Remove AR Remove Controllers Remove Google
article thumbnail

The XR Week Peek (2025.01.29): Google acquires HTC engineers, Meta plans to release Oakley smartglasses, and more!

The Ghost Howls

Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.

HTC 452
article thumbnail

Will Google Swirl Unlock AR Advertising’s Next Stage?

AR Insider

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. A s AR continues to slog through the trough of disillusionment, one bright spot is advertising. Brand spending on AR ads is on track reach $1.41 Brand spending on AR ads is on track reach $1.41

Google 418
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The XR Week Peek (2024.11.26): Valve Roy controller leaked, VR Black Friday deals, and more!

The Ghost Howls

But for now, I’ll just tell you what have been in my opinion the most interesting pieces of XR news of the week… Top news of the week (Image by KnightMD) Valve Deckard’s “Roy” controllers allegedly leaked The usual Brad Lynch with his team of data miners has found evidence of a controller codenamed Roy in the code of SteamVR.

article thumbnail

The XR Week Peek (2024.12.16): Android XR announced, Samsung headset showcased, and more!

The Ghost Howls

Im already organizing the trip, and setting up some appointments to try AR/VR glasses. Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR.

Samsung 378
article thumbnail

Google Partners With Magic Leap to Secure Key Tech for AR Headsets

Road to VR

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

article thumbnail

Big XR News from Google, Vuzix, StretchSense, Bodyswaps

XR Today - Virtual Reality

Google previewed its smart glasses, “Act Two”, at TED2025. Vuzix and Xander are shipping real-time captioning AR glasses. AI and XR are converging fast; and the future of intelligent XR is here! StretchSense launched a precise hand-tracking XR glove. Bodyswaps 3.0 now has AI-powered immersive learning.

Google 183
article thumbnail

The XR Week Peek (2022.07.25): Google to test AR glasses in the wild, Pico 4 spotted, and more!

The Ghost Howls

The heat hasn’t killed me yet, so this week I can still write a new roundup of interesting news about AR and VR. Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. More info (Google testing AR glasses?—?Official

Google 536