ARPost

MARCH 4, 2021

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. Naturally, the report specifically mentioned Google Lens. How Retailers Approach AR.

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XR Today - Virtual Reality

APRIL 25, 2025

Google previewed its smart glasses, “Act Two”, at TED2025. Vuzix and Xander are shipping real-time captioning AR glasses. now has AI-powered immersive learning. AI and XR are converging fast; and the future of intelligent XR is here! StretchSense launched a precise hand-tracking XR glove. Bodyswaps 3.0

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XR Today - Virtual Reality

JANUARY 24, 2025

However, as the second half of the decade begins, it is clear that the XR industry will see growth in various ways, namely, through the continued business and consumer adoption of RT3D immersive solutions. First, Google will play a role in developing the device through the Android XR operating system.

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Road to VR

MAY 30, 2024

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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VRScout

JANUARY 27, 2021

Google this week announced that it will be ending its support for its genre-defining VR painting app, Tilt Brush by Google , marking the end of a historic era for the immersive art & design scene. The post Google Ends Support Of ‘Tilt Brush,’ Software Now Open Source appeared first on VRScout.

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ARPost

JULY 10, 2020

The biggest ad platform in the world is now open for immersive content. Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Users will now be served banner ads that feature 3D models and animations that are interactive and dynamic.

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The Ghost Howls

JULY 25, 2022

The heat hasn’t killed me yet, so this week I can still write a new roundup of interesting news about AR and VR. Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. More info (Google testing AR glasses?—?Official

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VRScout

APRIL 7, 2020

Step into the world of French illusionist and film director Georges Mélíès in AR, VR, or standard video. Back to the Moon was first released in 2018 as a first-of-its-kind collaboration between Nexus Studios , Google Spotlight Stories , Google Arts & Culture , Cinématèque Française , and Google Doodles.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Kumar continued: “Being people-led means we start with the human need, and often, a combination of technologies like AI, GenAI, AR and Immersive Commerce, is key to the solution.

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VRScout

DECEMBER 14, 2022

2-D, Russel, Murdoc, and Noodle are back and bigger than ever. Ahead of the release of their 8th studio album entitled Cracker Island , the virtual band Gorillaz will perform an augmented reality (AR) concert in New York City and London during which the band members will appear as enormous, skyscraper-sized virtual avatars.

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AR Insider

JUNE 4, 2024

Google Maps offers immersive animations at specific locations to offer deeper context or history of a given place. This post appeared first on AR Insider. The idea is to engage in deeper ways after you get to your destination. We examine drivers & dynamics.

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The Ghost Howls

OCTOBER 10, 2020

Around 40 days ago, I reported to you the news of Google presenting at SIGGRAPH 2020 a new algorithm for recording, encoding, and decoding 6DOF VR videos , that is movies inside which you can physically move. “360 videos are not VR” This is a statement I’ve heard a bazillion times. 6DOF Videos.

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AR Insider

JANUARY 18, 2021

O ne of AR’s bright spots is its ability to boost sales by demonstrating products with greater dimension. Product attributes can be exposed more effectively through 3D and AR interfaces than traditional 2D images in e-commerce. Of course, all of the above speaks on conceptual levels in terms of AR’s value.

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AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. This post appeared first on AR Insider. Its latest move involves collecting 3D mapping data while people use Apple Maps.

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AR Insider

OCTOBER 27, 2022

This week on Reality Bytes, we discuss Meta's accelerator program in partnership with L’Oreal, Disney’s Web3 immersive music emporium, and Google allows users to control their ad experience. This post appeared first on AR Insider.

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Road to VR

MAY 15, 2024

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

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AR Insider

NOVEMBER 3, 2023

Google's new Beauty ads embolden its ongoing AR ad ambitions in a fitting category: cosmetics. What's behind this move, and the search giant's broader play to future proof its core business with immersive marketing? This post appeared first on AR Insider.

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VRScout

JUNE 28, 2021

A new video offers a closer look at the 2021 Cadillac Escalade’s AR-powered GPS navigation system. With the recent developments in immersive technology over the past few years, AR navigation has been somewhat of a hot-button topic within the automobile industry. Image Credit: Cadillac. ” “It’s beautiful.

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VRScout

MAY 8, 2021

AR company NuEyes is taking its passion for AR and gaming to the next level with the launch of the Pro 3e 5G-enabled smart glasses through their gaming division, NuGaming. Designed to look like a standard pair of sunglasses, the Pro 3e uses AR to project a 148” viewing screen in full 1080p HD at a smooth 60 FPS.

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AR Insider

NOVEMBER 16, 2020

B uried deep in Google’s recent Search On 2020 event was a notable nugget. The company’s visual search tool, Google Lens, now recognizes 15 billion products. In this sense, it’s telling that Google phrased this announcement as recognizing 15 billion products , rather than objects. Who Makes that Dress?

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AR Insider

FEBRUARY 18, 2021

We’ve seen various flavors over the years such as Microsoft Virtual Earth 3D , and of course Google Earth and Street View. Speaking of Google Earth, its VR edition is an immersive dive into 3D cities around the world. Will 3D Cities Unlock Immersive Experiences? But its advantage is also its drawback: VR.

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VRScout

JULY 12, 2021

Bet on games of Blackjack and Roulette in this blockchain-powered virtual casino coming soon to major VR & AR devices. XR technologies are changing the way we interact with each other and eliminating the need for expensive equipment,” said XR Casino CEO Dan Martinez in an official release. For more information visit here.

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VRScout

FEBRUARY 16, 2022

LinkBuds will immerse you in an incredible audio experience while keeping you connected to the real world. Niantic flipped the mobile gaming world upside down back in 2016 when they launched their AR mobile app Pokémon GO and started a global craze that still maintains a loyal player base to this very day.

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AR Insider

MARCH 24, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Is Apple Building Its Own AR Cloud?

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Road to VR

FEBRUARY 11, 2021

Google Earth VR , which is available today on PC VR, is a breathtaking way to explore our fascinating planet. With Google unfortunately abandoning many of its VR initiatives, it’s unlikely that we’ll see a version of Google Earth VR with multiplayer, let alone Quest support.

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VRScout

AUGUST 15, 2020

Not only does the project serve to preserve these impactful works of art, but to enhance them as well using modern immersive technology. And thus the AR art show was born, offering the Seattle public a chance to explore the powerful messages of BLM while adhering to social distancing safety protocols. “It’s Image Credit: GGO.

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VRScout

FEBRUARY 6, 2023

That said, the most exciting news came towards the end of the presentation when Qualcomm CEO, Cristiano Amon, and Google SVP of Android, Hiroshi Lockheimer, joined Samsung’s TM Roh on stage to announce that all three companies are partnering to develop new XR experiences. “An

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Road to VR

APRIL 12, 2021

NVIDIA is continuing the rollout of its CloudXR technology on the three leading cloud computing platforms: AWS, Microsoft Azure, and Google Cloud. CloudXR is a specialized solution for the unique latency and performance requirements of VR and AR streaming. Nvidia also says it’s working to bring CloudXR to Tencent Cloud.

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Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Like seemingly all big tech firms these days, it appears to be working on AR glasses.

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ARPost

JANUARY 20, 2022

Augmented reality cloud or AR cloud is posed as the next big thing for augmented reality and the experiences it can deliver. It provides users with a more immersive way of engaging with and searching for information. Many big tech companies like Facebook, Apple, and Niantic are scrambling to create their own proprietary AR clouds.

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Road to VR

OCTOBER 8, 2024

Samsung and Google announced in early 2023 that, along with Qualcomm, they’d be releasing an “XR platform” based on Android , which could also see the release of a high-end mixed reality headset. It was said Google created several smartglasses prototypes in a bid to interest manufacturing partners, such as Samsung.

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ARPost

JANUARY 21, 2022

However, some of the most exciting trends are all around AR glasses. It’s been said before, but (probably) not by me: this could be the year that we see consumer AR glasses start to break into the mainstream. We’re talking, of course, about Google Glass. This could be a repeat of the Google Glass story.

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VRScout

JANUARY 23, 2021

Set yourself up for success within the immersive industry. As we move into 2021, both the VR and AR industries exhibit a plethora of career development opportunities for aspiring developers. According to Tech Jury , the global AR and VR markets are expected to grow to $209.2 VR & AR career paths to consider.

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AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. version of Specs, its AR glasses, which are now in the hands of select developers. Specs have received a significant upgrade and can now actually show users AR.

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AR Insider

OCTOBER 30, 2020

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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ARPost

MARCH 16, 2021

On one hand, VR and AR have been around for years without truly cracking mainstream appeal, and there are still plenty of people who’ve never used VR headsets. Consider that the Oculus Quest 2 has made wireless VR accessible, and that the average modern smartphone is perfectly capable of handling complex AR tasks.

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