AR Insider

APRIL 23, 2024

Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans. So it turned to AR. What were the results and strategic takeaways for AR marketing best practices? This post appeared first on AR Insider.

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AR Insider

MAY 27, 2024

AR's strengths include more immersive data visualization. This post appeared first on AR Insider. This use case has barely been unlocked, but has broad applicability from research to fintech. How will it elevate personal finance?

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VRScout

JANUARY 18, 2023

AR technology makes its way into the mountains. This year’s CES featured no shortage of exciting announcements, including the reveal of Sirius, a pair of advanced ski goggles that use augmented reality (AR) and artificial intelligence (AI) technology to display valuable information over the real world as you cut through powder.

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AR Insider

APRIL 7, 2025

How are consumers liking mobile AR experiences overall? We break down original survey data from our research arm, ARtillery Intelligence. This post appeared first on AR Insider. And what types of experiences do they like most?

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AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. Its latest move involves collecting 3D mapping data while people use Apple Maps. This post appeared first on AR Insider.

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VRScout

MAY 26, 2022

Tokyo, Japan is just the latest major city to receive official support for AR walking guidance. It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays. Image Credit: Alta Distance.

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VRScout

JULY 7, 2023

New shared AR games have also been announced. The Minnesota Twins baseball team is expanding its collaboration with smartphone-based augmented reality (AR) platform ARound to bring AR-powered statistics and new AR mini-games to Target Field in Minneapolis, Minnesota, according to an official release.

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VRScout

MAY 24, 2022

Today marks the first day of Niantic’s inaugural Lightship Summit, an annual two-day event dedicated to its international community of AR (augmented reality) developers. ” Niantic accumulated scans from existing developers, surveyors, and players and used the data collected to begin constructing its AR map.

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AR Insider

FEBRUARY 5, 2024

Theres growing urgency to address climate change, but also challenges in exposing complex climate data. Can AR's singnature dimensional visuals help send the message.? This post appeared first on AR Insider.

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VRScout

APRIL 1, 2023

Dental professionals can use 3D stereoscopic imaging and AR to make sure you’re brushing your teeth every day. Credit: NuEyes NuEyes’s NuLoupes are designed to provide users with a smooth and easy-to-use continuous magnification solution from 1x – 10x allowing for up close detailed imagery of what the user is looking at.

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VRScout

JULY 20, 2021

details how AR technology will soon be a major part of your shopping experience. We’ve seen plenty of data explaining how AR and VR technology can help us learn more in less time, develop more efficient ways to collaborate with colleagues at work, and stay connected with loved ones. A 2021 report from Snap Inc.

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VRScout

JULY 7, 2021

Since its launch in 2016, 8th Wall has changed the way we access AR experiences, utilizing WebAR technology to remove the need for third-party apps or downloads. All you need is a smartphone with a camera and a web browser to access amazing AR effects. Image Credit: 8th Wall. Image Credit: 8th Wall. Feature Image Credit: 8th Wall.

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AR Insider

FEBRUARY 28, 2024

Founded by former Niantic exec Ross Finman, Augmodo is using computer vision to map store shelves as a data source for in-store navigation. This post appeared first on AR Insider. Can it crack the code for this erstwhile-evasive vision.

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ARPost

AUGUST 12, 2022

AR is useful in various industries, from logistics to healthcare , gaming , and shopping. According to market statistics, AR/VR market size is projected to reach over US$454 billion by 2030 and is rapidly expanding into new sectors and industrial applications. See Also: Top 5 AR SDKs for Building Augmented Reality Mobile Apps?.

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AR Insider

JULY 10, 2024

adults have tried mobile AR, and 80 percent of those do so at least monthly. This post appeared first on AR Insider. 35 percent of U.S. These results flow from ARtillery Intelligence's latest original survey research with Thrive Analytics.

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VRScout

JULY 9, 2022

International technology company Elbit Systems this week unveiled a helicopter vision suite for military helicopters that uses a combination of augmented reality (AR), machine learning, and artificial intelligence to provide pilots better visibility while in degraded visibility conditions. ” For more information visit here.

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The Ghost Howls

JUNE 7, 2022

One of the most interesting encounters I had at AWE has been with Nils Pihl, CEO of Auki Labs , a company that aims at improving multiplayer experiences in mobile AR making them faster and more privacy-oriented. Auki Labs’s fast calibration. To do that, Auki Labs uses a smart trick: a QR code.

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VRScout

FEBRUARY 27, 2023

Follow virtual footprints toward lost items with the X-AR. Researchers based out of the famous Massachusetts Institute of Technology (MIT) are working on an augmented reality (AR) headset that uses holograms to guide users toward hidden objects. Users then follow a set of virtual footprints guiding them toward the object.

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The Ghost Howls

DECEMBER 9, 2024

Usually, this is used to let users interact with persistent AR content “ If you want a more technical definition, Immersal has a good one for you: “A Visual Positioning System (VPS) utilizes sophisticated computer vision methods to determine a device’s position and orientation within an environment in real time.

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AR Insider

AUGUST 22, 2022

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence's recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment. This post appeared first on AR Insider.

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VRScout

SEPTEMBER 2, 2022

The major new technologies we’re experimenting with today are the Tactical Scalable MANET waveform, which is bringing data down to the forward tactical edge to the dismounted Soldiers and to the vehicles, and connecting those systems together so that everybody has awareness of where the others are,” said David Morris, Ph.D.

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AR Insider

JANUARY 6, 2025

How are consumers finding and consuming AR? This post appeared first on AR Insider. Do they turn to apps? mobile web? In-app features? We unpack original survey research in the latest Behind-the-Numbers installment.

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AR Insider

JULY 15, 2024

How much do consumers spend on AR games, apps, and experiences? And how much do they spend on physical goods that are influenced through AR visualization and try-ons? This post appeared first on AR Insider. We break down the latest figures from our research arm, ARtillery Intelligence.

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AR Insider

SEPTEMBER 30, 2024

Who's spending what on headworn AR, considering both consumer and enterprise adoption? And what revenue categories are seeing the most action? This post appeared first on AR Insider. our latest Behind the Numbers dives in.

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Road to VR

JANUARY 8, 2025

What compelled this investment was not just [Infinite Reality CEO’s] stated vision for the product itself, but his commitment to giving customers ownership of their data. On one hand, the company has made strategic acquisitions like the AR tech company Zappar, avatar company Action Face, and the immersive web company Ethereal Engine.

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AR Insider

OCTOBER 28, 2024

adults have used AR at least once according to our latest survey. But how often are they using it? This post appeared first on AR Insider. 35 percent of U.S. We drill into survey sentiments in the latest Behind the Numbers installment.

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AR Insider

JULY 22, 2024

How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence's latest forecast dives into AR glasses and all their revenue subsegments. This post appeared first on AR Insider.

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ARPost

JANUARY 27, 2023

“AR” stands for “augmented reality,” right? However, there is another “AR” – assisted reality. There are usually some subtle differences. AR” can already be confusing, particularly given its proximity to “ mixed reality.” Almost always. Isn’t Augmented Reality Tricky Enough? “AR”

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AR Insider

MARCH 11, 2024

How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons, and other 3D visualization? This post appeared first on AR Insider. Our latest Behind-the-Numbers installment dives in.

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AR Insider

JANUARY 1, 2025

adults have used AR at least once according to our latest survey. But how often are they using it? This post appeared first on AR Insider. 35 percent of U.S. We drill into survey sentiments in the latest Behind the Numbers installment.

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AR Insider

NOVEMBER 18, 2024

survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down for AR Insider readers This post appeared first on AR Insider. The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down in the latest Behind-the-Numbers.er

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AR Insider

MAY 20, 2024

Mobile AR is projected to grow to $21.5 Who's spending what and which revenue subsegments are seeing the most action? This post appeared first on AR Insider. billion in 2027 as it piggybacks on 3.6 billion global smartphones. Our latest Behind-the-Numbers dives in.

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AR Insider

APRIL 21, 2025

What types of AR apps and experiences are consumers most interested in trying? We dive into the latest consumer survey data from ARtillery Intelligence and Thrive Analytics. This post appeared first on AR Insider.

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AR Insider

JULY 29, 2024

How much is spent on mobile AR software that enables line-of-sight guidance in areas like IT field support and industrial maintenance? This post appeared first on AR Insider. We examine recent figures from our research arm, ARtillery Intelligence.

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VRScout

FEBRUARY 1, 2022

AR is changing the fashion industry in ways we could have never imagined thanks to tools like Len Studio that allow creators to combine cloth physics, refraction math, full-body tracking, and collision data to bring clothing to life in a digital form. You can also wear digital garmets in AR using your smartphone.

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AR Insider

SEPTEMBER 18, 2023

Since launching Effects House, TikTok's AR efforts have been fairly quiet, but gaining steam in the background. This post appeared first on AR Insider. This is evident in the figures it released when coming out of beta last week. We dive into the figures.

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Road to VR

FEBRUARY 26, 2025

Valve’s rumored standalone XR headset, codenamed ‘Deckard’, is practically the stuff of legend at this point, with speculation brewing since data miners first discovered mention of the alleged device in January 2021.

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