's showing at the show. This post appeared first on AR Insider. But what about its ability to help handicapped individuals?

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AR 464

AR Insider

DECEMBER 3, 2024

We examine its AR implementation in the latest case study. This post appeared first on AR Insider. How did Toyota reduce training time for novice workers while letting senior experts more scalable?

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Case Study Study AR Training 436

AR Insider

JULY 31, 2024

One of the many ways AI and AR are colliding is in eCommerce. This post appeared first on AR Insider. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence.

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AR Trends 460

AR Insider

OCTOBER 1, 2024

This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR Insider readers. This post appeared first on AR Insider. Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while.

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AR Technology Trends 472

AR Insider

NOVEMBER 27, 2024

How will the convergence of AR and AI unlock this vision? This post appeared first on AR Insider. The vision of a cognitive city places the human at the center of the cognitive experience. Such a city must have the capability to understand individual’s needs and adapt.

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AR 434

AR Insider

JULY 10, 2024

adults have tried mobile AR, and 80 percent of those do so at least monthly. This post appeared first on AR Insider. 35 percent of U.S. These results flow from ARtillery Intelligence's latest original survey research with Thrive Analytics.

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AR Survey Data Trends 467

AR Insider

JANUARY 1, 2024

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence's recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment. This post appeared first on AR Insider.

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AR Immersion Data Trends 473

AR Insider

MARCH 11, 2024

How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons, and other 3D visualization? This post appeared first on AR Insider. Our latest Behind-the-Numbers installment dives in.

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AR Technology Data Trends 482

AR Insider

OCTOBER 24, 2024

Known as Adaptive Retail, it includes several parts AR and several parts AI. This post appeared first on AR Insider. Walmart recently crystalized its immersive tech integrations in a formal program. We break down drivers & dynamics.

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AR Retail Immersion Trends 467

AR Insider

MARCH 19, 2024

AR brand marketing works across a range products, and we can add oat milk to the list. We examine in the latest AR marketing case study. This post appeared first on AR Insider. How did Silk boost sales with an interactive campaign?

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Case Study Study AR Trends 468

AR Insider

AUGUST 21, 2024

What are best practices for enterprises to implement XR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. This post appeared first on AR Insider. We have the video and takeaways.

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Case Study AR Study Video 389

AR Insider

MARCH 20, 2024

How can AR elevate the art and science of eCommerce experience design? This post appeared first on AR Insider. In eCommerce, the name of the game is reducing points of friction along the path to purchase.

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AR Gaming 464

AR Insider

APRIL 23, 2024

So it turned to AR. What were the results and strategic takeaways for AR marketing best practices? This post appeared first on AR Insider. Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans.

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Case Study Study AR Data 465

AR Insider

JULY 24, 2024

Walmart’s virtual showroom is its sixth AR project in two years. Along with its full blown in-house platform, Retina, this signals a real commitment to AR shopping. This post appeared first on AR Insider. We examine the evidence.

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AR Trends 442

AR Insider

MAY 14, 2024

To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. This post appeared first on AR Insider. What were results and, best practices, and strategic takeaways?

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Case Study Study AR Filming 451

AR Insider

JULY 17, 2024

Along with prolific AR creator Page Piskin, we discussed the fusion of AR and AI. Now we have the panel takeaways and video for AR Insider readers. This post appeared first on AR Insider. We were on stage with Snap CTO Bobby Murphy when he announced GenAI Suite at AWE.

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AR Video Trends 468

AR Insider

DECEMBER 5, 2024

Even though it's just a working prototype, Meta Orion showed the world that it's possible to build AR glasses that are both UX-rich and relatively stylish. This post appeared first on AR Insider. Will this inspire others (ahem, Apple) to move in the same direction?

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AR Apple Trends 426

AR Insider

MAY 2, 2024

AR's transformative potential brings with it legal intricacies. This post appeared first on AR Insider. For example, how does augmenting the world square with property laws? We get the latest from legal experts.

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AR Examples 446

AR Insider

MAY 23, 2024

AR has a growing list of benefits for consumers and businesses. But can AR products held by a given company boost its valuation, especially when it matters in the midst of M&A cycles? This post appeared first on AR Insider.

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AR 423

AR Insider

OCTOBER 8, 2024

What are Apple's motivations for investing so heavily in AR? This post appeared first on AR Insider. Answering the question of why can help answer questions like what, when, and what's next?

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AR Apple Trends 442

AR Insider

AUGUST 7, 2024

AR has enough gravitational pull to compel standardization, such as developer kits and frameworks. This post appeared first on AR Insider. What is the lay of the land and how can continued standardization advance the field?

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AR 439

AR Insider

APRIL 30, 2024

AR continues to validate its impact on consumer shopping. This post appeared first on AR Insider. But that's often discussed in an eCommerce context. what about brick & mortar retail? We examine the evidence.

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Retail AR 438

AR Insider

SEPTEMBER 30, 2024

Who's spending what on headworn AR, considering both consumer and enterprise adoption? And what revenue categories are seeing the most action? This post appeared first on AR Insider. our latest Behind the Numbers dives in.

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AR Data Trends 447

AR Insider

APRIL 16, 2024

Craft brewery Golden Road Brewing wanted to gain awareness so it turned to AR marketing in partnership with the LA Dodgers. This post appeared first on AR Insider. What were the results and takeaways. We break it down in the latest case study.

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Case Study Study AR Trends 446

AR Insider

JULY 15, 2024

How much do consumers spend on AR games, apps, and experiences? And how much do they spend on physical goods that are influenced through AR visualization and try-ons? This post appeared first on AR Insider. We break down the latest figures from our research arm, ARtillery Intelligence.

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AR Gaming Data Trends 445

AR Insider

JUNE 18, 2024

With the help of AR, Unilever launched an interactive virtual event whose goal was to match or exceed the recruitment levels of its physical career fairs. We examine the results and strategic takeaways in the latest AR marketing case study. This post appeared first on AR Insider.

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Case Study Study AR Trends 430

AR Insider

JULY 22, 2024

How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence's latest forecast dives into AR glasses and all their revenue subsegments. This post appeared first on AR Insider.

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AR Data Trends 427

AR Insider

NOVEMBER 20, 2024

2024 saw AR form factors that deviated from traditional approaches – everything from lite AR glasses to non-display AI smartglasses. This post appeared first on AR Insider. Will this divergence and diversification keep its momentum into 2025?

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AR Trends 425

AR Insider

AUGUST 22, 2024

Rumors and leaks abound regarding Meta and Snap's upcoming AR glasses (deliberate or not.), This post appeared first on AR Insider. and Conde Nast gets in bed with OpenAI. We have these and other items from XR and AI worlds through the eyes of Charlie Fink.

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AR Trends 436

AR Insider

JULY 30, 2024

AR is still in its early adoption stages, but it's becoming increasingly common in a range of use cases as people get acclimated. This post appeared first on AR Insider. How can it specifically elevate personal finance and banking services?

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AR 433

AR Insider

JUNE 25, 2024

Mixed Reality (MR) on the Oculus Quest and Apple Vision Pro, and… Continue reading → Mixed Reality and Mobile AR Dominate AWE This post appeared first on AR Insider. The 15th Augmented World Expo (AWE) took place in Long Beach last week.

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AR Insider

OCTOBER 28, 2024

adults have used AR at least once according to our latest survey. But how often are they using it? This post appeared first on AR Insider. 35 percent of U.S. We drill into survey sentiments in the latest Behind the Numbers installment.

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AR Survey Data Trends 431

AR Insider

JULY 1, 2024

AR continues to transform the way we consume media and get work done This creates career opportunities, which in turn compel continuous learning and development. What are the best ways to sharpen that axe? This post appeared first on AR Insider.

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AR 430

AR Insider

NOVEMBER 7, 2024

Many believe passthrough AR is attractive today. but a stepping stone to ubiquitous seethrough AR. This post appeared first on AR Insider. We see them evolving within their own evolutionary lanes and applied where they respectively outperform. Parallel, not sequential.

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AR Trends 429

AR Insider

SEPTEMBER 4, 2024

After spending a decade obsessed with an overly-ambitious vision that achieves both graphical richness and wearability, AR glasses are beginning to be self-aware that they can’t do both. This post appeared first on AR Insider. We examine the evidence.

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Industry AR Wearables Trends 426

AR Insider

JUNE 20, 2024

Can AR increase their resiliency? This post appeared first on AR Insider. Many supply chains can’t withstand unplanned delays, disruptions, and downtime — the ripple effects extend from production to delivery.

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AR 400

AR Insider

OCTOBER 16, 2024

As shown by AR partnerships between Meta with EssilorLuxottica and Apple with Zeiss, the worlds of AR and vision care are intertwined. This post appeared first on AR Insider. Where can display tech advance both? CREAL's Tomas Sluka tells us how.

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