AR Insider

JULY 1, 2021

L ike many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. The latest such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from $6.87 How many devices are AR-compatible? billion, a 30.5

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Road to VR

APRIL 25, 2024

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Google. Google: Keep on Daydreaming After having abandoned its ill-fated standalone XR platform Daydream in 2019, Google took a giant step back from VR that it never quite recovered from.

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AR Insider

FEBRUARY 25, 2021

A s you likely know, one of AR’s foundational principles is to fuse the digital and physical. That same relevance and scarcity are what drive real estate value… location, location, location. Synthesizing these variables, one of AR’s battlegrounds will be in augmenting the world in location-relevant ways.

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AR Insider

SEPTEMBER 19, 2019

The common connotation with AR is graphical overlays on the physical world. So other forms of augmentation are starting to broaden AR. Chief among them is sound, also known as “Audio AR,” delivered through “hearables.”. Advantages include avoiding AR glasses’ style crimes or awkwardness of holding up your phone.

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ARPost

SEPTEMBER 18, 2019

Children born after 2010 are expected to be strongly infused by technology. They can’t imagine life without Apple, Google, and apps, so education must adapt to their new perception patterns. As usual, app developers are the first ones who notice these things. Let’s take a look at what AR technology they offer.

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VRScout

DECEMBER 26, 2018

If 2016 was the birth of modern VR/AR technology, than 2018 was its elementary school graduation. Major hardware releases, vast improvements to software, and various other integral advancements have quietly solidified VR & AR as viable, long-term technological platforms for years to come.

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VRScout

JUNE 20, 2018

According to a patent released last week by the US Patent and Trademark Office, AR startup Magic Leap has begun exploring the concept of smart glasses that can “monitor glucose levels over time” along with other vitals. The glasses of the future might watch your glucose levels. Image Credit: Magic Leap / Jang-Ung Park & UNIST.

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Magic Leap AR Exercises Wearables 276

VRScout

FEBRUARY 2, 2021

As VR and AR continue to become more mainstream, the expectations of users are also on the rise. How do astronauts exercise in space? It was a trust exercise. IBM places its bets on AI-powered audio interactivity as the future of XR. What is this thing, what does that do?

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VRScout

SEPTEMBER 10, 2018

Paint augmented artwork and leave behind messages for others via this collaborative AR experience. You are a not alone in that wish. Although it may sound strikingly similar to Google’s Just a Line drawing app, Blue Sky Paint manages to stand out as the first and only app with Sky Occlusion technology.

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AR Insider

OCTOBER 6, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising. billion by 2024.

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AR Insider

DECEMBER 9, 2020

Where does Google fit in all of this? Besides financial incentive to future-proof its core search business with next-generation visual interfaces — per our ongoing “ follow the money ” exercise — Google’s actual moves triangulate an IoP play. That includes its “search what you see” Google Lens , and Live View 3D navigation.

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Google Data AR Exercises 350

AR Insider

JANUARY 23, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Visual search is Google’s main flavor of AR. It’s one way Google wants to future proof its core search business. It’s one way Google wants to future proof its core search business.

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VRScout

APRIL 2, 2018

AR continues to break down the language barrier as this NYU student introduces a new form of augmented sign language translation. The app combines computer vision with AR to capture specific sign language hand gestures performed in front of the camera and provide a real-time translation in the native language of the user.

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AR Augmented Reality Exercises Tips 268

AR Insider

DECEMBER 21, 2020

A fter launching in 2017, Google’s ARCore has been relatively quiet. “Relatively” is the key term, as it continues to make progress in AR search results and other areas (more on that in a bit). Google reports this week that ARCore has surpassed one billion installs. Play with the formula.

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XR Today - Virtual Reality

MAY 12, 2023

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor.

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AR Insider

NOVEMBER 5, 2020

Where does Google fit in all of this? Besides financial incentive to future-proof its core search business with next-generation visual interfaces — per our ongoing “ follow the money ” exercise — Google’s actual moves triangulate an IoP play. These visions often trace back to their core businesses.

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AR Insider

JANUARY 24, 2020

This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio. McDowall’s insights are prefaced by a few burning questions: Why are AR glasses inevitable? Who are the top players?

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AR Insider

APRIL 8, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially.

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Wearables Exercises Hardware AR 356

Road to VR

FEBRUARY 10, 2018

Tender Claws , the creators of the award-winning interactive VR narrative Virtual Virtual Reality , premiered a new, site-specific, interactive AR narrative experience at the Sundance New Frontier called TendAR. LISTEN TO THE VOICES OF VR PODCAST.

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AR Insider

SEPTEMBER 26, 2019

Tech giants’ motivations in AR often trace back to their core businesses. So predicting AR’s trajectory becomes an exercise in “ following the money.” ” For Google, investments in AR are to drive search (visual search, mapping).

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AR Insider

DECEMBER 24, 2019

At the precipice of 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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AR Insider

OCTOBER 22, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off with Apple’s and Google’s respective hearables strategies, how does Bose compare? Audio AR will be the same. Altogether, it has almost one million AR devices in market.

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ARPost

DECEMBER 12, 2022

Some of the experiences are 360 video, while others are full VR. Some are even mobile AR experiences that allow viewers to navigate their own experiences on a tabletop of floor space. Whether in the mobile AR version or in a VR headset, these volumetric scenes can be navigated in full six degrees of freedom.

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Gaming Exercises Virtual Reality Education 386

Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR. LISTEN TO THE VOICES OF VR PODCAST.

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AR Insider

JANUARY 29, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Why is all this important to AR? Call it the four-comma club — or “quattros comas!”

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Road to VR

APRIL 10, 2019

Army late last year to bring the company’s AR hardware platform to the battlefield. We might not know what [the battlefield] looks like, but we can predict and take Google images and implement that into the IVAS. Army’s Own AR “combat multiplier” appeared first on Road to VR.

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AR Insider

OCTOBER 10, 2019

Tech giants’ motivations in AR often trace back to their core businesses. We’ve been toying with this “ follow the money ” exercise for a while, but it gained steam at Facebook’s recent OC6 event. Just like Magic Leap has the Magicverse , this is essentially Facebook’s flavor of the AR Cloud.

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ARPost

MAY 27, 2022

For one thing, a number of sources – including OCAVU’s recent blog post “ How AR Can Help Save the Planet ” – say that 3D modeling and XR try-out in commerce reduces emissions by reducing returns by providing shoppers with better product information. See Also: Can Virtual Reality Inspire Climate Action?

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360 Video Education Exercises Virtual Reality 468

ARPost

MAY 18, 2022

We kind of thought about a mashup of futuristic exercises and a mid-century style gym.”. Modeled after a physical gym for your body, the Mind Gym is composed of over 60 different mental exercises, arranged from warm-ups, to “special equipment,” to cool-downs. Cycling is not just physical health, it’s how I do my meditating.

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Exercises Ukraine Wearables Groups 445

AR Insider

OCTOBER 15, 2020

“Behind the Numbers” is AR Insider’s series that examines strategic takeaways from the original data of its research arm, ARtillery Intelligence. L ike many analyst firms, one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence is market sizing. The latest such exercise zeroes in on mobile AR revenues.

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AR Data Exercises Trends 177

AR Insider

NOVEMBER 28, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. This common pattern will play out in AR. We’ve been toying with this “ follow the money ” exercise for a while, but it gained steam at Facebook’s recent OC6 event. Shoppable AR.

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AR Insider

OCTOBER 1, 2020

“Wearables Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. C ommon wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Social Experiment.

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Road to VR

OCTOBER 29, 2019

But what does 5G actually mean for VR & AR? You can Google “5G” along with any other hot technology in the same query and you can find someone telling you that somehow and at some point 5G is going to revolutionize that thing. Let’s take a quick survey: 5G + Bitcoin. 5G + Biotech. 5G + Autonomous Vehicles.

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AR Insider

JANUARY 21, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. AR Insider readers know that one of our favorite pastimes is to follow the money. AR industry directions can be extrapolated from the motivations, and outright investments, of influential tech giants.

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Head Mounted Display Exercises AR Trends 257

AR Insider

JULY 16, 2021

To break this down, standard CPM rates for online display ads vary wildly but are generally between $1.00 across Google’s display ad network. The above ad revenue exercise is also framed in today’s ad market standards. More from AR Insider…. Yes and No) appeared first on AR Insider.

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Trends Exercises AR Unity 386

AR Insider

FEBRUARY 27, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially.

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AR Insider

OCTOBER 7, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. While in perpetual market-sizing mode, our radar is up for clues of AR user penetration and traction. Google Play Services for AR app is the 8th most downloaded Google Play app in August (9th overall), sitting between Instagram and Snapchat.

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