VRScout

JANUARY 31, 2023

The futuristic SUV features a digital console that can only be seen using AR technology. Not only that, but the futuristic crossover features support for augmented reality (AR) technology. According to the company, AR content will be “individually configurable for drivers and passengers.”

AR 511

AR Augmented Reality Automotive Controllers 511

VRScout

JUNE 22, 2023

According to a recent report by SourceJournal , Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, is developing technology that could revolutionize the in-person shopping experience. ’s AR Mirror / Credit: Snap, Inc. appeared first on VRScout.

AR 470

AR Augmented Reality Retail Study 470

VRScout

OCTOBER 13, 2022

Augmented reality (AR) technology is proving to be an immensely powerful tool within the fashion industry. This is where ZERO10’s AR Mirror comes in. In addition to working inside brick-and-mortar stores, the AR Mirror can also be used as a standalone pop-up, digital poster, or interactive window.

AR 529

AR Augmented Reality Technology Tools 529

VRScout

FEBRUARY 27, 2023

Follow virtual footprints toward lost items with the X-AR. Researchers based out of the famous Massachusetts Institute of Technology (MIT) are working on an augmented reality (AR) headset that uses holograms to guide users toward hidden objects. Feature Image Credit: Courtesy of the researchers.

AR 499

AR Massachusetts Augmented Reality Technology 499

XR Today - Augmented Reality tag

JANUARY 21, 2025

The service enables users to view what a product may look like by observing an augmented reality rendition through an iOS camera, placing it in the world around them. Smartphones increasingly power the augmented reality market; most individuals worldwide have access to a smartphone and, therefore, lite-AR services.

Augmented Reality 111

Augmented Reality Apple Belgium Retail 111

VRScout

JANUARY 18, 2023

AR technology makes its way into the mountains. This year’s CES featured no shortage of exciting announcements, including the reveal of Sirius, a pair of advanced ski goggles that use augmented reality (AR) and artificial intelligence (AI) technology to display valuable information over the real world as you cut through powder.

AR 488

AR Augmented Reality Data Technology 488

VRScout

MAY 9, 2023

The legendary electronic duo Daft Punk is back (sort of) with a series of interactive augmented reality (AR) experiences created in celebration of the upcoming release of Random Access Memories 10th Anniversary Edition. The second experience takes fans on an IRL treasure hunt in search of a unique location-based AR experience.

Los Angeles 457

Los Angeles AR Mexico New York 457

XR Today - Augmented Reality tag

FEBRUARY 10, 2025

Recently, frontline AR solutions provider Vuzix debuted AugmentOS , a dedicated operating system for workplace immersive human-computer interfaces. Pierce explained that by partnering with an industry leader like Vuzix, Mentra can create an AR platform where AI can finally see what we see and understand our context in real-time.

Augmented Reality 132

Augmented Reality Wearables AR Hardware 132

VRScout

MAY 22, 2023

Who needs a monitor when you have your own pair of tethered AR glasses? Instead of a conventional computer monitor, you view content using tethered augmented reality (AR) glasses. Feature Image Credit: Sightful The post This Laptop Features AR Glasses Instead Of A Screen appeared first on VRScout.

AR 445

AR Augmented Reality Google Technology 445

VRScout

APRIL 1, 2023

Dental professionals can use 3D stereoscopic imaging and AR to make sure you’re brushing your teeth every day. Credit: NuEyes NuEyes’s NuLoupes are designed to provide users with a smooth and easy-to-use continuous magnification solution from 1x – 10x allowing for up close detailed imagery of what the user is looking at.

AR 509

AR Augmented Reality Healthcare Industry 509

VRScout

APRIL 7, 2023

ChatGPT and augmented reality technology could save your butt during your next job interview. Those responses are then layered over the users’ real-world environment using Brilliant Labs’ Brilliant Monocle , a hackable AR lens that can be clipped onto virtually any pair of consumer glasses. An improv class?

AR 462

AR Augmented Reality Technology Groups 462

VRScout

MARCH 13, 2023

Mighty Coconut’s popular mini golf metaverse, Walkabout Mini Golf , is coming to smartphones in the form of an augmented reality (AR) mobile game. The unique-sounding AR game also features full cross-play with players on Quest, PC VR, PS VR2, and Pico 4 VR headsets. For more information visit mightycoconut.com.

AR 518

AR Gaming Denver Augmented Reality 518

VRScout

FEBRUARY 23, 2023

Earlier this month, IKEA Retail Sweden launched a new augmented reality (AR) experience at select IKEA stores in Sweden. “This project is an interesting step in creating a richer customer experience at IKEA by weaving in technologies such as augmented reality as part of the shopping experience.”

Sweden 468

Sweden AR Gaming Augmented Reality 468

VRScout

AUGUST 2, 2022

NuEyes’s lightweight AR glasses, when combined with a compatible Samsung device, can be used in a variety of medical situations. The two companies are using augmented reality (AR) technology to give medical professionals access to live videos and remote specialists as well as the ability to pull up images and documents in real-time.

Healthcare 507

Healthcare Samsung AR Augmented Reality 507

VRScout

JUNE 7, 2023

Could this immersive AR experience revolutionize the culinary arts? Earlier this month, the popular culinary livestreaming network Kittch announced that it is partnering with American technology company Qualcomm to create hands-free cooking experiences accessible via AR glasses. For more information visit here.

Technology 450

Technology AR Augmented Reality Eye Tracking 450

VRScout

MARCH 29, 2023

The new Dungeons & Dragons film is getting rave reviews from both critics and audiences and ARcana , a new augmented reality (AR) powered D&D experience, is coming soon to smartphones and tablets. Moving forward, the company plans on implementing support for future AR glasses as well as popular VR headsets.

AR 488

AR Augmented Reality Groups Filming 488

VRScout

FEBRUARY 9, 2023

Finally, a functional AR device that’s perfect for the opera. The augmented reality (AR) market is poised to explode over the next decade with companies such as Apple and Meta supposedly working on their own respective AR glasses for consumers.

AR 468

AR Augmented Reality Course Apple 468

VRScout

JULY 7, 2023

New shared AR games have also been announced. The Minnesota Twins baseball team is expanding its collaboration with smartphone-based augmented reality (AR) platform ARound to bring AR-powered statistics and new AR mini-games to Target Field in Minneapolis, Minnesota, according to an official release.

Minnesota 448

Minnesota AR Minneapolis Augmented Reality 448

XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. To help you start your XR Reddit journey, XR Today compiled some of the best spaces to engage with the broader AR/VR/MR community.

Augmented Reality 298

Augmented Reality Trends Hardware AR 298

VRScout

JANUARY 15, 2023

AR filters, NeRF technology, and VR come together for a futuristic McDonald’s AAPI campaign. The company behind those famous french fries and Big Macs aims to connect with its consumers through an immersive metaverse experience and a cool augmented reality (AR) filter. For more information visit here.

AR 460

AR Augmented Reality Groups Technology 460

XR Today - Augmented Reality tag

FEBRUARY 11, 2025

Specifically, the Qualcomm AI subgroup published various research datasets on common emerging technology use cases for businesses, including virtual and augmented reality applications. These data sets help advance how XR devices and solutions recognize gestures, speech, or images. How Does Qualcomm AI Research Boost XR?

Augmented Reality 108

Augmented Reality Machine Learning AR Healthcare 108

VRScout

FEBRUARY 10, 2023

Vuzix, a company specializing in wearable augmented reality (AR) technology, recently conducted an experiment in collaboration with OPTAC-X and Kymeta Corporation during which its Vuzix Smart Swim glasses were used to perform a SATCOM-enabled AR scuba dive.

AR 480

AR Hawaii Wearables United States 480

VRScout

SEPTEMBER 28, 2022

Augmented reality (AR) company Nreal today announced that its Nreal Air AR glasses are now available in the United States alongside a new adapter that introduces limited support to iPhone devices. Speaking of Nebula, the AR operating system has received a complete redesign. Image Credit: Nreal.

AR 485

AR United States Augmented Reality Entertainment 485

The Ghost Howls

DECEMBER 9, 2024

Usually, this is used to let users interact with persistent AR content “ If you want a more technical definition, Immersal has a good one for you: “A Visual Positioning System (VPS) utilizes sophisticated computer vision methods to determine a device’s position and orientation within an environment in real time.

Immersion 416

Immersion Augmented Reality Google AR 416

Road to VR

FEBRUARY 27, 2025

The company revealed its first iteration of Project Aria back in 2020, showing off a sensor-rich pair of glasses which the company used internally to train its machine perception systems, ultimately tackling some of the most complex issues in creating practical, all-day augmented reality glasses of the future.

Iowa 347

Iowa Eye Tracking AR Wearables 347

VRScout

MAY 1, 2023

Always a champion for innovation, Gorillaz unsurprisingly pushed boundaries at Coachella with a seemingly real-time AR installation that leveled up their live set for at-home viewers. Gorillaz are perfectly positioned to experiment with the canvases that exist between physical and digital.”

AR 457

AR Case Study Augmented Reality Unreal 457

VRScout

NOVEMBER 8, 2022

superfan going by the name of SuperZouloux has developed an augmented reality (AR) game that brings the hit Japanese card game to life in the real world. Some of the games are played using Duel Disks, specialized Dueling equipment that uses a portable hologram projector to display Duel Monsters cards in the real world.

AR 478

AR Gaming Augmented Reality Unreal 478

VRScout

MAY 13, 2023

WayRay, a deep-tech company specializing in holographic augmented reality (AR) displays for vehicles, is bringing its technology to Tesla cars for the first time, according to an official release. With the addition of an interactive AR-powered HUD, the vehicle looks like something out of Cyberpunk 2077.

AR 462

AR Gaming Switzerland United States 462

VRScout

APRIL 25, 2023

Meta used the magical event to announce a new partnership that brought Girls Who Code , RCA Records , and Instagram influencer/musician Becky G together for a one-of-a-kind program designed to educate young women of color about the fundamentals of coding and augmented reality (AR) development.

AR 450

AR Immersion Augmented Reality America 450

Road to VR

APRIL 8, 2025

As immersive experiences become increasingly sophisticated, the challenge of efficient text entry remains a crucial barrier to seamless interaction in virtual and augmented reality (VR/AR). XR needs its own ‘swipe typing’ moment, which made one-finger typing on smartphones much more efficient.

Haptic 307

Haptic Machine Learning Augmented Reality Industry 307

XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. The site can provide great value if you are an XR vendor, user, or just interested in dipping your toes in the water.

Augmented Reality 274

Augmented Reality Hardware Industry Trends 274

The Ghost Howls

MARCH 13, 2025

Lightweight glasses The first lightweight (AI) smartglasses that I tried there have been Rokid Glasses , the latest device by Rokid, one of the leading companies in AR. These are very lightweight smartglasses that have speakers, a monochrome green waveguide display for notifications and small texts, and a camera to shoot photos and videos.

AR 279

AR Video Course Technology 279

VRScout

JUNE 16, 2023

Credit: INNOCEAN USA Credit: INNOCEAN USA The AR filter is just the latest phase in the ongoing #SavetheRainbowFlag campaign led by the Gilbert Baker Foundation which aims to reverse the increasing number of bans on the LGBTQ Rainbow Flag. Simply click the link here on your mobile device to get started.

AR 437

AR New Jersey Florida Augmented Reality 437

Road to VR

APRIL 26, 2024

Meta is full steam ahead on its mixed reality platform, however Head of AR Glasses hardware Caitlin Kalinowski says in a new interview with Android Central that its first augmented reality glasses will offer a real “wow” moment to users thanks to its “high field of view immersion.”

Hardware 351

Hardware AR Magic Leap Augmented Reality 351

XR Today - Augmented Reality tag

FEBRUARY 3, 2025

Following its recent Q1 earnings report, news emerged highlighting how Meta is again doubling down investments in immersive technology via a $100 billion spending plan for its XR product portfolio, which includes augmented reality smart glasses, virtual reality headsets, mixed reality Quest, and metaverse services.

Augmented Reality 125

Augmented Reality Virtual Reality AR Samsung 125

XR Today - Augmented Reality tag

OCTOBER 11, 2024

It’s hard to believe that it’s already been five years since Meta initially told the world it was working on building a set of AR glasses. They represent Meta’s first set of true AR glasses. The Meta glasses are powered by a neural interface, deliver truly immersive experiences, and even have an upgraded AI assistant.

AR 124

AR Augmented Reality Eye Tracking Haptic 124

XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Retina also enables ten AR experiences for Walmart US and Sam’s Club that has led to a ten times increase in adoption.

Immersion 125

Immersion AR Retail Mexico 125