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What Are The Biggest Myths About AR Advertising?

AR Insider

Four Myths About AR Advertising. I’ve been writing about it for over a year, and working on related products at Unity for much longer. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. Mike Boland, AR Insider.

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WEART, MAIZE Partner to Drive Immersive Training Adoption and Innovation

XR Today - Virtual Reality

This enhancement allows learners to improve their situational awareness, dexterity, and coordination during simulation exercises. It also supports XR experiences built on Unity and Unreal Engine SDKs. The new WEART device, TouchDIVER Pro haptic glove has six actuation points, including all the 5 fingertips and palm.

Training 310
Insiders

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How Watson, IBM’s Artificial Intelligence, Is Powering Audio-Interactive VR/AR Environments

VRScout

As VR and AR continue to become more mainstream, the expectations of users are also on the rise. IBM predicts that AI will unlock the next generation of interactivity for XR experiences, describing in the 2021 Unity Technology Trends Report that the maturity of AI will play a key role beyond hand tracking, and into the world of voice.

AR 415
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Big XR News from Meta, Google, Unity, T-Mobile, KPMG

XR Today - Virtual Reality

Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor. They can also develop augmented reality (AR) experiences using the platform’s 3D viewing function.

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Daniel Beauchamp inspires us to do more crazy experiments in VR

The Ghost Howls

Hi I’m Daniel Beauchamp, and I head up AR / VR for Shopify (not Spotify!). The prototypes are also a way to get better at Unity. I was a die-hard Unreal Engine user, but with a lot of AR being in Unity I needed a way to ramp up on the engine. Your daily job is being the head of AR and VR at Shopify.

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KLM’s Chris Koomen teaches us how to use AR/VR in the civil aviation sector

The Ghost Howls

I was very pleased to have a chat with him about his work, because I think that it could be interesting to understand why AR and VR are used by a big enterprise company (KLM, in this case) and how these technologies are implemented in the production processes. There started to grow the use of interactions in 360 videos.

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You Can Take a Free Coursera Course on XR from the University of Michigan

ARPost

As part of an exercise within the University of Michigan, he was asked to create a “two-week focused learning” course. The course’s three parts cover an introduction to XR technology, applications and issues, user experience design, and extended reality app development through webXR tools, Unity, and Unreal. How the Course Came to Be.

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