Road to VR

MAY 2, 2025

Late last year, Sightful announced it was cancelling its unique laptop with built-in AR glasses , instead pivoting to build a version of its AR workspace software for Windows. Sightful however announced in October 2024 it was cancelling and refunding customers for its Spacetop G1 AR workspace device, which was slated to cost $1,900.

AR 245

AR Magic Leap Taiwan New York 245

AR Insider

SEPTEMBER 11, 2024

This is the topic of a recent report and the latest episode of AR briefs. This post appeared first on AR Insider. But one looming question is how it intersects with the focus of this publication: spatial computing.

AR 468

AR Trends 468

Road to VR

JANUARY 16, 2025

Meta announced in 2020 it was working with UK-based AR display maker Plessey , which was tapped to provide Meta with AR displays over the course of multiple years. Now the companies have announced they’ve developed what they’re deeming “the worlds brightest” red microLED display for AR glasses.

AR 267

AR Hand tracking Technology Course 267

AR Insider

MAY 16, 2024

Following its lens campaign, Killabears is out with an interactive AR game that fills players' space with attacking bears they can shoot down to stay alive and gain points. This post appeared first on AR Insider. We break down gameplay and strategic implications.

AR 535

AR Gaming Trends 535

Road to VR

MARCH 17, 2025

Snap, the company behind Snapchat, introduced its fifth-gen Spectacles AR glasses six months ago, and now the company is releasing a number of new features that aim to improve geo-located AR experiences. Geo-location data also helped Niantic bring multiplayer to Peridot Beyond , its AR pet simulator exclusively for Spectacles.

AR 241

AR Hand tracking Machine Learning Data 241

The Ghost Howls

MARCH 13, 2025

Lightweight glasses The first lightweight (AI) smartglasses that I tried there have been Rokid Glasses , the latest device by Rokid, one of the leading companies in AR. These are very lightweight smartglasses that have speakers, a monochrome green waveguide display for notifications and small texts, and a camera to shoot photos and videos.

AR 279

AR Video Course Technology 279

AR Insider

JANUARY 24, 2024

This post appeared first on AR Insider. Killabears was one of the first brands to try out Snap's In-Lens Digital Goods program. As a digital collectible, it was a natural fit. and the results show. We talk to the company to break down the campaign lessons & learnings.

AR 536

AR Trends 536

AR Insider

OCTOBER 1, 2024

This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR Insider readers. This post appeared first on AR Insider. Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while.

AR 471

AR Technology Trends 471

Road to VR

JANUARY 23, 2025

Snap, the company behind Snapchat, is making its latest Spectacles AR Glasses more affordable to students and teachers with a new educational discount that cuts the $1,200 launch price in half. The post Snap Makes Spectacles AR Glasses More Affordable for Students & Teachers appeared first on Road to VR.

AR 256

AR Austria Netherlands Spain 256

AR Insider

OCTOBER 24, 2024

Known as Adaptive Retail, it includes several parts AR and several parts AI. This post appeared first on AR Insider. Walmart recently crystalized its immersive tech integrations in a formal program. We break down drivers & dynamics.

AR 465

AR Retail Immersion Trends 465

AR Insider

APRIL 24, 2025

Google's continued convergence of AR and AI took a step forward recently with AI Mode. Specifically, it now works with images to let users have conversational dialogues to contextualize their surroundings a longstanding promise of AR. This post appeared first on AR Insider.

AR 389

AR Google Trends 389

AR Insider

JULY 17, 2024

Along with prolific AR creator Page Piskin, we discussed the fusion of AR and AI. Now we have the panel takeaways and video for AR Insider readers. This post appeared first on AR Insider. We were on stage with Snap CTO Bobby Murphy when he announced GenAI Suite at AWE.

AR 469

AR Video Trends 469

AR Insider

DECEMBER 29, 2024

Our research arm, ARtillery Intelligence, took a deep dive in its year-end report, but a barometer of the years activity can also be seen in the most popular AR Insider posts. This post appeared first on AR Insider. We spotlight the top 24 of 2024.

AR 445

AR Trends 445

AR Insider

OCTOBER 8, 2024

What are Apple's motivations for investing so heavily in AR? This post appeared first on AR Insider. Answering the question of why can help answer questions like what, when, and what's next?

AR 434

AR Apple Trends 434

AR Insider

JANUARY 6, 2025

How are consumers finding and consuming AR? This post appeared first on AR Insider. Do they turn to apps? mobile web? In-app features? We unpack original survey research in the latest Behind-the-Numbers installment.

Survey 452

Survey AR Data Trends 452

AR Insider

SEPTEMBER 30, 2024

Who's spending what on headworn AR, considering both consumer and enterprise adoption? And what revenue categories are seeing the most action? This post appeared first on AR Insider. our latest Behind the Numbers dives in.

AR 432

AR Data Trends 432

Road to VR

FEBRUARY 4, 2025

According to a Bloomberg report, Apple has shuttered an AR glasses project aimed at mainstream consumers. Originally planned for release in 2027, the device, codenamed N107, was a Mac-connected pair of AR glasses which the company was positioning as a more accessible alternative to the $3,500 Vision Pro mixed reality headset.

Apple 197

Apple AR Google Technology 197

AR Insider

DECEMBER 3, 2024

We examine its AR implementation in the latest case study. This post appeared first on AR Insider. How did Toyota reduce training time for novice workers while letting senior experts more scalable?

Case Study 438

Case Study Study AR Training 438

AR Insider

NOVEMBER 20, 2024

2024 saw AR form factors that deviated from traditional approaches – everything from lite AR glasses to non-display AI smartglasses. This post appeared first on AR Insider. Will this divergence and diversification keep its momentum into 2025?

AR 419

AR Trends 419

AR Insider

DECEMBER 5, 2024

Even though it's just a working prototype, Meta Orion showed the world that it's possible to build AR glasses that are both UX-rich and relatively stylish. This post appeared first on AR Insider. Will this inspire others (ahem, Apple) to move in the same direction?

AR 448

AR Apple Trends 448

AR Insider

OCTOBER 28, 2024

adults have used AR at least once according to our latest survey. But how often are they using it? This post appeared first on AR Insider. 35 percent of U.S. We drill into survey sentiments in the latest Behind the Numbers installment.

AR 425

AR Survey Data Trends 425

AR Insider

JANUARY 14, 2025

In all the excitement around mixed reality and AI smart glasses, we often forget about XR's most scalable format today: Mobile AR. This post appeared first on AR Insider. How does the sub-sector fare as we enter 2025?

AR 443

AR Trends 443

AR Insider

JANUARY 1, 2025

adults have used AR at least once according to our latest survey. But how often are they using it? This post appeared first on AR Insider. 35 percent of U.S. We drill into survey sentiments in the latest Behind the Numbers installment.

Survey 430

Survey AR Data Trends 430

AR Insider

NOVEMBER 27, 2024

How will the convergence of AR and AI unlock this vision? This post appeared first on AR Insider. The vision of a cognitive city places the human at the center of the cognitive experience. Such a city must have the capability to understand individual’s needs and adapt.

AR 430

AR 430

AR Insider

NOVEMBER 21, 2024

To deepen digital tourism and cultural engagement, Google's new AR landmarks let users explore iconic destinations. This post appeared first on AR Insider. Charlie Fink goes behind the scenes with Google and creative partner Rock Paper Reality.

AR 406

AR Tourism Google 406

AR Insider

NOVEMBER 7, 2024

Many believe passthrough AR is attractive today. but a stepping stone to ubiquitous seethrough AR. This post appeared first on AR Insider. We see them evolving within their own evolutionary lanes and applied where they respectively outperform. Parallel, not sequential.

AR 417

AR Trends 417

AR Insider

DECEMBER 19, 2024

When it comes to Meta Orion, What are the implications? This post appeared first on AR Insider. Why did Meta show its cards? Who is going to win? and will anyone even care? Guest author Evan Helda tackles big questions.

AR 440

AR 440

AR Insider

NOVEMBER 29, 2024

One of the many ways AI and AR are colliding is in eCommerce. This post appeared first on AR Insider. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence.

AR 392

AR Trends 392

AR Insider

OCTOBER 16, 2024

As shown by AR partnerships between Meta with EssilorLuxottica and Apple with Zeiss, the worlds of AR and vision care are intertwined. This post appeared first on AR Insider. Where can display tech advance both? CREAL's Tomas Sluka tells us how.

Zeiss 437

Zeiss AR Apple 437

AR Insider

SEPTEMBER 17, 2024

This post appeared first on AR Insider. Snap has unveiled the fifth generation of Spectacles. We were on site during the keynote festivities, and demo'd the new glasses in a recent pre-briefing. We have opinions and observations.

AR 449

AR Trends 449

AR Insider

APRIL 10, 2025

This post appeared first on AR Insider. We pan back in the latest episode of ARtillery Briefs to triangulate likely directions based on Apple's motivations. And that's all about following the money.

AR 347

AR Apple Gaming Trends 347

AR Insider

JANUARY 9, 2025

This post appeared first on AR Insider. Along comes AI to help it get over the hump. What does the latest batch of hardware tell us about the near future? Guest author Evan Helda weighs in.

Hardware 430

Hardware AR 430

AR Insider

NOVEMBER 14, 2024

To break down the latest AR hardware and how it relates to all the orbiting events and realities in the XR world, a heavy hitter roundtable of technically proficient XR thought leaders recently got together. This post appeared first on AR Insider. We highlight strategic takeaways in the latest XR Talks.

AR 411

AR Hardware 411

AR Insider

DECEMBER 26, 2024

This post appeared first on AR Insider. In an age when AI headlines dominate every corner of the tech world, Rikard Steibers Supercharge Your Life with AI arrives as an unexpected gift for the holidays. Charlie Fink reviews.

AR 414

AR 414

AR Insider

NOVEMBER 18, 2024

survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down for AR Insider readers This post appeared first on AR Insider. The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down in the latest Behind-the-Numbers.er

Survey 437

Survey AR Data Trends 437

AR Insider

APRIL 21, 2025

What types of AR apps and experiences are consumers most interested in trying? This post appeared first on AR Insider. We dive into the latest consumer survey data from ARtillery Intelligence and Thrive Analytics.

Survey 344

Survey AR Data Trends 344

Road to VR

MARCH 12, 2025

Furthermore, the company now says it’s focusing on advancing its AI-powered geospatial technology and AR tech. Released in 2022, the company’s Visual Positioning System is a geospatial AI system that enables precise real-world location tracking and AR navigation, touted for its centimeter-level accuracy.

Saudi Arabia 175

Saudi Arabia AR Gaming Machine Learning 175