AR Insider

MAY 22, 2024

Among AR sub-segments that we track, AR marketing is one of the most revenue-producing today. And what are best practices in the AR marketing playbook? This post appeared first on AR Insider. But What’s driving it? Who's leading the way?

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AR Insider

OCTOBER 28, 2024

adults have used AR at least once according to our latest survey. But how often are they using it? This post appeared first on AR Insider. 35 percent of U.S. We drill into survey sentiments in the latest Behind the Numbers installment.

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AR Insider

OCTOBER 8, 2024

What are Apple's motivations for investing so heavily in AR? This post appeared first on AR Insider. Answering the question of why can help answer questions like what, when, and what's next?

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AR Apple Trends 372

AR Insider

NOVEMBER 13, 2024

Where do AR and AI converge? Generative AI will assist AR creation workflows while conversational AI provides natural-language interfaces. This post appeared first on AR Insider. We break it down in the first of five big predictions for 2025.

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AR Insider

SEPTEMBER 30, 2024

Who's spending what on headworn AR, considering both consumer and enterprise adoption? And what revenue categories are seeing the most action? This post appeared first on AR Insider. our latest Behind the Numbers dives in.

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AR Insider

NOVEMBER 14, 2024

To break down the latest AR hardware and how it relates to all the orbiting events and realities in the XR world, a heavy hitter roundtable of technically proficient XR thought leaders recently got together. This post appeared first on AR Insider. We highlight strategic takeaways in the latest XR Talks.

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AR Insider

OCTOBER 21, 2024

Sunski was able to achieve this through AR tryons and we have the results and takeaways. This post appeared first on AR Insider. In today's attention economy, true connections with consumers can be the difference between a bounce and a sale.

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AR Insider

JULY 31, 2024

One of the many ways AI and AR are colliding is in eCommerce. This post appeared first on AR Insider. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence.

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AR Trends 392

AR Insider

OCTOBER 16, 2024

As shown by AR partnerships between Meta with EssilorLuxottica and Apple with Zeiss, the worlds of AR and vision care are intertwined. This post appeared first on AR Insider. Where can display tech advance both? CREAL's Tomas Sluka tells us how.

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AR Insider

JUNE 11, 2024

AR continues to evolve and take shape. These include industrial AR, consumer VR, and AR… Continue reading → AR Marketing Works for Grocery Stores Too This post appeared first on AR Insider. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem.

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AR Industry Trends 419

AR Insider

JULY 24, 2024

Walmart’s virtual showroom is its sixth AR project in two years. Along with its full blown in-house platform, Retina, this signals a real commitment to AR shopping. This post appeared first on AR Insider. We examine the evidence.

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AR Insider

JANUARY 17, 2024

What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, continuing here in Part IV with Web AR. This post appeared first on AR Insider.

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AR Trends 381

AR Insider

JULY 10, 2024

adults have tried mobile AR, and 80 percent of those do so at least monthly. This post appeared first on AR Insider. 35 percent of U.S. These results flow from ARtillery Intelligence's latest original survey research with Thrive Analytics.

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AR Insider

AUGUST 7, 2024

AR has enough gravitational pull to compel standardization, such as developer kits and frameworks. This post appeared first on AR Insider. What is the lay of the land and how can continued standardization advance the field?

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AR Insider

MAY 16, 2024

Following its lens campaign, Killabears is out with an interactive AR game that fills players' space with attacking bears they can shoot down to stay alive and gain points. This post appeared first on AR Insider. We break down gameplay and strategic implications.

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AR Insider

SEPTEMBER 4, 2024

After spending a decade obsessed with an overly-ambitious vision that achieves both graphical richness and wearability, AR glasses are beginning to be self-aware that they can’t do both. This post appeared first on AR Insider. We examine the evidence.

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AR Insider

AUGUST 22, 2024

Rumors and leaks abound regarding Meta and Snap's upcoming AR glasses (deliberate or not.), This post appeared first on AR Insider. and Conde Nast gets in bed with OpenAI. We have these and other items from XR and AI worlds through the eyes of Charlie Fink.

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AR Insider

JULY 17, 2024

Along with prolific AR creator Page Piskin, we discussed the fusion of AR and AI. Now we have the panel takeaways and video for AR Insider readers. This post appeared first on AR Insider. We were on stage with Snap CTO Bobby Murphy when he announced GenAI Suite at AWE.

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AR Insider

JULY 22, 2024

How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence's latest forecast dives into AR glasses and all their revenue subsegments. This post appeared first on AR Insider.

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AR Insider

MAY 23, 2024

AR has a growing list of benefits for consumers and businesses. But can AR products held by a given company boost its valuation, especially when it matters in the midst of M&A cycles? This post appeared first on AR Insider.

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AR Insider

JULY 30, 2024

AR is still in its early adoption stages, but it's becoming increasingly common in a range of use cases as people get acclimated. This post appeared first on AR Insider. How can it specifically elevate personal finance and banking services?

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AR Insider

JULY 15, 2024

How much do consumers spend on AR games, apps, and experiences? And how much do they spend on physical goods that are influenced through AR visualization and try-ons? This post appeared first on AR Insider. We break down the latest figures from our research arm, ARtillery Intelligence.

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AR Gaming Data Trends 374

AR Insider

JUNE 20, 2024

Can AR increase their resiliency? This post appeared first on AR Insider. Many supply chains can’t withstand unplanned delays, disruptions, and downtime — the ripple effects extend from production to delivery.

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AR Insider

MAY 14, 2024

To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. This post appeared first on AR Insider. What were results and, best practices, and strategic takeaways?

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AR Insider

JUNE 18, 2024

With the help of AR, Unilever launched an interactive virtual event whose goal was to match or exceed the recruitment levels of its physical career fairs. We examine the results and strategic takeaways in the latest AR marketing case study. This post appeared first on AR Insider.

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Case Study Study AR Trends 361

AR Insider

SEPTEMBER 17, 2024

This post appeared first on AR Insider. Snap has unveiled the fifth generation of Spectacles. We were on site during the keynote festivities, and demo'd the new glasses in a recent pre-briefing. We have opinions and observations.

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AR Insider

JULY 1, 2024

AR continues to transform the way we consume media and get work done This creates career opportunities, which in turn compel continuous learning and development. What are the best ways to sharpen that axe? This post appeared first on AR Insider.

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AR 361

AR Insider

MAY 2, 2024

AR's transformative potential brings with it legal intricacies. This post appeared first on AR Insider. For example, how does augmenting the world square with property laws? We get the latest from legal experts.

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AR Insider

JUNE 25, 2024

Mixed Reality (MR) on the Oculus Quest and Apple Vision Pro, and… Continue reading → Mixed Reality and Mobile AR Dominate AWE This post appeared first on AR Insider. The 15th Augmented World Expo (AWE) took place in Long Beach last week.

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Road to VR

OCTOBER 9, 2024

Sightful, the hardware startup working to carve out a new ‘headless AR laptop’ niche, has cancelled plans for its $1,900 Spacetop G1. Now, the company tells CNET it’s cancelling Spacetop G1 altogether, and that pre-order customers will be are offered refunds for their $100 deposits.

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AR Insider

JANUARY 24, 2024

This post appeared first on AR Insider. Killabears was one of the first brands to try out Snap's In-Lens Digital Goods program. As a digital collectible, it was a natural fit. and the results show. We talk to the company to break down the campaign lessons & learnings.

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AR Trends 466

AR Insider

APRIL 23, 2024

So it turned to AR. What were the results and strategic takeaways for AR marketing best practices? This post appeared first on AR Insider. Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans.

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AR Insider

JULY 23, 2024

Consumer AR experiences can be categorized as ice cubes or oceans. The former are meant for one user while the latter can be experienced synchronously by large geofenced audiences. This post appeared first on AR Insider. Spatial cinema artist Stephen Black breaks it down.

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AR Insider

JULY 29, 2024

How much is spent on mobile AR software that enables line-of-sight guidance in areas like IT field support and industrial maintenance? This post appeared first on AR Insider. We examine recent figures from our research arm, ARtillery Intelligence.

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AR Software Industry Data 349

AR Insider

APRIL 30, 2024

AR continues to validate its impact on consumer shopping. This post appeared first on AR Insider. But that's often discussed in an eCommerce context. what about brick & mortar retail? We examine the evidence.

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AR Insider

JANUARY 22, 2024

The discussion around AR is often dominated by its consumer and commercial endpoints. This was a theme at CES, under the broader umbrella of AR's showing at the show. This post appeared first on AR Insider. But what about its ability to help handicapped individuals?

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AR 399

AR Insider

MARCH 19, 2024

AR brand marketing works across a range products, and we can add oat milk to the list. We examine in the latest AR marketing case study. This post appeared first on AR Insider. How did Silk boost sales with an interactive campaign?

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