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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Depth sensors and RGB cameras may help also in doing object detection in the future (hopefully) There are some studios making content with this headset: Meta has teased Gravity Sketch in AR, and games by Resolution Games and Schell Games. Image by Google). Google performs interesting AR news at I/O conference.

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Developer Brings Google Lens’ AR Features To VR

VRScout

Real-time AR text translation in a VR space. This past May during the 2019 I/O Developer Conference, Google unveiled several new features heading to their Google Search and Lens applications. So I got google lens working in VR pic.twitter.com/rFCS7nUgbx — Phasedragon (@Phasedragoon) August 22, 2019.

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Google Axes Hundreds of AR Hardware Jobs amidst Qualcomm, Samsung Partnership

XR Today - Augmented Reality tag

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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Company Turns Employees’ Memories Into An AR Vinyl Record On Instagram

VRScout

A new Instagram AR filter transforms data into a symphony of notes. HUSH/LISTEN reimagines the idea of vinyl records, a classic form of analog sound storage in which a finely-tipped stylus moving through a set of physical grooves to emit audio. As a data-driven experience, HUSH wanted its Instagram experience to have meaning.

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YouTube’s Upcoming AR Ads Let You Try On Makeup During Beauty Vlogs

VRScout

Try on makeup directly from the YouTube app with AR Beauty Try-On. Those who have spent at least a couple hours on YouTube can tell you that beauty channels run by vloggers who provide reviews, tips, and inspirations for hair, fashion, and cosmetic, account for a wide portion of YouTube’s 2 billion monthly active users.

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What Are The Biggest Myths About AR Advertising?

AR Insider

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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Could the 2020s Be the Decade When AR Glasses Replace the Smartphone?

ARPost

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware.

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