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Top Augmented Reality Events For 2023

XR Today - Augmented Reality tag

Demand for Augmented Reality solutions is increasing at an incredible rate in today’s landscape. Here are some of the top events to consider in 2023. Throughout this year’s conference, attendees will learn all about how augmented reality is transforming the communication and entertainment landscape.

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Eido Inoue tells us everything we need to know about HADO and location based augmented reality

The Ghost Howls

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Software-wise, we use Unity, Vuforia, and OpenCV. Hello Eido, introduce yourself to my readers!

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Data Dive: How Much Does AR Influence Shopping?

ARVR

AR’s role in marketing and commerce continues to ratchet up as brands see that it’s working. This plays out through performance and ROI in ad campaigns, as well as signals that AR is gaining traction among consumers as a shopping utility. As that process unfolds, AR will become table stakes. Trending AR VR Articles: 1.

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Big XR News from Elbit Systems, Unity, Nreal, Orange and Cathy Hackl

XR Today - Big XR News tag

If you would like to keep up to date with the top stories across the virtual, augmented, mixed, and extended reality (VR/AR/MR/XR), please sign up here at [link] for more! Nreal, Orange to Augment Tour de France ’22. Orange collaborated with AR developers Immersive.IO

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram. Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. Although, this is quickly changing.

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The XR Week Peek (2023.03.13): AltspaceVR shuts down, and much more!

The Ghost Howls

I wonder if this will have any consequences… More info News worth a mention (Image by Xiaomi) AR and VR were great at MWC XR analyst Anshel Sag wrote a great article highlighting all the most important hardware showcased at the Mobile World Congress in Barcelona. You can discover more on the dedicated Linkedin post that I’m sharing below.

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Top Mixed Reality Events for 2023

XR Today - Mixed Reality tag

Mixed Reality combines elements of virtual and augmented reality with the real world, to produce unique immersive experiences. Laval Virtual April 12-6th, France Laval Virtual, hosted in Laval, France, is a conference specially targeted at technology enthusiasts and experts in the immersive world.