VRScout

FEBRUARY 23, 2023

Earlier this month, IKEA Retail Sweden launched a new augmented reality (AR) experience at select IKEA stores in Sweden. Credit: Meta, IKEA, Warpin Reality “We are constantly exploring new ways to meet our customers,” said Helena Gouiveia, marketing manager at IKEA Retail Sweden, in an official release.

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AR Insider

APRIL 10, 2025

This post appeared first on AR Insider. We pan back in the latest episode of ARtillery Briefs to triangulate likely directions based on Apple's motivations. And that's all about following the money.

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VRScout

NOVEMBER 8, 2022

superfan going by the name of SuperZouloux has developed an augmented reality (AR) game that brings the hit Japanese card game to life in the real world. is a Japanese manga turned anime centered around a fictional card game in which players battle one another using powerful monsters, spells, and traps.

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Road to VR

NOVEMBER 12, 2024

Image courtesy Metanaut This isn’t the first time Gadgeteer developer Metanaut wanted to bring the game out of virtual reality however, as the studio was accepted into the Magic Leap Independent Creator Program back in February 2019. Gadgeteer is the ideal game for mixed reality,” says Creative Director, Peter Kao.

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AR Insider

MAY 16, 2024

Following its lens campaign, Killabears is out with an interactive AR game that fills players' space with attacking bears they can shoot down to stay alive and gain points. This post appeared first on AR Insider. We break down gameplay and strategic implications.

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AR Insider

FEBRUARY 20, 2024

How much is spent on software and developer tools to build entertainment & gaming apps, as well as web and in-app experiences? Our latest Behind the Numbers installment breaks it down This post appeared first on AR Insider.

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VRScout

MARCH 22, 2022

Are holograms the future of board games? AR tabletop gaming platform Tilt Five this week announced a new partnership with Asmodee Digital, a subsidiary of legendary French board game publisher Asmodee Group, to develop a series of holographic tabletop games brought to life using AR (augmented reality) technology.

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VRScout

NOVEMBER 8, 2021

Niantic, the developer behind location-based AR games such as Pokémon Go and Pikmin Bloom , today announced that it will be making its Niantic Lightship Augmented Reality Developer Kit available to developers around the world in an effort to build its ever-growing AR metaverse. Image Credit: Niantic.

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AR Insider

JULY 15, 2024

How much do consumers spend on AR games, apps, and experiences? And how much do they spend on physical goods that are influenced through AR visualization and try-ons? This post appeared first on AR Insider. We break down the latest figures from our research arm, ARtillery Intelligence.

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Road to VR

MARCH 18, 2025

When it was announced last year, formerMeta VP of VR/AR Mark Rabkin said the release of Quest’s Passthrough API wouldenable all kinds of cutting-edge MR experiences, including things like tracked objects, AI applications, fancy overlays, scene understanding.

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ARPost

JANUARY 4, 2022

It’s used in various fields, including medicine, education, marketing, gaming, and manufacturing to automate workflows and processes, offer more personalized experiences to consumers, predict market patterns, and develop self-driving smart vehicles. Artificial Intelligence in AR. See Also: AR Apps With Artificial Intelligence in 2021.

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VRScout

MARCH 29, 2023

This past January, several proposed changes to the Open Game License leaked online and the outcry by the community was so loud that publisher Wizards of the Coast was forced to rescind the reported changes. Moving forward, the company plans on implementing support for future AR glasses as well as popular VR headsets.

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AR Insider

MARCH 20, 2024

In eCommerce, the name of the game is reducing points of friction along the path to purchase. How can AR elevate the art and science of eCommerce experience design? This post appeared first on AR Insider.

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The Ghost Howls

MARCH 13, 2025

Lightweight glasses The first lightweight (AI) smartglasses that I tried there have been Rokid Glasses , the latest device by Rokid, one of the leading companies in AR. These are very lightweight smartglasses that have speakers, a monochrome green waveguide display for notifications and small texts, and a camera to shoot photos and videos.

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VRScout

SEPTEMBER 28, 2022

Stream your favorite movies and games on a giant 130-inch virtual display. Augmented reality (AR) company Nreal today announced that its Nreal Air AR glasses are now available in the United States alongside a new adapter that introduces limited support to iPhone devices. Image Credit: Nreal.

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VRScout

JULY 7, 2022

BattleKart’s immersive go-kart experience brings games similar to like Mario Kart & Rocket League to life in the real world. AR-powered racing games appear to be a growing trend. There are also speed bursts and missiles you can use to outplay your opponents. Image Credit: BattleKart.

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VRScout

OCTOBER 5, 2022

There are a few important things to keep in mind when getting your first AR-powered tattoo. We’ve seen a lot of cool ways augmented reality (AR) technology has been used to bring the world around us to life with digital content. What’s especially cool about AR is that you can use any image to launch an experience. .

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AR Insider

AUGUST 26, 2024

How much is spent on software and developer tools to build entertainment & gaming apps, as well as web and in-app experiences? This post appeared first on AR Insider. Our latest Behind the Numbers installment breaks it down.

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VRScout

JULY 7, 2023

New shared AR games have also been announced. The Minnesota Twins baseball team is expanding its collaboration with smartphone-based augmented reality (AR) platform ARound to bring AR-powered statistics and new AR mini-games to Target Field in Minneapolis, Minnesota, according to an official release.

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VRScout

APRIL 1, 2023

Dental professionals can use 3D stereoscopic imaging and AR to make sure you’re brushing your teeth every day. Credit: NuEyes NuEyes’s NuLoupes are designed to provide users with a smooth and easy-to-use continuous magnification solution from 1x – 10x allowing for up close detailed imagery of what the user is looking at.

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AR Insider

JULY 18, 2024

Enterprises of all shapes, sizes, and industries are building internal game studios. This isn't about games but rather spatial computing apps, digital twins, and other practical functions. This post appeared first on AR Insider. What's behind this trend and where is it going next?

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AR Insider

FEBRUARY 14, 2024

We hear a lot about the benefits of AR product try-ons. But what are the options for brands to get into the game. This post appeared first on AR Insider. We break down flavors & formats. and pros & cons of each.

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VRScout

MAY 24, 2022

Today marks the first day of Niantic’s inaugural Lightship Summit, an annual two-day event dedicated to its international community of AR (augmented reality) developers. ” Niantic accumulated scans from existing developers, surveyors, and players and used the data collected to begin constructing its AR map.

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VRScout

JUNE 27, 2023

Branded content appears in-game, promising an immersive advertising experience. By moving around the real world, players can unlock exclusive rewards in-game. The AR advertising product was built using 8th Wall, Niantic’s AR development platform, and designed to improve brand impact “through immersive product storytelling.”

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AR Insider

FEBRUARY 13, 2025

This post appeared first on AR Insider. We pan back in the latest episode of ARtillery Briefs and triangulate likely directions based on Apple's motivations. In other words, it's time again to follow the money.

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VRScout

FEBRUARY 9, 2023

Finally, a functional AR device that’s perfect for the opera. The augmented reality (AR) market is poised to explode over the next decade with companies such as Apple and Meta supposedly working on their own respective AR glasses for consumers. For more information, you can check out the full hardware schematics here.

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AR Insider

MARCH 4, 2024

How much do consumers spend on mobile AR games, apps, and experiences? And how much do they spend on physical-goods shopping through AR product try-ons? This post appeared first on AR Insider. Our latest behind-the-numbers dives in.

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VRScout

MAY 1, 2023

Always a champion for innovation, Gorillaz unsurprisingly pushed boundaries at Coachella with a seemingly real-time AR installation that leveled up their live set for at-home viewers. Gorillaz are perfectly positioned to experiment with the canvases that exist between physical and digital.”

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VRScout

FEBRUARY 10, 2023

Vuzix, a company specializing in wearable augmented reality (AR) technology, recently conducted an experiment in collaboration with OPTAC-X and Kymeta Corporation during which its Vuzix Smart Swim glasses were used to perform a SATCOM-enabled AR scuba dive. ” Vuzix Smart Swim glasses are available now for $199.

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The Ghost Howls

DECEMBER 16, 2024

Im already organizing the trip, and setting up some appointments to try AR/VR glasses. Android XR will be the operating system by Google to power all XR devices, from mixed reality headsets to AR glasses, not to mention smart glasses. If youll be there, let me know! I cant wait to share with you everything about my experience.

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VRScout

MARCH 15, 2023

ValoArena is a unique augmented reality (AR) play space that allows you to interact with a variety of multiplayer games without the need for a headset. “We wanted to create a game that showcases the interaction between players,” said Valo Motion in an official release.

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VRScout

MAY 10, 2023

Earlier this week, the popular online retailer Amazon launched “Amazon Anywhere,” a new shopping experience that enables customers to purchase physical products from the Amazon store without having to leave their favorite games and apps. This includes VR experiences as well as augmented reality (AR) mobile apps.

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The Ghost Howls

MARCH 11, 2025

When I started writing these weekly summaries of AR/VR news I couldnt imagine I would have continued for such a long time. Thank you to all of you, my readers, for having kept reading these posts of mine and giving me the strength to keep writing them by telling them they are useful for you. THIS IS MY 400TH ROUNDUP OF XR NEWS.

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VRScout

FEBRUARY 23, 2023

This year’s lineup features everything from AR fashion to AR gaming. This year’s competition featured over 3,000 developers working on a variety of augmented reality (AR) Lenses powered by the Snapchat app. Here are the big winners of Snap Inc.’s For more information visit here.

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The Ghost Howls

JANUARY 11, 2022

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. This shows that the ecosystem is alive, and notwithstanding the pandemic, there are many XR companies that are pushing the technology forward. TCL Leiniao AR teaser trailer.

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The Ghost Howls

DECEMBER 22, 2021

At AWE 2021 , I have finally been able to meet in person the people from Mojo Vision , the amazing startup that is working on AR contact lenses that I have interviewed some months ago. Concept of an AR contact lens (Image by Mojo Vision). Roadmap of the development of Mojo Vision AR contact lenses. Mojo Vision. It was a display.

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AR Insider

AUGUST 8, 2024

While most people associate XR with gaming, it is also emerging as a powerful tool for social impact and change. This post appeared first on AR Insider. How is this playing out today? We break down 5 examples.

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